The current trend of consumer behaviour moving into online media is fast becoming the new standard for many industries. It’s no surprise that the exact same is true for non-traditional education through the multitude of online courses now available on the Internet. This has opened more avenues of learning outside the classroom setting, and has empowered nearly anyone with an idea to share their knowledge.
Whether you want to teach your hobbies, or something related to your experience, there are lots of online course platforms (OCP) or learning management systems (LMS) which can help you begin. Some OCPs will offer services from scratch, like creating your site, while others focus mainly on helping you reach your target audience. The 1st step is discovering which one can move your ideas seamlessly onto the screens of your prospective students.
With so many LMS to choose from, there’s one firm that has stood out for its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the leading choice of instructors, and after pitting it against its rivals, it is clear why.
Teachable vs Udemy Rainmaker Platform vs Teachable
Udemy was one of the pioneers of LMS, which explains why and how their audience remains among the largest markets in the business: they were there . Udemy and Teachable are now two of the most popular choices in selling online courses, but they’re very different in essence and progressiveness.
Teachable allows users to construct their own course site and market their brand, while Udemy is simply a marketplace for course creators that have existing courses. At the very surface, this means that Teachable lets you use your custom domain while Udemy will have your clients keep coming back to Udemy.com. On another level, Teachable gives you tools to create and customize the entirety of your course, from content editing and building to sales, which aren’t in any way possible on Udemy. Among the more immediate consequences of this is that Teachable lets you communicate more directly with your clientele, by giving you access to pupil’s data and information; but once you’re on Udemy’s platform, your students’ data is theirs exclusively for whatever other purpose it may serve them. And in line with this, Udemy seems to care most about selling courses, period; therefore it’s not only your classes, but every other class on their list. There have been testimonials that said this, when even competitor’s classes have been promoted to students that the user brought in. Sure, that may work in favor of newer users who might use the marketing, but from the viewpoint of a user, that business sense could seem too self-serving and unnecessary.
Marketing at a Price
It is Udemy’s cut-throat policies which have turned off many former or possible users. They appear to know the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable doesn’t market the courses for its own users, that responsibility is left entirely to them. In an extreme fashion, Udemy markets their consumer’s courses aggressively, but with a significant price. That price is a massive chunk of control and revenue.
Udemy started with a 90% creator revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course earnings may still look sensible to others, particularly to those whose courses were previously created for different purposes and were merely shared more openly on Udemy, but that hurt a number of the instructors who were selling solely from the corporation’s site. On top of this, what have driven people over the edge are the limitations on pricing. In 2016, Udemy put a cap on its prices, and all courses on the system needed to be within the $20-$50 range. This is regardless of the uniqueness or skillfulness of a course, and it is natural for some to turn away and look for better outlets for their thoughts. If you combine both of these policies, and have a course priced at $20 and a 50% instructor revenue, selling on Udemy becomes almost impossible as a dependable source of primary income.
So while it’s true that Udemy has a large audience which you may choose to tap into, the majority of the topics which they offer are actually very limited to mostly Technology and Personal Development. Consider that and their dog-eat-dog marketing strategies and absorption of your brand’s identity, I’d say Teachable is the response to many of Udemy’s shortcomings. In the end, nothing is more satisfying than building your own following.
Teachable vs Thinkific
Pricing Rainmaker Platform vs Teachable
If you’re searching for an LMS that’s comparable to Teachable’s price, Thinkific is another great company that offers a lot for less. Both offer their first tier plans at no cost, and start charging for each higher tier thereafter. Many beginners choose Thinkific for its generous waiving of transaction fees on any of its plans; however a closer look at the fine print will show that it costs extra for certain options that are already included in Teachable’s monthly flat prices. However, those deviations are somewhat negligible, and with a range from $0-$499 per month, you can’t go wrong with either of these two.
But pricing isn’t all they have in common. Both allow their users to create and sell personalized courses in their hosted platforms, without the hassle of handling the technical aspects like site maintenance, hosting, and security.
Newbies to the biz have a tendency to gravitate toward these companies for their easy-to-use interface that allows nearly all formats of content, such as audio, video, PDFs, and other multimedia. Most of these can be uploaded into the site by a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and monitor the progress of their pupils.
Rainmaker Platform vs Teachable
One of the advantages of Teachable over Thinkific is the former’s class builder: it allows bulk changes to courses, which may be an enormous time-saver, especially for those that have built quite a few on their system; and it allows multi-format content in one lecture. What’s more is it can be linked to cloud providers, such as Dropbox and Google Drive, for faster uploads from your PC.
In terms of course delivery, Teachable has an iOS application that permits students to learn on their mobile devices, which is something which Thinkific does not have.
Sales and Marketing
Following the content production comes the selling and marketing of your courses. This is where Teachable wins by a landslide. Both give the liberty to sell one-time or recurring products, offer discounts and packages, or add affiliate programs, but Teachable has more options. The real clincher is Teachable’s 1-step checkout procedure, which reduces customer fallout (which occurs more during obsolete, 2-step processes like Thinkific’s). Additionally, it includes a 1-click upsell upon checkout, increasing transactions per customer. Another significant advantage is Teachable’s payment gateway which accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automated payout to affiliates and writers (when applicable), taking care of tax forms and similar documentation. For those who have users from the EU, it even goes as far as including EU VAT on top of course rates. That definitely gives you more value to your own content. Click here to check out pricing for Teachable.
Teachable vs Podia Rainmaker Platform vs Teachable
One of the online class platforms with the most affordable top tier is Podia. Though it does not have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is provided at $79 (with Teachable at $399). This price gap can be due to the vastly different things they each offer. On the one hand, Teachable is a fully customizable class creator and vendor, and on the other, Podia decided to concentrate on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will immediately help you narrow down your choice to what’s best suited to your needs.
Podia’s compact categories lets users filter out other aspects which they may not have to dip into, such as e-commerce. Its interface is simple, clean, and fairly good for novice instructors. Having said that, this is also why it may not satisfy the needs of instructors who wish to do more with their website. Since the variety is not much, more advanced users may find it lacking.
Course Creation and Control
Teachable defeats Podia in design and customization tools, with choices for simple uploads of files, texts, and quizzes. The ones that dabble in code can also experiment with that within Teachable. Users can easily get the sleek look of a professional site by choosing from default themes which can be customized to satisfaction. Teachable’s editor makes it effortless to create changes and push upsells, maximizing both user’s time and profitability.
Both have a drip content feature for those that want to space the lessons provided to their clients, and avoid cramming modules in 1 go. What’s unique to Teachable is innovative control over course compliance, like keeping tabs on students’ completion of quizzes and lessons. It also has built-in certification that users can make and send to their students at the conclusion of the course. Concerning integrations, Teachable has better autoresponders and analytics, both of which are very important to sales and marketing.
Recommendation Rainmaker Platform vs Teachable
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has excellent creation and builder resources for designing a slick course site, gives you control over your marketing and sales, has attributes that cut time and effort on backend paperwork, and provides the best value for money. With more updates and user feedback, they are certain to be a trusted choice for years to come.