The present trend of consumer behavior moving into online media is quickly becoming the new standard for many businesses. It’s not surprising that the exact same is true for non-traditional education via the multitude of online courses now available online. It has opened more avenues of learning outside the classroom setting, and has empowered nearly anyone with an idea to talk about their knowledge.
Whether you want to teach your hobbies, or something related to your experience, there are lots of online course platforms (OCP) or learning management systems (LMS) which may help you get started. Some OCPs will offer services from scratch, like creating your site, while others focus mainly on helping you achieve your target audience. The 1st step is discovering which one can transfer your ideas seamlessly onto the screens of your prospective students.
With so many LMS to pick from, there’s one firm that has stood out for its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the top choice of creative entrpreneurs, and after pitting it against its rivals, it’s clear why.
Teachable vs Udemy Google Teachable Machine
Udemy was one of the pioneers of LMS, which explains why and how their audience is still among the largest markets in the industry: they were there . Udemy and Teachable are currently two of the most popular options in selling online classes, but they’re very distinct in essence and progressiveness.
Teachable allows users to construct their own course site and sell their brand, while Udemy is simply a marketplace for course creators that have existing classes. At the surface, this means that Teachable lets you use your custom domain while Udemy will have your clients keep coming back to Udemy.com. On another level, Teachable gives you tools to create and customize the entirety of your course, from content editing and building to sales, which aren’t at all possible on Udemy. One of the more immediate consequences of this is that Teachable lets you communicate more directly with your clientele, by giving you access to pupil’s data and information; but once you’re on Udemy’s platform, your students’ information is theirs exclusively for whatever other purpose it may serve them. And in accordance with this, Udemy seems to care about selling courses, period; therefore it’s not just your courses, but every other class on their list. There have been testimonials that said this, when even competitor’s courses have been promoted to clients that the user brought in. Sure, that may work in favor of newer users who could use the advertising, but from the point of view of a loyal user, that business sense could seem overly spammy and unnecessary.
Marketing at a Price
It’s Udemy’s cut-throat policies that have turned off several former or potential users. They seem to be aware of the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable does not market the courses for its own users, that responsibility is left entirely to them. In an extreme manner, Udemy markets their user’s courses aggressively, but with a significant price. That price is a massive chunk of control and revenue.
Udemy started with a 90% creator revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course earnings may still seem sensible to others, especially to those whose classes were previously created for other purposes and were merely shared more publicly on Udemy, but that hurt a number of the instructors that were selling solely in the company’s site. In addition to that, what have driven people over the edge are the limitations on pricing. In 2016, Udemy set a cap on its costs, and all courses on the system had to be within the $20-$50 range. That is regardless of the uniqueness or skillfulness of a course, and it is natural for some to turn away and look for better outlets for their thoughts. If you combine these two policies, and have a course priced at $20 and a 50% instructor revenue, selling on Udemy becomes almost impossible as a dependable source of primary income.
So while it’s true that Udemy has a massive audience that you may want to tap into, the majority of the topics that they offer are actually quite limited to largely Technology and Personal Development. Consider their dog-eat-dog marketing strategies and absorption of your brand’s identity, I would say Teachable is the answer to many of Udemy’s shortcomings. In the long run, there is nothing more satisfying than creating your own following.
Teachable vs Thinkific
Pricing Google Teachable Machine
If you’re searching for an LMS that’s comparable to Teachable’s cost, Thinkific is another terrific company that offers a lot for less. Both offer their first tier programs at no cost, and start charging for every higher tier thereafter. Many beginners choose Thinkific because of its generous waiving of transaction fees on all of its plans; but a closer look at the fine print will reveal that it costs extra for certain features that are already included in Teachable’s monthly flat rates. However, those deviations are somewhat negligible, and with a range from $0-$499 per month, you can’t go wrong with either of these.
But pricing isn’t all that they have in common. Both enable their users to create and sell personalized classes in their hosted platforms, without the hassle of handling the technical aspects like website maintenance, hosting, and security.
Newbies to the biz tend to gravitate toward these companies for their easy-to-use interface that allows nearly all formats of content, including audio, video, PDFs, and other multimedia. The majority of these can be uploaded into the site with a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and monitor the progress of their students.
Google Teachable Machine
One of the advantages of Teachable over Thinkific is the former’s class builder: it allows bulk changes to courses, which may be an enormous time-saver, especially for the ones that have built quite a number on their system; and it allows multi-format content in 1 lecture. What’s more is it can be connected to cloud services, such as Dropbox and Google Drive, for faster uploads from your PC.
Concerning course delivery, Teachable has an iOS application that enables students to learn on their mobile devices, which is something which Thinkific does not have.
Sales and Marketing
After the content production comes the selling and marketing of your classes. This is where Teachable wins by a landslide. Both give the liberty to sell one-time or recurring products, offer discounts and packages, or affiliate programs, but Teachable has more options. The real clincher is Teachable’s 1-step checkout process, which decreases customer fallout (which occurs more during outdated, 2-step procedures like Thinkific’s). It also includes a 1-click upsell upon checkout, increasing transactions per client. Another major advantage is Teachable’s payment gateway that accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automated payout to affiliates and authors (when applicable), taking care of tax forms and similar documentation. For those who have users from the EU, it even goes as far as including EU VAT on top of course rates. That definitely gives you more value for your content. Click here to check out pricing for Teachable.
Teachable vs Podia Google Teachable Machine
Among the online class platforms with the most affordable top tier is Podia. Though it does not have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is provided at $79 (with Teachable at $399). This price gap can be a result of the vastly different things they each offer. On the one hand, Teachable is a fully customizable course creator and vendor, and on the other, Podia chose to focus on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will immediately help you narrow down your choice to what is best suited to your needs.
Podia’s streamlined classes lets users filter out other aspects which they might not need to dip into, such as e-commerce. Its interface is easy, clean, and fairly good for novice instructors. Having said that, this is also why it may not satisfy the needs of instructors who want to do more with their website. Since the variety is not much, more advanced users may find it lacking.
Course Creation and Control
Teachable defeats Podia in design and personalization tools, with options for easy uploads of files, texts, and quizzes. Those that dabble in code may also explore that within Teachable. Users can easily get the slick look of a professional site by selecting from default themes that can be customized to satisfaction. Teachable’s editor makes it effortless to create changes and push upsells, maximizing both user’s time and profitability.
Both have a drip content feature for the ones that want to space the lessons offered to their clients, and avoid cramming modules in 1 go. What’s unique to Teachable is advanced control over course compliance, like keeping tabs on students’ completion of lessons and quizzes. Additionally, it has built-in certification that users can make and send to their clients at the end of the lessons. Concerning integrations, Teachable has better autoresponders and analytics, both of which are extremely important to marketing and sales.
Recommendation Google Teachable Machine
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has excellent creation and builder tools for designing a sleek course website, gives you control over your marketing and sales, has attributes that cut time and effort on backend paperwork, and provides the best value for money. With more updates and user feedback, they’re certain to be a reliable company for years to come.