The present trend of consumer behavior moving into online media is quickly becoming the new standard for many industries. It’s not surprising that the exact same is true for non-traditional education through the multitude of online courses now available on the Internet. It has opened more avenues of learning beyond the classroom setting, and has empowered nearly anyone with an idea to share their knowledge.
Whether you wish to teach your hobbies, or something related to your experience, there are many online course platforms (OCP) or learning management systems (LMS) which can help you begin. Some OCPs will offer services from scratch, like creating your website, while others focus mainly on assisting you to achieve your target audience. The 1st step is discovering which one can transfer your ideas seamlessly onto the screens of your potential students.
With all these LMS to pick from, there’s one firm that has stood out because of its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the top choice of instructors, and after pitting it against its rivals, it’s clear why.
Teachable vs Udemy Gumroad vs Teachable
Udemy was among the pioneers of LMS, which explains how and why their audience remains among the largest markets in the industry: they were there first. Udemy and Teachable are currently two of the most popular choices in selling online courses, but they are extremely different in essence and progressiveness.
Teachable allows users to build their own course site and market their brand, while Udemy is merely a marketplace for course creators that have existing courses. At the very surface, this means that Teachable allows you to use your custom domain while Udemy will have your customers keep coming back to Udemy.com. On another level, Teachable gives you tools to create and customize the entirety of your site, from content editing and building to sales, which aren’t in any way possible on Udemy. Among the more immediate consequences of this is that Teachable allows you to communicate more directly with your clientele, by giving you access to pupil’s data and information; but once you’re on Udemy’s platform, your students’ information is theirs alone for whatever other purpose it might serve them. And in accordance with this, Udemy seems to care about selling classes, period; therefore it is not just your classes, but every other class in their listing. There have been testimonials that mentioned this, when even competitor’s classes are promoted to students that the instructor brought in. Sure, that may work in favor of newer users who might use the marketing, but from the viewpoint of a user, that business sense could seem too self-serving and unnecessary.
Marketing at a Price
It is Udemy’s cut-throat policies that have turned off several former or potential users. They appear to know the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable doesn’t market the courses for its users, that responsibility is left entirely to them. In an extreme fashion, Udemy markets their consumer’s courses aggressively, but with a substantial price. That price is a massive chunk of control and revenue.
Udemy began with a 90% instructor revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course earnings may still look sensible to others, especially to those whose courses were previously created for different purposes and were only shared more openly on Udemy, but that hurt a number of the instructors that were selling solely from the company’s site. In addition to this, what have driven people over the edge are the limitations on pricing. In 2016, Udemy set a cap on its costs, and all classes on the system needed to be within the $20-$50 range. That is regardless of the uniqueness or skillfulness of a course, and it’s natural for some to turn away and look for better outlets for their thoughts. If you combine both of these policies, and have a course priced at $20 and a 50% instructor revenue, selling on Udemy becomes nearly impossible as a reliable source of primary income.
So while it’s true that Udemy has a large audience which you may want to tap into, most of the topics that they offer are actually quite limited to largely Technology and Personal Development. Consider their dog-eat-dog marketing strategies and absorption of your brand’s identity, I’d say Teachable is the response to many of Udemy’s shortcomings. In the end, nothing is more satisfying than building your own following.
Teachable vs Thinkific
Pricing Gumroad vs Teachable
If you’re searching for an LMS that is comparable to Teachable’s price, Thinkific is another terrific company that offers a great deal for less. Both offer their first tier plans at no cost, and start charging for every higher tier thereafter. Many beginners choose Thinkific for its generous waiving of transaction fees on all of its plans; but a closer look at the fine print will reveal that it costs extra for certain features that are already included in Teachable’s monthly flat prices. But, those deviations are somewhat negligible, and with a range from $0-$499 per month, you can’t go wrong with either of these two.
But pricing is not all that they have in common. Both allow their users to create and sell personalized courses in their hosted platforms, without the hassle of handling the technical aspects like website maintenance, hosting, and security.
Newbies to the biz tend to gravitate toward these firms for their easy-to-use interface which allows nearly all formats of content, including video, audio, PDFs, and other multimedia. The majority of these can be uploaded into the courses by a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and monitor the progress of their pupils.
Gumroad vs Teachable
One of the advantages of Teachable over Thinkific is the former’s class builder: it allows bulk changes to classes, which may be an enormous time-saver, especially for those that have built quite a number on their system; and it allows multi-format content in one lecture. What’s more is it can be connected to cloud providers, like Dropbox and Google Drive, for quicker uploads from your devices.
In terms of course delivery, Teachable has an iOS app that permits students to learn on their mobile devices, which is something that Thinkific does not have.
Sales and Marketing
After the content creation comes the selling and promotion of your classes. This is where Teachable wins by a landslide. Both give the freedom to sell one-time or recurring products, offer discounts and packages, or add affiliate programs, but Teachable has more choices. The real clincher is Teachable’s 1-step checkout process, which decreases customer fallout (which happens more during obsolete, 2-step procedures like Thinkific’s). It also comes with a 1-click upsell upon checkout, raising transactions per client. Another major benefit is Teachable’s payment gateway which accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automatic payout to affiliates and writers (when applicable), taking care of tax forms and similar documentation. If you have users from the EU, it even goes as far as including EU VAT on top of course prices. That definitely gives you more value for your own content. Click here to check out pricing for Teachable.
Teachable vs Podia Gumroad vs Teachable
One of the online class platforms with the most affordable top tier is Podia. Though it does not have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is offered at $79 (with Teachable at $399). This price gap could be due to the vastly different things they each offer. On the one hand, Teachable is a fully customizable class creator and vendor, and on the other, Podia decided to concentrate on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will immediately help you narrow down your choice to what is best suited for you.
Podia’s compact categories lets users filter out other aspects which they may not have to dip into, such as e-commerce. Its interface is easy, clean, and fairly good for novice instructors. That said, this is why it may not satisfy the needs of instructors who want to do more with their website. Since the variety is not much, more advanced users may find it lacking.
Course Creation and Control
Teachable defeats Podia in design and personalization tools, with options for simple uploads of files, texts, and quizzes. The ones that dabble in code can also experiment with that within Teachable. Users can easily get the sleek look of a professional website by selecting from default themes that can be customized to liking. Teachable’s editor makes it effortless to create changes and push upsells, maximizing both user’s time and profitability.
Both have a trickle content attribute for the ones that want to space the lessons provided to their students, and prevent cramming modules in one go. What is unique to Teachable is advanced control over course compliance, such as keeping tabs on students’ completion of lessons and quizzes. It also has built-in certification that users can make and send to their clients at the conclusion of the lessons. Concerning integrations, Teachable has better autoresponders and analytics, both of which are very important to sales and marketing.
Recommendation Gumroad vs Teachable
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has exceptional creation and builder resources for designing a sleek course website, gives you control over your marketing and sales, has attributes that cut time and effort on backend paperwork, and provides the best value for money. With more updates and user feedback, they are guaranteed to be a trusted choice for years to come.