The current trend of consumer behaviour moving into online media is fast becoming the new standard for many businesses. It’s no surprise that the exact same is true for unconventional education via the multitude of online courses now available online. It has opened more avenues of learning outside the classroom setting, and has empowered nearly anyone with an idea to share their knowledge.
Whether you wish to teach your hobbies, or something related to your expertise, there are many online course platforms (OCP) or learning management systems (LMS) which can help you get started. Some OCPs will offer services from scratch, like making your site, while others focus mainly on assisting you to reach your target audience. The 1st step is discovering which one can transfer your ideas seamlessly onto the screens of your potential students.
With so many LMS to pick from, there’s one company that has stood out because of its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the leading choice of instructors, and after pitting it against its competitors, it’s clear why.
Teachable vs Udemy How To Be Teachable
Udemy was one of the pioneers of LMS, which explains how and why their audience is still among the biggest markets in the business: they were there first. Udemy and Teachable are now two of the most popular options in selling online courses, but they’re extremely distinct in nature and progressiveness.
Teachable allows users to build their own course site and market their brand, while Udemy is merely a market for class creators that have existing courses. At the surface, this means that Teachable allows you to use your custom domain while Udemy will have your clients return to Udemy.com. On another level, Teachable gives you tools to create and customize the entirety of your course, from content building and editing to sales, which aren’t at all possible on Udemy. One of the more immediate consequences of this is that Teachable lets you communicate more directly with your clientele, by giving you access to pupil’s data and information; but as soon as you’re on Udemy’s platform, your students’ data is theirs exclusively for whatever other purpose it might serve them. And in accordance with that, Udemy seems to care about selling classes, period; therefore it is not only your courses, but every other course on their list. There have been testimonials that mentioned this, when even competitor’s classes are promoted to clients that the instructor brought in. Sure, that may work in favor of newer users who might need the advertising, but from the viewpoint of a loyal user, that business sense could seem overly spammy and unnecessary.
Marketing at a Price
It is Udemy’s cut-throat policies which have turned off several former or potential users. They seem to be aware of the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable doesn’t market the courses for its users, that responsibility is left entirely to them. In an extreme manner, Udemy markets their consumer’s courses aggressively, but with a significant price. That price is a huge chunk of control and earnings.
Udemy began with a 90% instructor revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course revenues may still seem reasonable to others, especially to those whose classes were previously created for other purposes and were merely shared more publicly on Udemy, but that hurt a number of the instructors that were selling solely from the corporation’s site. On top of that, what have driven people over the edge are the limitations on pricing. In 2016, Udemy set a cap on its prices, and all classes on the system had to be within the $20-$50 range. That is regardless of the uniqueness or skillfulness of a program, and it’s natural for some to turn away and look for better outlets for their thoughts. If you combine these two policies, and have a course priced at $20 and a 50% instructor revenue, selling on Udemy becomes nearly impossible as a reliable source of primary income.
So while it’s true that Udemy has a large audience that you might want to tap into, the majority of the topics that they offer are actually very limited to largely Technology and Personal Development. Consider that and their dog-eat-dog advertising strategies and absorption of your brand’s identity, I would say Teachable is the answer to many of Udemy’s shortcomings. In the end, there is nothing more satisfying than building your own following.
Teachable vs Thinkific
Pricing How To Be Teachable
If you’re looking for an LMS that is comparable to Teachable’s price, Thinkific is another great company that offers a lot for less. Both provide their first tier plans at no cost, and start charging for each higher tier thereafter. Many beginners choose Thinkific for its generous waiving of transaction fees on any of its plans; however a closer look at the fine print will show that it charges extra for certain options which are already included in Teachable’s monthly flat rates. However, those deviations are somewhat negligible, and with a range from $0-$499 per month, you can’t go wrong with either of these two.
But pricing is not all they have in common. Both allow their users to create and sell personalized courses on their hosted platforms, without the bother of handling the technical aspects like website maintenance, hosting, and security.
Newbies to the biz have a tendency to gravitate toward these companies for their easy-to-use interface that allows nearly all formats of content, including video, audio, PDFs, and other multimedia. Most of these can be uploaded to the courses by a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and monitor the progress of their pupils.
How To Be Teachable
One of the benefits of Teachable over Thinkific is the former’s class builder: it allows bulk changes to classes, which can be a huge time-saver, especially for the ones that have built quite a few on their system; and it allows multi-format content in 1 lecture. What’s more is it can be linked to cloud providers, like Dropbox and Google Drive, for quicker uploads from your devices.
Concerning course delivery, Teachable has an iOS app that enables pupils to learn on their mobile devices, which is something which Thinkific doesn’t have.
Sales and Marketing
Following the content creation comes the selling and marketing of your courses. This is where Teachable wins by a landslide. Both give the liberty to sell one-time or recurring products, offer discounts and bundles, or affiliate programs, but Teachable has more options. The real clincher is Teachable’s 1-step checkout procedure, which reduces customer fallout (which occurs more during obsolete, 2-step procedures like Thinkific’s). It also comes with a 1-click upsell upon checkout, increasing transactions per client. Another significant benefit is Teachable’s payment gateway which accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automated payout to affiliates and authors (when applicable), focusing on tax forms and similar documentation. If you have users from the EU, it even goes as far as including EU VAT on top of course rates. That definitely gives you more value for your content. Click here to check out pricing for Teachable.
Teachable vs Podia How To Be Teachable
Among the online class platforms with the cheapest top tier is Podia. Though it doesn’t have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is provided at $79 (with Teachable at $399). This price gap can be a result of the vastly different things they each offer. On the one hand, Teachable is a fully customizable class creator and seller, and on the other, Podia chose to concentrate on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will instantly help you narrow down your choice to what’s best suited to your needs.
Podia’s compact classes lets users filter out other aspects that they may not need to dip into, like e-commerce. Its interface is simple, clean, and pretty great for novice instructors. That said, this is also why it may not satisfy the needs of creators who wish to do more with their site. Since the variety is not much, more advanced users may find it lacking.
Course Creation and Control
Teachable defeats Podia in design and customization tools, with choices for easy uploads of files, texts, and quizzes. The ones that dabble in code can also explore that within Teachable. Users can easily get the sleek look of a professional site by choosing from default themes which can be customized to satisfaction. Teachable’s editor makes it easy to create changes and push upsells, maximizing both user’s time and profitability.
Both have a drip content feature for the ones that want to space the lessons provided to their clients, and prevent cramming modules in 1 go. What’s unique to Teachable is innovative control over course compliance, such as keeping tabs on students’ completion of lessons and quizzes. Additionally, it has built-in certificates that users can create and send to their students at the conclusion of the lessons. In terms of integrations, Teachable has better autoresponders and analytics, both of which are extremely important to sales and marketing.
Recommendation How To Be Teachable
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has excellent creation and builder tools for designing a sleek course website, gives you control over your advertising and sales, has attributes that cut time and effort on backend paperwork, and gives the best value for money. With more upgrades and user feedback, they are guaranteed to be a reliable choice for many years to come.