These days, just about anyone can make money out of anything, with little to no initial investment. The Internet has given us access to a nearly endless amount of information, and in a similar way, you can give the World Wide Web a little bit of your abilities and knowledge. True to its motto,”Everything is Teachable,” you can turn your ideas and experiences into gain by organizing them into pro online courses, available to millions of students around the globe. Teachable guides its users into creating beautiful websites with just a couple of clicks, needing nothing more than basic tech know-how.
Teachable is not the first of its kind. In actuality, it was developed as a progressive alternative to some of its forerunners. In effect, its features were designed to address a few of the problems people had with earlier Learning Management Systems (LMS).
Price How to Market a Teachable Course
For those who want to try their hand at selling online courses, but are not ready to commit to a paid plan, Teachable has a free alternative without strings attached. With absolutely zero overhead, this includes unlimited hosting of your courses, videos, and students. The only time you will be required to pay is when your site goes live, and you have your first buyers, and then you’ll be asked to upgrade to a paid plan and be charged per sale. That’s not a bad deal considering you put everything up completely free. As soon as you get the hang of things, or when you’ve built a steady following, it could be time to consider their higher-tier programs (although the free one is available so long as you are still building or just tinkering around).
From $29-$249 a month (billed annually), you receive a number of the more innovative features that provide more control over your content, and resources that can really maximize your sales and advertising. With the two top tiers, the rates are a flat rate, and the transaction fees are waived.
Ease of Use
From creating an account, to building your site, and even up to admin tasks and payouts, Teachable has some of the best reviews on ease of use. Its class builder is flexible but powerful, with drag and drop capabilities for those who prefer click navigation and have close to no technical skills. Additionally, it has multi-selection settings for making mass changes on uploaded courses, whether you would like to edit preferences or delete a number of lessons at once, saving time and effort. Cloud services are also permitted on Teachable, so importing files like texts, audios, and videos can be connected straight from Dropbox, Google Drive, and such. All of your content, from instructional to testing, may be ordered however way you want them, which is something that isn’t available in other systems.
Identity and Branding How to Market a Teachable Course
Among the most praised qualities of Teachable is the value it puts on the instructor’s branding and uniqueness. Its builder is almost totally customizable. You may begin by selecting from default themes, and then further tweaking details like colors and fonts for your site’s look. They have a huge selection of stunning designs and typographies, which is a plus for the ones who are more particular about aesthetics. It’s no surprise that many creatives choose Teachable over a few of the more cookie-cutter choices in the industry. More advanced users are given the choice to dabble in code also.
Teachable doesn’t take away the control from its users, but allows them to observe and follow their client’s progress directly. Only creators will have their client’s data, rather than Teachable. Some other online marketplaces overdo their involvement, and control the system in such a way that the users have no direct contact with their students. On Teachable, the lecturer is given liberties to followup on previous students, and customize messages to include promos or bundles when they haven’t purchased a course in a while. How to Market a Teachable Course
As regards customer care, Teachable has tons of tools to make sure their courses are taken in the specific sequence that they intended, and that their clients get the most out of what they paid for. They could provide graded quizzes (with or without restrictions on number of attempts), lock and drip their content to prevent clients binging on modules, set checkpoints (like their video watch compliance feature that needs a certain amount of video time finished before proceeding to the next step), then grant certificates to their graduates. Certificates do not only give students a feeling of accomplishment, they are also another way to add value to clients.
Sales, Marketing, and Money Matters
It begins with an impressive course, but money is made in its sales. Teachable provides its users the power to attract and keep customers: like enabling landing pages to link to Facebook ads, putting strategic upselling buttons, and displaying customer testimonials, product advantages and badges. They include the capability to set up discussion forums that build a sense of community to your followers, and support integration with other systems such as MailChimp, Ontraport, Infusionsoft, Mixpanel, and other tools via the Zapier app. They have settings for putting up promotions, coupons, and email marketing, and users can experiment with innovative pricing options, bundled courses, and subscriptions. Multi-language support also caters to clients from other countries. In other words, you are set up for success, and if you’re not earning, maybe you’re not maximizing the tools enough.
Accepts Multiple Currencies How to Market a Teachable Course
Even for users outside of the US and Canada, Teachable’s Gateway allows Stripe, PayPal, Apple Pay, and Google Pay to process payments. They also offer a suite of services called BackOffice, which collects tax forms from partners and affiliates, and then makes the payouts for the users. It even auto-computes the EU VAT on top of the course cost for clients from that region, and remits the taxes to the appropriate authorities. Though they charge a 2% fee for using BackOffice, it takes away all of the hassle from doing the admin work manually.
Teachable is one of the few LMS which has a dedicated application on iOS, allowing users to keep tabs on their content on the go. All the websites they build are also intuitive in the sense that they can detect the student’s devices, whether smartphone, computer, or tabletcomputer, so that all content snap into place and can be viewed in their proper dimensions.
Frequently Asked Questions
What is an LMS?
LMS stands for Learning Management System, which has also been called an Online Course Platform or OCP. These types of companies allow individuals to consolidate their ideas into neat sets of lessons, and sell them to interested people for a price. Teachable is a kind of LMS that specializes in creating courses in their platform, and providing tools for managing its own sales and marketing.
Who benefits from Teachable?
Anyone with anything to impart to the world can benefit, and profit, from Teachable. With regard to niche markets, some platforms gravitate toward certain topics like self-improvement or website development, but Teachable has helped instructors on a variety of topics, from gardening to calligraphy. Essentially, if you have any sort of skill that you could share with confidence, Teachable can help you bring it to a bigger audience.
What attracts newcomers to Teachable is their free lifetime plan, allowing even the inexperienced to dabble in website and course creation. Advanced course managers make the switch to it due to its outstanding marketing and advertising tools that give them the freedom to build their online brand identity and gain a following. It is especially popular with bloggers and artists of various media.
Are there hidden charges with Teachable? How to Market a Teachable Course
Their pricing plans are all straightforward and detailed on their site. A Few of the things that new users might miss are the following:
- Both lower tiers have transaction fees, with the free plan having a higher percentage. Their top two tiers waive the transaction fees.
- Plans that utilize the Monthly Payment Gateway or Teachable Gateway are charged processing fees that may differ for users outside the United States and Canada.
What types of file formats are accepted in Teachable’s system?
The platform supports almost all the most common formats, such as text, audio, image, video, and PDF. They can be uploaded from the computer, or imported from cloud providers like Google Drive and Dropbox.
Does Teachable have customer support?
Yes, but bear in mind that the higher-priced plans get more priority service, which is only natural in the biz. Direct contact with a representative is via a live chat window on their website, but while waiting for your turn in the ticketing queue, you’re redirected to have a look through some of the troubleshooting articles first. There is no phone-in support, but their blog has a wealth of tips and tricks, weekly live workshops, and an internet academy with video tutorials — teaching users to teach their clients!
Conclusion How to Market a Teachable Course
We hope this review has helped define and present some terms associated with learning management systems. We chose to review Teachable as one of the top choices in the business of online course platforms, and a closer look at its characteristics clearly demonstrates why. This firm champions the uniqueness of the creator, and makes it easy for virtually anybody to share thoughts online, and get paid for it.