The current trend of consumer behavior moving into online media is fast becoming the new standard for many industries. It’s no surprise that the exact same is true for unconventional education via the multitude of online courses now available online. It has opened more avenues of learning outside the classroom setting, and has enabled nearly anyone with an idea to talk about their knowledge.
Whether you wish to teach your hobbies, or something related to your experience, there are lots of online course platforms (OCP) or learning management systems (LMS) which may help you get started. Some OCPs will offer services from scratch, like creating your site, while others focus mainly on helping you reach your target audience. The 1st step is discovering which one can move your ideas seamlessly onto the screens of your potential students.
With so many LMS to pick from, there is one firm that has stood out for its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the top choice of creative entrpreneurs, and after pitting it against its rivals, it is clear why.
Teachable vs Udemy Meet Kevin Teachable
Udemy was one of the pioneers of LMS, which explains why and how their audience is still among the biggest markets in the industry: they were there . Udemy and Teachable are now two of the most popular choices in selling online courses, but they are extremely different in essence and progressiveness.
Teachable allows users to build their own course site and sell their brand, while Udemy is merely a marketplace for course creators that have existing courses. At the surface, this means that Teachable allows you to use your custom domain while Udemy will have your customers keep coming back to Udemy.com. On another level, Teachable gives you tools to create and customize the entirety of your site, from content building and editing to sales, which are not in any way possible on Udemy. Among the more immediate consequences of this is that Teachable allows you to communicate more directly with your clientele, by providing you with access to student’s data and information; but as soon as you’re on Udemy’s platform, your students’ data is theirs exclusively for whatever other purpose it might serve them. And in accordance with that, Udemy seems to care about selling classes, period; so it’s not just your classes, but every other course on their listing. There have been testimonials that said this, when even competitor’s classes have been promoted to students that the user brought in. Sure, that may work in favor of newer users who might need the marketing, but from the point of view of a user, that business sense could seem overly spammy and unnecessary.
Marketing at a Price
It is Udemy’s cut-throat policies which have turned off many former or possible users. They seem to know the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable does not market the courses for its own users, that responsibility is left entirely to them. In an extreme manner, Udemy markets their user’s courses aggressively, but with a significant price. That price is a huge chunk of control and revenue.
Udemy started with a 90% instructor revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course earnings may still seem sensible to others, particularly to those whose courses were previously created for different purposes and were only shared more publicly on Udemy, but that hurt a number of the instructors that were selling solely in the corporation’s site. In addition to this, what have driven people over the edge are the restrictions on pricing. In 2016, Udemy put a cap on its prices, and all courses on the system needed to be within the $20-$50 range. This is regardless of the uniqueness or skillfulness of a course, and it is natural for some to turn away and look for better outlets for their thoughts. If you combine these two policies, and have a course priced at $20 and a 50% creator revenue, selling on Udemy becomes almost impossible as a reliable source of primary income.
So while it is true that Udemy has a large audience which you may choose to tap into, most of the topics which they offer are actually quite limited to largely Technology and Personal Development. Consider that and their dog-eat-dog marketing strategies and absorption of your brand’s identity, I would say Teachable is the answer to many of Udemy’s shortcomings. In the long run, there is nothing more satisfying than building your own following.
Teachable vs Thinkific
Pricing Meet Kevin Teachable
If you’re looking for an LMS that is comparable to Teachable’s price, Thinkific is another terrific company that offers a lot for less. Both provide their first tier programs at no cost, and start charging for each higher tier thereafter. Many beginners choose Thinkific for its generous waiving of transaction fees on any of its plans; but a closer look at the fine print will show that it charges extra for certain options that are already included in Teachable’s monthly flat rates. But, those deviations are somewhat negligible, and with a range from $0-$499 per month, you really can’t go wrong with either of these two.
But pricing isn’t all they have in common. Both allow their users to create and sell personalized classes on their hosted platforms, without the hassle of handling the technical aspects like website maintenance, hosting, and security.
Newbies to the biz have a tendency to gravitate toward these companies for their easy-to-use interface which allows nearly all formats of content, including audio, video, PDFs, and other multimedia. The majority of these can be uploaded into the site with a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and monitor the progress of their students.
Meet Kevin Teachable
Among the advantages of Teachable over Thinkific is the former’s class builder: it allows bulk changes to courses, which can be a huge time-saver, especially for those that have built quite a number on their system; also it allows multi-format content in one lecture. What’s more is it can be linked to cloud providers, like Dropbox and Google Drive, for quicker uploads from your devices.
Concerning course delivery, Teachable has an iOS application that permits students to learn on their mobile devices, which is something which Thinkific does not have.
Sales and Marketing
After the content production comes the selling and promotion of your classes. This is where Teachable wins by a landslide. Both give the freedom to sell one time or recurring goods, offer discounts and packages, or add affiliate programs, but Teachable has more options. The real clincher is Teachable’s 1-step checkout process, which decreases customer fallout (which happens more during outdated, 2-step processes like Thinkific’s). It also comes with a 1-click upsell upon checkout, increasing transactions per client. Another significant advantage is Teachable’s payment gateway that accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automated payout to affiliates and writers (when applicable), taking care of tax forms and similar documentation. If you have users from the EU, it even goes as far as including EU VAT on top of course rates. That definitely gives you more value for your own content. Click here to check out pricing for Teachable.
Teachable vs Podia Meet Kevin Teachable
One of the online class platforms with the cheapest top tier is Podia. Though it does not have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is provided at $79 (with Teachable at $399). This price gap could be a result of the vastly different things they each offer. On the one hand, Teachable is a fully customizable course creator and seller, and on the other, Podia decided to focus on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will immediately help you narrow down your choice to what’s best suited for you.
Podia’s compact categories lets users filter out other aspects that they may not need to dip into, such as e-commerce. Its interface is simple, clean, and fairly great for novice instructors. That said, this is why it may not meet the needs of instructors who want to do more with their website. Since the variety isn’t much, more advanced users may find it lacking.
Course Creation and Control
Teachable beats Podia in design and customization tools, with choices for simple uploads of files, texts, and quizzes. The ones that dabble in code can also experiment with that within Teachable. Users can easily get the slick look of a professional site by choosing from default themes that can be customized to liking. Teachable’s editor makes it easy to create changes and push upsells, maximizing both user’s time and profitability.
Both have a drip content feature for those that want to space the lessons provided to their clients, and prevent cramming modules in one go. What’s unique to Teachable is advanced control over course compliance, such as keeping tabs on students’ completion of quizzes and lessons. Additionally, it has built-in certification that users can make and send to their clients at the conclusion of the course. Concerning integrations, Teachable has better autoresponders and analytics, both of which are very important to marketing and sales.
Recommendation Meet Kevin Teachable
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has excellent creation and builder resources for designing a sleek course website, gives you control over your advertising and sales, has attributes that cut time and effort on backend paperwork, and provides the best value for money. With more upgrades and user feedback, they are certain to be a trusted company for many years to come.