The present trend of consumer behavior moving into online media is quickly becoming the new normal for many industries. It’s not surprising that the same is true for unconventional education via the multitude of online courses now available on the Internet. This has opened more avenues of learning outside the classroom setting, and has enabled nearly anyone with an idea to share their knowledge.
Whether you want to teach your hobbies, or something related to your expertise, there are lots of online course platforms (OCP) or learning management systems (LMS) which may help you get started. Some OCPs will offer services from scratch, like creating your website, while others focus mainly on assisting you to achieve your target audience. The 1st step is discovering which one can transfer your ideas seamlessly onto the screens of your potential students.
With all these LMS to choose from, there is one company that has stood out because of its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the top choice of instructors, and after pitting it against its competitors, it is clear why.
Teachable vs Udemy Teachable and Clickfunnels
Udemy was among the pioneers of LMS, which explains why and how their audience remains among the biggest markets in the business: they were there . Udemy and Teachable are currently two of the most popular choices in selling online classes, but they’re extremely different in essence and progressiveness.
Teachable allows users to construct their own course site and market their brand, while Udemy is merely a market for course creators that have existing classes. At the very surface, this means that Teachable allows you to use your custom domain while Udemy will have your clients keep coming back to Udemy.com. On another level, Teachable gives you tools to create and customize the entirety of your site, from content editing and building to sales, which are not at all possible on Udemy. Among the more immediate consequences of this is that Teachable lets you communicate more directly with your clientele, by giving you access to student’s data and information; but once you’re on Udemy’s platform, your students’ information is theirs exclusively for whatever other purpose it may serve them. And in accordance with that, Udemy seems to care most about selling classes, period; so it’s not only your courses, but every other class on their list. There have been testimonials that said this, when even competitor’s courses are promoted to students that the user brought in. Sure, that may work in favor of newer users who could need the marketing, but from the point of view of a user, that business sense could seem overly spammy and unnecessary.
Marketing at a Price
It is Udemy’s cut-throat policies which have turned off many former or potential users. They seem to be aware of the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable does not promote the courses for its own users, that responsibility is left entirely to them. In an extreme fashion, Udemy markets their consumer’s courses aggressively, but with a significant price. That price is a huge chunk of control and revenue.
Udemy began with a 90% creator revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course revenues may still look reasonable to others, especially to those whose classes were previously created for other purposes and were only shared more publicly on Udemy, but that hurt many of the instructors who were selling solely in the corporation’s site. On top of this, what have driven people over the edge are the restrictions on pricing. In 2016, Udemy put a cap on its costs, and all classes on the system had to be within the $20-$50 range. That is regardless of the uniqueness or skillfulness of a course, and it is natural for some to turn away and look for better outlets for their thoughts. If you combine these two policies, and have a course priced at $20 and a 50% instructor revenue, selling on Udemy becomes almost impossible as a dependable source of primary income.
So while it is true that Udemy has a large audience which you may want to tap into, the majority of the topics that they offer are actually quite limited to mostly Technology and Personal Development. Consider that and their dog-eat-dog advertising strategies and absorption of your brand’s identity, I would say Teachable is the response to many of Udemy’s shortcomings. In the end, nothing is more satisfying than creating your own following.
Teachable vs Thinkific
Pricing Teachable and Clickfunnels
If you’re looking for an LMS that is comparable to Teachable’s cost, Thinkific is another terrific company that offers a lot for less. Both provide their first tier programs at no cost, and start charging for every higher tier thereafter. Many beginners choose Thinkific for its generous waiving of transaction fees on any of its plans; however a closer look at the fine print will reveal that it costs extra for certain options that are already included in Teachable’s monthly flat rates. However, those deviations are somewhat negligible, and with a range from $0-$499 per month, you really can’t go wrong with either of these.
But pricing isn’t all they have in common. Both allow their users to create and sell personalized classes on their hosted platforms, without the bother of handling the technical aspects like website maintenance, hosting, and security.
Newbies to the biz tend to gravitate toward these firms for their easy-to-use interface which allows nearly all formats of content, including video, audio, PDFs, and other multimedia. The majority of these can be uploaded into the site by a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and track the progress of their pupils.
Teachable and Clickfunnels
Among the advantages of Teachable over Thinkific is the former’s course builder: it allows bulk changes to courses, which can be a huge time-saver, especially for the ones that have built quite a few on their system; also it allows multi-format content in one lecture. What’s more is it can be connected to cloud providers, like Dropbox and Google Drive, for faster uploads from your devices.
Concerning course delivery, Teachable has an iOS application that permits students to learn on their mobile devices, which is something that Thinkific does not have.
Sales and Marketing
After the content creation comes the selling and promotion of your courses. This is where Teachable wins by a landslide. Both give the liberty to sell one-time or recurring products, offer discounts and bundles, or add affiliate programs, but Teachable has more options. The real clincher is Teachable’s 1-step checkout process, which decreases customer fallout (which occurs more during outdated, 2-step processes like Thinkific’s). It also includes a 1-click upsell upon checkout, increasing transactions per customer. Another major benefit is Teachable’s payment gateway that accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automatic payout to affiliates and writers (when applicable), focusing on tax forms and similar documentation. If you have users from the EU, it even goes as far as including EU VAT on top of course rates. That definitely gives you more value for your content. Click here to check out pricing for Teachable.
Teachable vs Podia Teachable and Clickfunnels
One of the online class platforms with the most affordable top tier is Podia. Though it doesn’t have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is offered at $79 (with Teachable at $399). This price gap can be a result of the vastly different things they each offer. On the one hand, Teachable is a fully customizable class creator and seller, and on the other, Podia chose to concentrate on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will instantly help you narrow down your choice to what is best suited to your needs.
Podia’s compact classes lets users filter out other aspects which they might not need to dip into, like e-commerce. Its interface is easy, clean, and fairly great for novice instructors. Having said that, this is why it may not meet the needs of instructors who wish to do more with their website. Since the variety isn’t much, more advanced users may find it lacking.
Course Creation and Control
Teachable beats Podia in design and customization tools, with options for simple uploads of files, texts, and quizzes. The ones that dabble in code can also explore that within Teachable. Users can easily get the slick look of a professional site by choosing from default themes that can be customized to satisfaction. Teachable’s editor makes it effortless to create changes and push upsells, maximizing both user’s time and profitability.
Both have a drip content feature for the ones that want to space the lessons provided to their clients, and prevent cramming modules in one go. What is unique to Teachable is advanced control over course compliance, such as keeping tabs on students’ completion of lessons and quizzes. Additionally, it has built-in certificates that users can make and send to their clients at the conclusion of the course. In terms of integrations, Teachable has better autoresponders and analytics, both of which are extremely important to sales and marketing.
Recommendation Teachable and Clickfunnels
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has exceptional creation and builder resources for designing a slick course site, gives you control over your marketing and sales, has attributes that cut time and effort on backend paperwork, and gives the best value for money. With more upgrades and user feedback, they are guaranteed to be a trusted company for many years to come.