Noel Tichy Teachable Point Of View

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The current trend of consumer behavior moving into online media is quickly becoming the new normal for many businesses. It’s no surprise that the exact same is true for non-traditional education through the multitude of online courses now available on the Internet. This has opened more avenues of learning beyond the classroom setting, and has enabled nearly anyone with an idea to talk about their knowledge.

Whether you want to teach your hobbies, or something related to your experience, there are lots of online course platforms (OCP) or learning management systems (LMS) that can help you begin. Some OCPs will offer services from scratch, like making your website, while others focus mainly on helping you achieve your target audience. The 1st step is discovering which one can transfer your ideas seamlessly onto the screens of your prospective students.

With all these LMS to choose from, there’s one company that has stood out for its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the leading choice of instructors, and after pitting it against its competitors, it is clear why.

Noel Tichy Teachable Point Of View

 

Teachable vs Udemy Noel Tichy Teachable Point Of View

Udemy was among the leaders of LMS, which explains why and how their audience is still among the biggest markets in the industry: they were there . Udemy and Teachable are currently two of the most popular options in selling online classes, but they are extremely different in nature and progressiveness.

Differences

Teachable allows users to build their own course site and sell their brand, while Udemy is merely a market for class creators that have existing courses. At the very surface, this means that Teachable allows you to use your custom domain while Udemy will have your customers return to Udemy.com. On another level, Teachable gives you tools to create and customize the entirety of your site, from content editing and building to sales, which aren’t at all possible on Udemy. Among the more immediate consequences of this is that Teachable lets you communicate more directly with your clientele, by providing you with access to student’s data and information; but as soon as you’re on Udemy’s platform, your students’ information is theirs alone for whatever other purpose it might serve them. And in line with that, Udemy seems to care about selling classes, period; therefore it’s not just your courses, but every other class in their list. There have been testimonials that mentioned this, when even competitor’s courses have been promoted to students that the instructor brought in. Sure, that may work in favor of newer users who might need the marketing, but from the viewpoint of a user, that business sense could seem overly spammy and unnecessary.

Marketing at a Price

It is Udemy’s cut-throat policies which have turned off many former or possible users. They seem to be aware of the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable doesn’t market the courses for its own users, that responsibility is left entirely to them. In an extreme manner, Udemy markets their consumer’s courses aggressively, but with a significant price. That price is a huge chunk of control and revenue.

Udemy began with a 90% creator revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course revenues may still seem sensible to others, especially to those whose classes were previously created for other purposes and were only shared more publicly on Udemy, but that hurt a number of the instructors that were selling solely from the company’s site. On top of this, what have driven people over the edge are the limitations on pricing. In 2016, Udemy put a cap on its costs, and all courses on the system needed to be within the $20-$50 range. This is regardless of the uniqueness or skillfulness of a program, and it’s natural for some to turn away and look for better outlets for their thoughts. If you combine these two policies, and have a class priced at $20 and a 50% creator revenue, selling on Udemy becomes nearly impossible as a dependable source of primary income.

So while it is true that Udemy has a massive audience that you might want to tap into, the majority of the topics which they offer are actually quite limited to largely Technology and Personal Development. Consider that and their dog-eat-dog advertising strategies and absorption of your brand’s identity, I would say Teachable is the answer to many of Udemy’s shortcomings. In the long run, nothing is more satisfying than building your own following.

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Teachable vs Thinkific

Pricing Noel Tichy Teachable Point Of View

If you’re searching for an LMS that’s comparable to Teachable’s cost, Thinkific is another terrific company that offers a lot for less. Both offer their first tier plans at no cost, and start charging for every higher tier thereafter. Many beginners choose Thinkific for its generous waiving of transaction fees on any of its plans; but a closer look at the fine print will reveal that it charges extra for certain options which are already included in Teachable’s monthly flat prices. However, those deviations are somewhat negligible, and with a range from $0-$499 per month, you really can’t go wrong with either of these two.

Beginner-Friendly

But pricing is not all they have in common. Both enable their users to create and sell personalized classes on their hosted platforms, without the hassle of handling the technical aspects like site maintenance, hosting, and security.

Newbies to the biz have a tendency to gravitate toward these firms for their easy-to-use interface which allows nearly all formats of content, including video, audio, PDFs, and other multimedia. Most of these can be uploaded into the site with a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and monitor the progress of their pupils.

Noel Tichy Teachable Point Of View

Convenience

One of the benefits of Teachable over Thinkific is the former’s course builder: it allows bulk changes to classes, which may be a huge time-saver, especially for those that have built quite a few on their system; and it allows multi-format content in 1 lecture. What’s more is it can be connected to cloud providers, such as Dropbox and Google Drive, for faster uploads from your devices.

Concerning course delivery, Teachable has an iOS application that enables pupils to learn on their mobile devices, which is something which Thinkific does not have.

Sales and Marketing

After the content production comes the selling and promotion of your courses. This is where Teachable wins by a landslide. Both give the freedom to sell one-time or recurring goods, offer discounts and packages, or add affiliate programs, but Teachable has more options. The real clincher is Teachable’s 1-step checkout procedure, which decreases customer fallout (which happens more during obsolete, 2-step procedures like Thinkific’s). It also comes with a 1-click upsell upon checkout, raising transactions per client. Another significant benefit is Teachable’s payment gateway which accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automated payout to affiliates and authors (when applicable), taking care of tax forms and similar documentation. For those who have users from the EU, it even goes as far as including EU VAT on top of course prices. That definitely gives you more value to your own content. Click here to check out pricing for Teachable.

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Teachable vs Podia Noel Tichy Teachable Point Of View

One of the online course platforms with the most affordable top tier is Podia. Though it does not have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is provided at $79 (with Teachable at $399). This price gap can be due to the vastly different things they each offer. On the one hand, Teachable is a fully customizable class creator and vendor, and on the other, Podia decided to concentrate on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will immediately help you narrow down your choice to what is best suited for you.

Podia’s streamlined classes lets users filter out other aspects which they might not have to dip into, such as e-commerce. Its interface is simple, clean, and pretty good for novice instructors. That said, this is also why it may not meet the needs of instructors who want to do more with their site. Since the variety is not much, more advanced users may find it lacking.

Course Creation and Control

Teachable defeats Podia in design and customization tools, with choices for easy uploads of files, texts, and quizzes. Those that dabble in code may also experiment with that within Teachable. Users can easily get the sleek look of a professional website by choosing from default themes which can be customized to satisfaction. Teachable’s editor makes it easy to create changes and push upsells, maximizing both user’s time and profitability.

Both have a drip content feature for those that would like to space the lessons provided to their clients, and prevent cramming modules in one go. What is unique to Teachable is innovative control over course compliance, like keeping tabs on students’ completion of lessons and quizzes. Additionally, it has built-in certificates that users can make and send to their clients at the conclusion of the course. Concerning integrations, Teachable has improved autoresponders and analytics, both of which are extremely important to sales and marketing.

Recommendation Noel Tichy Teachable Point Of View

To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has exceptional creation and builder resources for designing a sleek course site, gives you control over your advertising and sales, has features that cut time and effort on backend paperwork, and provides the best value for money. With more updates and user feedback, they’re guaranteed to be a trusted company for years to come.

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