The present trend of consumer behavior moving into online media is quickly becoming the new standard for many industries. It’s not surprising that the exact same is true for non-traditional education via the multitude of online courses now available online. This has opened more avenues of learning outside the classroom setting, and has enabled nearly anyone with an idea to share their knowledge.
Whether you wish to teach your hobbies, or something associated with your experience, there are lots of online course platforms (OCP) or learning management systems (LMS) which may help you begin. Some OCPs will offer services from scratch, like creating your website, while others focus mainly on assisting you to reach your target audience. The 1st step is finding which one can transfer your ideas seamlessly onto the screens of your potential students.
With all these LMS to choose from, there is one firm that has stood out because of its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the leading choice of creative entrpreneurs, and after pitting it against its competitors, it’s clear why.
Teachable vs Udemy Best Selling Teachable Courses
Udemy was among the leaders of LMS, which explains why and how their audience is still among the biggest markets in the industry: they were there first. Udemy and Teachable are now two of the most popular choices in selling online courses, but they’re extremely distinct in nature and progressiveness.
Teachable allows users to construct their own course website and sell their brand, while Udemy is simply a marketplace for course creators that have existing classes. At the very surface, this means that Teachable lets you use your custom domain while Udemy will have your clients keep coming back to Udemy.com. On another level, Teachable gives you tools to create and customize the entirety of your course, from content building and editing to sales, which aren’t in any way possible on Udemy. Among the more immediate consequences of this is that Teachable lets you communicate more directly with your clientele, by providing you with access to student’s data and information; but once you’re on Udemy’s platform, your students’ data is theirs exclusively for whatever other purpose it may serve them. And in line with that, Udemy seems to care most about selling courses, period; so it’s not just your classes, but every other class on their listing. There have been testimonials that said this, when even competitor’s classes have been promoted to clients that the instructor brought in. Sure, that may work in favor of newer users who could use the advertising, but from the point of view of a user, that business sense could seem too self-serving and unnecessary.
Marketing at a Price
It is Udemy’s cut-throat policies which have turned off several former or possible users. They appear to know the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable doesn’t market the courses for its own users, that responsibility is left entirely to them. In an extreme manner, Udemy markets their consumer’s courses aggressively, but with a substantial price. That price is a massive chunk of control and revenue.
Udemy started with a 90% creator revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course revenues may still look reasonable to others, particularly to those whose classes were previously created for other purposes and were only shared more openly on Udemy, but that hurt many of the instructors that were selling solely from the corporation’s site. In addition to that, what have driven people over the edge are the limitations on pricing. In 2016, Udemy set a cap on its prices, and all classes on the system had to be within the $20-$50 range. This is regardless of the uniqueness or skillfulness of a course, and it is natural for some to turn away and look for better outlets for their thoughts. If you combine both of these policies, and have a course priced at $20 and a 50% creator revenue, selling on Udemy becomes nearly impossible as a dependable source of primary income.
So while it’s true that Udemy has a large audience which you may want to tap into, the majority of the topics that they offer are actually quite limited to mostly Technology and Personal Development. Consider that and their dog-eat-dog marketing strategies and absorption of your brand’s identity, I’d say Teachable is the answer to many of Udemy’s shortcomings. In the long run, nothing is more satisfying than creating your own following.
Teachable vs Thinkific
Pricing Best Selling Teachable Courses
If you’re looking for an LMS that’s comparable to Teachable’s price, Thinkific is another terrific company that offers a lot for less. Both provide their first tier programs at no cost, and start charging for each higher tier thereafter. Many beginners choose Thinkific because of its generous waiving of transaction fees on all of its plans; but a closer look at the fine print will reveal that it costs extra for certain features which are already included in Teachable’s monthly flat prices. But, those deviations are somewhat negligible, and with a range from $0-$499 per month, you really can’t go wrong with either of these.
But pricing isn’t all they have in common. Both allow their users to create and sell personalized courses in their hosted platforms, without the bother of handling the technical aspects like site maintenance, hosting, and security.
Newbies to the biz tend to gravitate toward these companies for their easy-to-use interface which allows nearly all formats of content, such as audio, video, PDFs, and other multimedia. Most of these can be uploaded to the site with a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and track the progress of their students.
Best Selling Teachable Courses
One of the benefits of Teachable over Thinkific is the former’s course builder: it allows bulk changes to courses, which may be a huge time-saver, especially for the ones that have built quite a number on their system; and it allows multi-format content in one lecture. What’s more is it can be connected to cloud providers, such as Dropbox and Google Drive, for quicker uploads from your devices.
Concerning course delivery, Teachable has an iOS app that permits students to learn on their mobile devices, which is something that Thinkific doesn’t have.
Sales and Marketing
After the content creation comes the selling and promotion of your classes. This is where Teachable wins by a landslide. Both give the liberty to sell one-time or recurring products, offer discounts and bundles, or affiliate programs, but Teachable has more choices. The real clincher is Teachable’s 1-step checkout process, which decreases customer fallout (which happens more during obsolete, 2-step processes like Thinkific’s). It also comes with a 1-click upsell upon checkout, raising transactions per customer. Another major advantage is Teachable’s payment gateway that accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automated payout to affiliates and writers (when applicable), taking care of tax forms and similar documentation. For those who have users from the EU, it even goes as far as including EU VAT on top of course rates. That definitely gives you more value to your own content. Click here to check out pricing for Teachable.
Teachable vs Podia Best Selling Teachable Courses
One of the online course platforms with the cheapest top tier is Podia. Though it doesn’t have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is offered at $79 (with Teachable at $399). This price gap can be a result of the vastly different things they each offer. On the one hand, Teachable is a fully customizable class creator and seller, and on the other, Podia chose to concentrate on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will instantly help you narrow down your choice to what is best suited to your needs.
Podia’s compact classes lets users filter out other aspects that they might not need to dip into, like e-commerce. Its interface is easy, clean, and pretty great for novice instructors. That said, this is also why it may not meet the needs of creators who wish to do more with their site. Since the variety is not much, more advanced users may find it lacking.
Course Creation and Control
Teachable defeats Podia in design and personalization tools, with choices for simple uploads of files, texts, and quizzes. The ones that dabble in code can also experiment with that within Teachable. Users can easily get the sleek look of a professional site by choosing from default themes that can be customized to satisfaction. Teachable’s editor makes it easy to create changes and push upsells, maximizing both user’s time and profitability.
Both have a drip content feature for the ones that would like to space the lessons offered to their clients, and avoid cramming modules in one go. What’s unique to Teachable is innovative control over course compliance, such as keeping tabs on students’ completion of quizzes and lessons. Additionally, it has built-in certificates that users can create and send to their clients at the end of the lessons. Concerning integrations, Teachable has improved autoresponders and analytics, both of which are very important to marketing and sales.
Recommendation Best Selling Teachable Courses
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has exceptional creation and builder resources for designing a slick course site, gives you control over your advertising and sales, has attributes that reduce time and effort on backend paperwork, and provides the best value for money. With more upgrades and user feedback, they’re guaranteed to be a reliable choice for years to come.