The present trend of consumer behavior moving into online media is fast becoming the new normal for many businesses. It’s no surprise that the same is true for non-traditional education via the multitude of online courses now available on the Internet. It has opened more avenues of learning beyond the classroom setting, and has enabled nearly anyone with an idea to talk about their knowledge.
Whether you wish to teach your hobbies, or something associated with your expertise, there are lots of online course platforms (OCP) or learning management systems (LMS) that can help you begin. Some OCPs will offer services from scratch, like creating your site, while others focus mainly on assisting you to reach your target audience. The 1st step is finding which one can move your ideas seamlessly onto the screens of your potential students.
With so many LMS to pick from, there’s one company that has stood out because of its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the leading choice of instructors, and after pitting it against its rivals, it’s clear why.
Teachable vs Udemy Teachable Academy
Udemy was among the pioneers of LMS, which explains why and how their audience is still among the largest markets in the industry: they were there first. Udemy and Teachable are currently two of the most popular choices in selling online courses, but they’re extremely different in essence and progressiveness.
Teachable allows users to construct their own course site and market their brand, while Udemy is merely a marketplace for course creators that have existing courses. At the very surface, this means that Teachable lets you use your custom domain while Udemy will have your clients return to Udemy.com. On another level, Teachable gives you tools to create and customize the entirety of your site, from content building and editing to sales, which aren’t in any way possible on Udemy. Among the more immediate consequences of this is that Teachable allows you to communicate more directly with your clientele, by giving you access to student’s data and information; but once you’re on Udemy’s platform, your students’ information is theirs alone for whatever other purpose it may serve them. And in accordance with that, Udemy seems to care about selling classes, period; therefore it is not just your courses, but every other class on their listing. There have been testimonials that said this, when even competitor’s courses have been promoted to clients that the user brought in. Sure, that may work in favor of newer users who could use the marketing, but from the point of view of a loyal user, that business sense could seem overly spammy and unnecessary.
Marketing at a Price
It is Udemy’s cut-throat policies which have turned off many former or possible users. They appear to know the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable does not promote the courses for its users, that responsibility is left entirely to them. In an extreme fashion, Udemy markets their consumer’s courses aggressively, but with a substantial price. That price is a huge chunk of control and revenue.
Udemy started with a 90% instructor revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course revenues may still seem sensible to others, especially to those whose courses were previously created for other purposes and were merely shared more openly on Udemy, but that hurt many of the instructors that were selling solely from the company’s site. On top of that, what have driven people over the edge are the restrictions on pricing. In 2016, Udemy set a cap on its costs, and all classes on the system had to be within the $20-$50 range. That is regardless of the uniqueness or skillfulness of a course, and it’s natural for some to turn away and look for better outlets for their ideas. If you combine both of these policies, and have a course priced at $20 and a 50% creator revenue, selling on Udemy becomes almost impossible as a dependable source of primary income.
So while it is true that Udemy has a massive audience that you might want to tap into, the majority of the topics that they offer are actually quite limited to largely Technology and Personal Development. Consider that and their dog-eat-dog advertising strategies and absorption of your brand’s identity, I’d say Teachable is the answer to many of Udemy’s shortcomings. In the long run, there is nothing more satisfying than building your own following.
Teachable vs Thinkific
Pricing Teachable Academy
If you’re looking for an LMS that is comparable to Teachable’s price, Thinkific is another terrific company that offers a great deal for less. Both provide their first tier plans for free, and start charging for every higher tier thereafter. Many beginners choose Thinkific for its generous waiving of transaction fees on any of its plans; but a closer look at the fine print will show that it costs extra for certain options that are already included in Teachable’s monthly flat rates. However, those deviations are somewhat negligible, and with a range from $0-$499 per month, you can’t go wrong with either of these.
But pricing is not all they have in common. Both enable their users to create and sell personalized courses in their hosted platforms, without the bother of handling the technical aspects like website maintenance, hosting, and security.
Newbies to the biz have a tendency to gravitate toward these firms for their easy-to-use interface which allows nearly all formats of content, including audio, video, PDFs, and other multimedia. The majority of these can be uploaded to the courses with a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and track the progress of their pupils.
Among the benefits of Teachable over Thinkific is the former’s class builder: it allows bulk changes to courses, which can be an enormous time-saver, especially for the ones that have built quite a number on their system; and it allows multi-format content in 1 lecture. What’s more is it can be linked to cloud services, such as Dropbox and Google Drive, for quicker uploads from your PC.
In terms of course delivery, Teachable has an iOS application that permits pupils to learn on their mobile devices, which is something that Thinkific doesn’t have.
Sales and Marketing
After the content production comes the selling and marketing of your classes. This is where Teachable wins by a landslide. Both give the liberty to sell one time or recurring products, offer discounts and packages, or affiliate programs, but Teachable has more options. The real clincher is Teachable’s 1-step checkout procedure, which decreases customer fallout (which happens more during obsolete, 2-step procedures like Thinkific’s). It also includes a 1-click upsell upon checkout, raising transactions per client. Another major advantage is Teachable’s payment gateway which accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automated payout to affiliates and writers (when applicable), taking care of tax forms and similar documentation. If you have users from the EU, it even goes as far as including EU VAT on top of course prices. That definitely gives you more value to your content. Click here to check out pricing for Teachable.
Teachable vs Podia Teachable Academy
Among the online course platforms with the cheapest top tier is Podia. Though it does not have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is offered at $79 (with Teachable at $399). This price gap could be a result of the vastly different things they each offer. On the one hand, Teachable is a fully customizable class creator and vendor, and on the other, Podia chose to concentrate on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will immediately help you narrow down your choice to what’s best suited to your needs.
Podia’s streamlined classes lets users filter out other aspects that they may not have to dip into, such as e-commerce. Its interface is easy, clean, and pretty good for novice instructors. Having said that, this is why it may not satisfy the needs of creators who wish to do more with their site. Since the variety isn’t much, more advanced users may find it lacking.
Course Creation and Control
Teachable defeats Podia in design and personalization tools, with choices for simple uploads of files, texts, and quizzes. Those that dabble in code may also experiment with that within Teachable. Users can easily get the sleek look of a professional website by choosing from default themes that can be customized to satisfaction. Teachable’s editor makes it effortless to create changes and push upsells, maximizing both user’s time and profitability.
Both have a drip content feature for the ones that want to space the lessons offered to their clients, and prevent cramming modules in 1 go. What is unique to Teachable is innovative control over course compliance, like keeping tabs on students’ completion of lessons and quizzes. Additionally, it has built-in certification that users can make and send to their students at the end of the lessons. Concerning integrations, Teachable has improved autoresponders and analytics, both of which are very important to sales and marketing.
Recommendation Teachable Academy
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has exceptional creation and builder resources for designing a sleek course site, gives you control over your advertising and sales, has attributes that reduce time and effort on backend paperwork, and gives the best value for money. With more updates and user feedback, they are certain to be a reliable company for years to come.