The current trend of consumer behavior moving into online media is fast becoming the new normal for many businesses. It’s no surprise that the same is true for unconventional education via the multitude of online courses now available on the Internet. This has opened more avenues of learning beyond the classroom setting, and has empowered nearly anyone with an idea to talk about their knowledge.
Whether you want to teach your hobbies, or something associated with your expertise, there are many online course platforms (OCP) or learning management systems (LMS) which can help you begin. Some OCPs will offer services from scratch, like creating your website, while others focus mainly on assisting you to achieve your target audience. The 1st step is finding which one can transfer your ideas seamlessly onto the screens of your prospective students.
With so many LMS to pick from, there is one company that has stood out because of its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the leading choice of creative entrpreneurs, and after pitting it against its competitors, it is clear why.
Teachable vs Udemy Coach vs Teachable
Udemy was among the leaders of LMS, which explains why and how their audience is still among the largest markets in the business: they were there first. Udemy and Teachable are currently two of the most popular choices in selling online classes, but they are very distinct in essence and progressiveness.
Teachable allows users to construct their own course website and sell their brand, while Udemy is simply a marketplace for class creators that have existing courses. At the surface, this means that Teachable allows you to use your custom domain while Udemy will have your clients keep coming back to Udemy.com. On another level, Teachable gives you tools to create and customize the entirety of your site, from content building and editing to sales, which aren’t in any way possible on Udemy. One of the more immediate consequences of this is that Teachable allows you to communicate more directly with your clientele, by giving you access to student’s data and information; but as soon as you’re on Udemy’s platform, your students’ data is theirs alone for whatever other purpose it might serve them. And in line with that, Udemy seems to care about selling classes, period; therefore it is not only your courses, but every other class in their list. There have been testimonials that mentioned this, when even competitor’s courses are promoted to students that the user brought in. Sure, that may work in favor of newer users who might use the marketing, but from the point of view of a loyal user, that business sense could seem too self-serving and unnecessary.
Marketing at a Price
It is Udemy’s cut-throat policies that have turned off many former or potential users. They seem to be aware of the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable does not promote the courses for its users, that responsibility is left entirely to them. In an extreme fashion, Udemy markets their user’s courses aggressively, but with a significant price. That price is a massive chunk of control and revenue.
Udemy started with a 90% creator revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course revenues may still seem reasonable to others, particularly to those whose classes were previously created for other purposes and were only shared more openly on Udemy, but that hurt many of the instructors that were selling solely in the corporation’s site. On top of that, what have driven people over the edge are the restrictions on pricing. In 2016, Udemy put a cap on its prices, and all classes on the system needed to be within the $20-$50 range. This is regardless of the uniqueness or skillfulness of a program, and it’s natural for some to turn away and look for better outlets for their thoughts. If you combine both of these policies, and have a course priced at $20 and a 50% instructor revenue, selling on Udemy becomes almost impossible as a reliable source of primary income.
So while it is true that Udemy has a massive audience that you might choose to tap into, the majority of the topics which they offer are actually quite limited to mostly Technology and Personal Development. Consider their dog-eat-dog advertising strategies and absorption of your brand’s identity, I would say Teachable is the response to many of Udemy’s shortcomings. In the end, nothing is more satisfying than building your own following.
Teachable vs Thinkific
Pricing Coach vs Teachable
If you’re looking for an LMS that is comparable to Teachable’s price, Thinkific is another great company that offers a lot for less. Both provide their first tier plans for free, and start charging for every higher tier thereafter. Many beginners choose Thinkific for its generous waiving of transaction fees on all of its plans; but a closer look at the fine print will show that it charges extra for certain options that are already included in Teachable’s monthly flat rates. However, those deviations are somewhat negligible, and with a range from $0-$499 per month, you can’t go wrong with either of these.
But pricing isn’t all they have in common. Both enable their users to create and sell personalized courses on their hosted platforms, without the bother of handling the technical aspects like website maintenance, hosting, and security.
Newbies to the biz tend to gravitate toward these firms for their easy-to-use interface that allows nearly all formats of content, such as video, audio, PDFs, and other multimedia. The majority of these can be uploaded into the courses with a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and track the progress of their pupils.
Coach vs Teachable
Among the benefits of Teachable over Thinkific is the former’s course builder: it allows bulk changes to classes, which can be an enormous time-saver, especially for the ones that have built quite a number on their system; also it allows multi-format content in 1 lecture. What’s more is it can be connected to cloud providers, like Dropbox and Google Drive, for quicker uploads from your PC.
Concerning course delivery, Teachable has an iOS app that permits students to learn on their mobile devices, which is something which Thinkific doesn’t have.
Sales and Marketing
Following the content production comes the selling and promotion of your classes. This is where Teachable wins by a landslide. Both give the liberty to sell one time or recurring products, offer discounts and bundles, or add affiliate programs, but Teachable has more options. The real clincher is Teachable’s 1-step checkout procedure, which reduces customer fallout (which occurs more during outdated, 2-step processes like Thinkific’s). Additionally, it includes a 1-click upsell upon checkout, increasing transactions per customer. Another significant advantage is Teachable’s payment gateway which accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automatic payout to affiliates and authors (when applicable), focusing on tax forms and similar documentation. If you have users from the EU, it even goes as far as including EU VAT on top of course prices. That definitely gives you more value for your own content. Click here to check out pricing for Teachable.
Teachable vs Podia Coach vs Teachable
Among the online class platforms with the cheapest top tier is Podia. Though it does not have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is provided at $79 (with Teachable at $399). This price gap could be due to the vastly different things they each offer. On the one hand, Teachable is a fully customizable class creator and vendor, and on the other, Podia decided to focus on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will instantly help you narrow down your choice to what is best suited to your needs.
Podia’s compact classes lets users filter out other aspects that they might not have to dip into, like e-commerce. Its interface is simple, clean, and fairly great for novice instructors. That said, this is also why it may not satisfy the needs of instructors who want to do more with their website. Since the variety isn’t much, more advanced users may find it lacking.
Course Creation and Control
Teachable defeats Podia in design and customization tools, with choices for simple uploads of files, texts, and quizzes. The ones that dabble in code may also explore that within Teachable. Users can easily get the slick look of a professional site by selecting from default themes that can be customized to liking. Teachable’s editor makes it effortless to create changes and push upsells, maximizing both user’s time and profitability.
Both have a trickle content attribute for the ones that want to space the lessons offered to their students, and prevent cramming modules in one go. What is unique to Teachable is innovative control over course compliance, like keeping tabs on students’ completion of quizzes and lessons. It also has built-in certification that users can create and send to their clients at the conclusion of the course. In terms of integrations, Teachable has improved autoresponders and analytics, both of which are extremely important to sales and marketing.
Recommendation Coach vs Teachable
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has excellent creation and builder resources for designing a slick course site, gives you control over your advertising and sales, has attributes that reduce time and effort on backend paperwork, and provides the best value for money. With more updates and user feedback, they’re guaranteed to be a reliable company for many years to come.