The present trend of consumer behaviour moving into online media is quickly becoming the new standard for many industries. It’s no surprise that the exact same is true for non-traditional education through the multitude of online courses now available on the Internet. It has opened more avenues of learning beyond the classroom setting, and has empowered nearly anyone with an idea to talk about their knowledge.
Whether you want to teach your hobbies, or something related to your expertise, there are many online course platforms (OCP) or learning management systems (LMS) that may help you get started. Some OCPs will offer services from scratch, like creating your site, while others focus mainly on assisting you to achieve your target audience. The 1st step is discovering which one can move your ideas seamlessly onto the screens of your potential students.
With so many LMS to pick from, there’s one company that has stood out for its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the top choice of instructors, and after pitting it against its competitors, it’s clear why.
Teachable vs Udemy Teachable and Learnable Skill
Udemy was among the pioneers of LMS, which explains how and why their audience remains among the largest markets in the industry: they were there first. Udemy and Teachable are currently two of the most popular options in selling online courses, but they are very different in nature and progressiveness.
Teachable allows users to build their own course site and sell their brand, while Udemy is simply a marketplace for course creators that have existing courses. At the very surface, this means that Teachable allows you to use your custom domain while Udemy will have your clients keep coming back to Udemy.com. On another level, Teachable gives you tools to create and personalize the entirety of your course, from content building and editing to sales, which aren’t in any way possible on Udemy. One of the more immediate consequences of this is that Teachable lets you communicate more directly with your clientele, by providing you with access to pupil’s data and information; but once you’re on Udemy’s platform, your students’ data is theirs exclusively for whatever other purpose it may serve them. And in line with that, Udemy seems to care most about selling courses, period; therefore it is not only your classes, but every other course in their list. There have been testimonials that said this, when even competitor’s classes are promoted to clients that the user brought in. Sure, that may work in favor of newer users who could use the marketing, but from the viewpoint of a user, that business sense could seem overly spammy and unnecessary.
Marketing at a Price
It is Udemy’s cut-throat policies that have turned off many former or possible users. They appear to be aware of the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable does not market the courses for its own users, that responsibility is left entirely to them. In an extreme fashion, Udemy markets their consumer’s courses aggressively, but with a substantial price. That price is a huge chunk of control and earnings.
Udemy started with a 90% instructor revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course earnings may still look sensible to others, especially to those whose classes were previously created for other purposes and were merely shared more openly on Udemy, but that hurt a number of the instructors that were selling solely from the corporation’s site. On top of this, what have driven people over the edge are the limitations on pricing. In 2016, Udemy set a cap on its prices, and all classes on the system needed to be within the $20-$50 range. This is regardless of the uniqueness or skillfulness of a program, and it is natural for some to turn away and look for better outlets for their thoughts. If you combine both of these policies, and have a class priced at $20 and a 50% creator revenue, selling on Udemy becomes almost impossible as a dependable source of primary income.
So while it’s true that Udemy has a large audience which you may choose to tap into, the majority of the topics that they offer are really quite limited to mostly Technology and Personal Development. Consider that and their dog-eat-dog marketing strategies and absorption of your brand’s identity, I would say Teachable is the response to many of Udemy’s shortcomings. In the end, nothing is more satisfying than building your own following.
Teachable vs Thinkific
Pricing Teachable and Learnable Skill
If you’re searching for an LMS that’s comparable to Teachable’s cost, Thinkific is another terrific company that offers a lot for less. Both offer their first tier plans for free, and start charging for every higher tier thereafter. Many beginners choose Thinkific for its generous waiving of transaction fees on all of its plans; however a closer look at the fine print will show that it costs extra for certain options which are already included in Teachable’s monthly flat prices. But, those deviations are somewhat negligible, and with a range from $0-$499 per month, you can’t go wrong with either of these two.
But pricing is not all that they have in common. Both allow their users to create and sell personalized courses on their hosted platforms, without the hassle of handling the technical aspects like site maintenance, hosting, and security.
Newbies to the biz have a tendency to gravitate toward these firms for their easy-to-use interface which allows nearly all formats of content, including audio, video, PDFs, and other multimedia. Most of these can be uploaded into the site by a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and track the progress of their students.
Teachable and Learnable Skill
One of the advantages of Teachable over Thinkific is the former’s course builder: it allows bulk changes to classes, which can be an enormous time-saver, especially for the ones that have built quite a number on their system; also it allows multi-format content in one lecture. What’s more is it can be linked to cloud services, such as Dropbox and Google Drive, for faster uploads from your PC.
Concerning course delivery, Teachable has an iOS app that enables students to learn on their mobile devices, which is something that Thinkific does not have.
Sales and Marketing
After the content creation comes the selling and marketing of your classes. This is where Teachable wins by a landslide. Both give the liberty to sell one-time or recurring products, offer discounts and bundles, or affiliate programs, but Teachable has more choices. The real clincher is Teachable’s 1-step checkout process, which reduces customer fallout (which happens more during obsolete, 2-step procedures like Thinkific’s). It also includes a 1-click upsell upon checkout, increasing transactions per customer. Another major advantage is Teachable’s payment gateway that accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automatic payout to affiliates and authors (when applicable), focusing on tax forms and similar documentation. If you have users from the EU, it even goes as far as including EU VAT on top of course prices. That definitely gives you more value for your content. Click here to check out pricing for Teachable.
Teachable vs Podia Teachable and Learnable Skill
Among the online class platforms with the cheapest top tier is Podia. Though it doesn’t have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is provided at $79 (with Teachable at $399). This price gap could be a result of the vastly different things they each offer. On the one hand, Teachable is a fully customizable class creator and seller, and on the other, Podia chose to concentrate on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will immediately help you narrow down your choice to what’s best suited to your needs.
Podia’s streamlined classes lets users filter out other aspects that they may not need to dip into, like e-commerce. Its interface is simple, clean, and fairly great for novice instructors. Having said that, this is why it may not satisfy the needs of instructors who want to do more with their site. Since the variety is not much, more advanced users may find it lacking.
Course Creation and Control
Teachable beats Podia in design and personalization tools, with options for simple uploads of files, texts, and quizzes. The ones that dabble in code can also experiment with that within Teachable. Users can easily get the sleek look of a professional site by selecting from default themes that can be customized to liking. Teachable’s editor makes it effortless to create changes and push upsells, maximizing both user’s time and profitability.
Both have a trickle content attribute for those that would like to space the lessons offered to their students, and prevent cramming modules in one go. What’s unique to Teachable is innovative control over course compliance, like keeping tabs on students’ completion of lessons and quizzes. Additionally, it has built-in certificates that users can create and send to their clients at the conclusion of the lessons. Concerning integrations, Teachable has better autoresponders and analytics, both of which are extremely important to marketing and sales.
Recommendation Teachable and Learnable Skill
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has excellent creation and builder resources for designing a slick course site, gives you control over your advertising and sales, has attributes that cut time and effort on backend paperwork, and provides the best value for money. With more updates and user feedback, they’re guaranteed to be a reliable company for years to come.