The current trend of consumer behaviour moving into online media is fast becoming the new standard for many businesses. It’s no surprise that the exact same is true for non-traditional education via the multitude of online courses now available online. It has opened more avenues of learning outside the classroom setting, and has empowered nearly anyone with an idea to share their knowledge.
Whether you wish to teach your hobbies, or something associated with your experience, there are lots of online course platforms (OCP) or learning management systems (LMS) that can help you get started. Some OCPs will offer services from scratch, like making your site, while others focus mainly on assisting you to reach your target audience. The 1st step is discovering which one can move your ideas seamlessly onto the screens of your potential students.
With all these LMS to pick from, there is one firm that has stood out because of its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the top choice of creative entrpreneurs, and after pitting it against its competitors, it’s clear why.
Teachable vs Udemy Learning vs Teachable
Udemy was among the leaders of LMS, which explains how and why their audience is still among the biggest markets in the business: they were there first. Udemy and Teachable are now two of the most popular choices in selling online classes, but they’re extremely different in nature and progressiveness.
Teachable allows users to construct their own course site and market their brand, while Udemy is simply a marketplace for course creators that have existing courses. At the very surface, this means that Teachable allows you to use your custom domain while Udemy will have your customers keep coming back to Udemy.com. On another level, Teachable gives you tools to create and personalize the entirety of your course, from content editing and building to sales, which aren’t at all possible on Udemy. Among the more immediate consequences of this is that Teachable lets you communicate more directly with your clientele, by giving you access to student’s data and information; but once you’re on Udemy’s platform, your students’ information is theirs exclusively for whatever other purpose it might serve them. And in accordance with this, Udemy seems to care about selling courses, period; therefore it’s not just your classes, but every other class in their list. There have been testimonials that said this, when even competitor’s courses have been promoted to students that the user brought in. Sure, that may work in favor of newer users who could need the marketing, but from the point of view of a user, that business sense could seem too self-serving and unnecessary.
Marketing at a Price
It’s Udemy’s cut-throat policies which have turned off many former or possible users. They seem to know the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable doesn’t market the courses for its own users, that responsibility is left entirely to them. In an extreme fashion, Udemy markets their user’s courses aggressively, but with a significant price. That price is a massive chunk of control and earnings.
Udemy started with a 90% creator revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course revenues may still seem reasonable to others, especially to those whose courses were previously created for other purposes and were merely shared more publicly on Udemy, but that hurt a number of the instructors that were selling solely from the corporation’s site. In addition to that, what have driven people over the edge are the restrictions on pricing. In 2016, Udemy set a cap on its costs, and all classes on the system had to be within the $20-$50 range. This is regardless of the uniqueness or skillfulness of a program, and it’s natural for some to turn away and look for better outlets for their thoughts. If you combine both of these policies, and have a course priced at $20 and a 50% instructor revenue, selling on Udemy becomes almost impossible as a dependable source of primary income.
So while it’s true that Udemy has a massive audience which you might choose to tap into, the majority of the topics which they offer are really quite limited to largely Technology and Personal Development. Consider that and their dog-eat-dog marketing strategies and absorption of your brand’s identity, I’d say Teachable is the response to many of Udemy’s shortcomings. In the end, nothing is more satisfying than creating your own following.
Teachable vs Thinkific
Pricing Learning vs Teachable
If you’re searching for an LMS that is comparable to Teachable’s cost, Thinkific is another terrific company that offers a lot for less. Both provide their first tier programs at no cost, and start charging for every higher tier thereafter. Many beginners choose Thinkific because of its generous waiving of transaction fees on any of its plans; but a closer look at the fine print will reveal that it charges extra for certain features that are already included in Teachable’s monthly flat rates. However, those deviations are somewhat negligible, and with a range from $0-$499 per month, you really can’t go wrong with either of these.
But pricing is not all they have in common. Both enable their users to create and sell personalized classes in their hosted platforms, without the hassle of handling the technical aspects like site maintenance, hosting, and security.
Newbies to the biz have a tendency to gravitate toward these firms for their easy-to-use interface that allows nearly all formats of content, such as audio, video, PDFs, and other multimedia. Most of these can be uploaded into the courses by a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and monitor the progress of their students.
Learning vs Teachable
One of the benefits of Teachable over Thinkific is the former’s course builder: it allows bulk changes to classes, which may be a huge time-saver, especially for the ones that have built quite a few on their system; and it allows multi-format content in 1 lecture. What’s more is it can be linked to cloud providers, such as Dropbox and Google Drive, for faster uploads from your devices.
Concerning course delivery, Teachable has an iOS application that permits students to learn on their mobile devices, which is something which Thinkific does not have.
Sales and Marketing
Following the content creation comes the selling and promotion of your courses. This is where Teachable wins by a landslide. Both give the freedom to sell one-time or recurring products, offer discounts and packages, or add affiliate programs, but Teachable has more options. The real clincher is Teachable’s 1-step checkout procedure, which reduces customer fallout (which occurs more during obsolete, 2-step procedures like Thinkific’s). It also comes with a 1-click upsell upon checkout, increasing transactions per client. Another major advantage is Teachable’s payment gateway that accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automated payout to affiliates and authors (when applicable), focusing on tax forms and similar documentation. For those who have users from the EU, it even goes as far as including EU VAT on top of course rates. That definitely gives you more value to your own content. Click here to check out pricing for Teachable.
Teachable vs Podia Learning vs Teachable
One of the online class platforms with the most affordable top tier is Podia. Though it does not have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is provided at $79 (with Teachable at $399). This price gap could be a result of the vastly different things they each offer. On the one hand, Teachable is a fully customizable course creator and vendor, and on the other, Podia decided to concentrate on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will instantly help you narrow down your choice to what is best suited to your needs.
Podia’s streamlined categories lets users filter out other aspects which they may not have to dip into, such as e-commerce. Its interface is easy, clean, and pretty great for novice instructors. Having said that, this is also why it may not satisfy the needs of creators who wish to do more with their site. Since the variety is not much, more advanced users may find it lacking.
Course Creation and Control
Teachable beats Podia in design and customization tools, with options for easy uploads of files, texts, and quizzes. The ones that dabble in code may also experiment with that within Teachable. Users can easily get the slick look of a professional site by choosing from default themes which can be customized to satisfaction. Teachable’s editor makes it easy to create changes and push upsells, maximizing both user’s time and profitability.
Both have a drip content feature for those that want to space the lessons provided to their students, and prevent cramming modules in one go. What’s unique to Teachable is advanced control over course compliance, such as keeping tabs on students’ completion of quizzes and lessons. It also has built-in certification that users can create and send to their clients at the end of the course. In terms of integrations, Teachable has improved autoresponders and analytics, both of which are extremely important to sales and marketing.
Recommendation Learning vs Teachable
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has excellent creation and builder tools for designing a sleek course site, gives you control over your marketing and sales, has attributes that reduce time and effort on backend paperwork, and provides the best value for money. With more upgrades and user feedback, they are guaranteed to be a trusted company for years to come.