The current trend of consumer behaviour moving into online media is fast becoming the new standard for many businesses. It’s not surprising that the same is true for non-traditional education via the multitude of online courses now available online. This has opened more avenues of learning beyond the classroom setting, and has enabled nearly anyone with an idea to talk about their knowledge.
Whether you wish to teach your hobbies, or something related to your experience, there are lots of online course platforms (OCP) or learning management systems (LMS) which may help you begin. Some OCPs will offer services from scratch, like creating your website, while others focus mainly on helping you achieve your target audience. The 1st step is finding which one can move your ideas seamlessly onto the screens of your prospective students.
With all these LMS to pick from, there is one firm that has stood out for its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the leading choice of creative entrpreneurs, and after pitting it against its competitors, it is clear why.
Teachable vs Udemy Teachable and WordPress
Udemy was among the pioneers of LMS, which explains how and why their audience remains among the biggest markets in the industry: they were there first. Udemy and Teachable are currently two of the most popular options in selling online courses, but they are very distinct in essence and progressiveness.
Teachable allows users to build their own course website and sell their brand, while Udemy is simply a marketplace for class creators that have existing courses. At the surface, this means that Teachable lets you use your custom domain while Udemy will have your customers return to Udemy.com. On another level, Teachable gives you tools to create and customize the entirety of your course, from content editing and building to sales, which aren’t in any way possible on Udemy. Among the more immediate consequences of this is that Teachable lets you communicate more directly with your clientele, by giving you access to pupil’s data and information; but as soon as you’re on Udemy’s platform, your students’ information is theirs exclusively for whatever other purpose it might serve them. And in accordance with that, Udemy seems to care most about selling courses, period; so it is not just your courses, but every other course on their listing. There have been testimonials that said this, when even competitor’s courses are promoted to clients that the instructor brought in. Sure, that may work in favor of newer users who might use the marketing, but from the point of view of a loyal user, that business sense could seem overly spammy and unnecessary.
Marketing at a Price
It is Udemy’s cut-throat policies that have turned off many former or possible users. They appear to know the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable does not market the courses for its own users, that responsibility is left entirely to them. In an extreme fashion, Udemy markets their consumer’s courses aggressively, but with a significant price. That price is a huge chunk of control and revenue.
Udemy began with a 90% creator revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course earnings may still look reasonable to others, especially to those whose classes were previously created for different purposes and were only shared more openly on Udemy, but that hurt many of the instructors who were selling solely in the corporation’s site. In addition to that, what have driven people over the edge are the limitations on pricing. In 2016, Udemy put a cap on its costs, and all classes on the system had to be within the $20-$50 range. This is regardless of the uniqueness or skillfulness of a course, and it’s natural for some to turn away and look for better outlets for their ideas. If you combine both of these policies, and have a class priced at $20 and a 50% creator revenue, selling on Udemy becomes nearly impossible as a dependable source of primary income.
So while it is true that Udemy has a massive audience that you may want to tap into, the majority of the topics that they offer are really very limited to mostly Technology and Personal Development. Consider that and their dog-eat-dog advertising strategies and absorption of your brand’s identity, I would say Teachable is the answer to many of Udemy’s shortcomings. In the long run, there is nothing more satisfying than building your own following.
Teachable vs Thinkific
Pricing Teachable and WordPress
If you’re looking for an LMS that is comparable to Teachable’s price, Thinkific is another terrific company that offers a great deal for less. Both provide their first tier programs at no cost, and start charging for every higher tier thereafter. Many beginners choose Thinkific for its generous waiving of transaction fees on all of its plans; however a closer look at the fine print will show that it costs extra for certain options that are already included in Teachable’s monthly flat rates. However, those deviations are somewhat negligible, and with a range from $0-$499 per month, you can’t go wrong with either of these.
But pricing is not all that they have in common. Both enable their users to create and sell personalized classes in their hosted platforms, without the hassle of handling the technical aspects like site maintenance, hosting, and security.
Newbies to the biz tend to gravitate toward these companies for their easy-to-use interface which allows nearly all formats of content, such as audio, video, PDFs, and other multimedia. Most of these can be uploaded to the site with a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and monitor the progress of their students.
Teachable and WordPress
Among the benefits of Teachable over Thinkific is the former’s course builder: it allows bulk changes to courses, which may be an enormous time-saver, especially for the ones that have built quite a few on their system; also it allows multi-format content in 1 lecture. What’s more is it can be linked to cloud services, like Dropbox and Google Drive, for faster uploads from your computer.
Concerning course delivery, Teachable has an iOS app that enables students to learn on their mobile devices, which is something which Thinkific does not have.
Sales and Marketing
After the content creation comes the selling and promotion of your classes. This is where Teachable wins by a landslide. Both give the liberty to sell one-time or recurring products, offer discounts and bundles, or add affiliate programs, but Teachable has more options. The real clincher is Teachable’s 1-step checkout process, which decreases customer fallout (which happens more during obsolete, 2-step processes like Thinkific’s). It also comes with a 1-click upsell upon checkout, raising transactions per customer. Another major advantage is Teachable’s payment gateway which accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automated payout to affiliates and authors (when applicable), taking care of tax forms and similar documentation. For those who have users from the EU, it even goes as far as including EU VAT on top of course rates. That definitely gives you more value for your content. Click here to check out pricing for Teachable.
Teachable vs Podia Teachable and WordPress
One of the online class platforms with the most affordable top tier is Podia. Though it doesn’t have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is provided at $79 (with Teachable at $399). This price gap can be a result of the vastly different things they each offer. On the one hand, Teachable is a fully customizable course creator and seller, and on the other, Podia decided to focus on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will immediately help you narrow down your choice to what is best suited to your needs.
Podia’s streamlined classes lets users filter out other aspects that they might not need to dip into, such as e-commerce. Its interface is easy, clean, and fairly good for novice instructors. That said, this is why it may not satisfy the needs of instructors who want to do more with their website. Since the variety is not much, more advanced users may find it lacking.
Course Creation and Control
Teachable defeats Podia in design and personalization tools, with options for easy uploads of files, texts, and quizzes. Those that dabble in code may also experiment with that within Teachable. Users can easily get the slick look of a professional site by selecting from default themes which can be customized to satisfaction. Teachable’s editor makes it easy to create changes and push upsells, maximizing both user’s time and profitability.
Both have a trickle content attribute for the ones that want to space the lessons provided to their students, and prevent cramming modules in one go. What is unique to Teachable is advanced control over course compliance, like keeping tabs on students’ completion of quizzes and lessons. It also has built-in certificates that users can make and send to their students at the end of the course. In terms of integrations, Teachable has improved autoresponders and analytics, both of which are extremely important to marketing and sales.
Recommendation Teachable and WordPress
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has excellent creation and builder tools for designing a slick course website, gives you control over your marketing and sales, has attributes that reduce time and effort on backend paperwork, and gives the best value for money. With more updates and user feedback, they’re guaranteed to be a trusted company for many years to come.