The current trend of consumer behaviour moving into online media is fast becoming the new standard for many industries. It’s no surprise that the same is true for unconventional education through the multitude of online courses now available online. This has opened more avenues of learning outside the classroom setting, and has enabled nearly anyone with an idea to share their knowledge.
Whether you wish to teach your hobbies, or something related to your experience, there are many online course platforms (OCP) or learning management systems (LMS) which can help you begin. Some OCPs will offer services from scratch, like creating your website, while others focus mainly on assisting you to achieve your target audience. The 1st step is discovering which one can transfer your ideas seamlessly onto the screens of your potential students.
With all these LMS to pick from, there is one company that has stood out because of its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the leading choice of creative entrpreneurs, and after pitting it against its competitors, it is clear why.
Teachable vs Udemy Teachable Careers
Udemy was one of the pioneers of LMS, which explains why and how their audience is still among the largest markets in the business: they were there first. Udemy and Teachable are now two of the most popular choices in selling online classes, but they’re very different in nature and progressiveness.
Teachable allows users to build their own course site and market their brand, while Udemy is simply a market for class creators that have existing classes. At the surface, this means that Teachable lets you use your custom domain while Udemy will have your customers keep coming back to Udemy.com. On another level, Teachable gives you tools to create and personalize the entirety of your site, from content building and editing to sales, which aren’t at all possible on Udemy. One of the more immediate consequences of this is that Teachable allows you to communicate more directly with your clientele, by giving you access to pupil’s data and information; but as soon as you’re on Udemy’s platform, your students’ information is theirs alone for whatever other purpose it might serve them. And in accordance with that, Udemy seems to care about selling courses, period; so it is not just your classes, but every other course on their listing. There have been testimonials that said this, when even competitor’s courses are promoted to students that the user brought in. Sure, that may work in favor of newer users who could need the advertising, but from the viewpoint of a loyal user, that business sense could seem overly spammy and unnecessary.
Marketing at a Price
It is Udemy’s cut-throat policies which have turned off many former or potential users. They appear to be aware of the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable does not promote the courses for its users, that responsibility is left entirely to them. In an extreme fashion, Udemy markets their consumer’s courses aggressively, but with a substantial price. That price is a huge chunk of control and earnings.
Udemy started with a 90% instructor revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course revenues may still seem reasonable to others, especially to those whose classes were previously created for other purposes and were only shared more publicly on Udemy, but that hurt many of the instructors who were selling solely from the company’s site. In addition to this, what have driven people over the edge are the restrictions on pricing. In 2016, Udemy set a cap on its costs, and all classes on the system had to be within the $20-$50 range. That is regardless of the uniqueness or skillfulness of a program, and it’s natural for some to turn away and look for better outlets for their ideas. If you combine these two policies, and have a course priced at $20 and a 50% creator revenue, selling on Udemy becomes nearly impossible as a reliable source of primary income.
So while it is true that Udemy has a large audience which you may want to tap into, the majority of the topics that they offer are actually very limited to largely Technology and Personal Development. Consider that and their dog-eat-dog advertising strategies and absorption of your brand’s identity, I’d say Teachable is the response to many of Udemy’s shortcomings. In the long run, there is nothing more satisfying than creating your own following.
Teachable vs Thinkific
Pricing Teachable Careers
If you’re looking for an LMS that’s comparable to Teachable’s cost, Thinkific is another great company that offers a lot for less. Both provide their first tier programs at no cost, and start charging for each higher tier thereafter. Many beginners choose Thinkific because of its generous waiving of transaction fees on any of its plans; but a closer look at the fine print will reveal that it charges extra for certain options which are already included in Teachable’s monthly flat rates. But, those deviations are somewhat negligible, and with a range from $0-$499 per month, you really can’t go wrong with either of these two.
But pricing isn’t all that they have in common. Both enable their users to create and sell personalized courses on their hosted platforms, without the hassle of handling the technical aspects like website maintenance, hosting, and security.
Newbies to the biz have a tendency to gravitate toward these firms for their easy-to-use interface which allows nearly all formats of content, such as video, audio, PDFs, and other multimedia. Most of these can be uploaded to the site by a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and monitor the progress of their students.
Among the benefits of Teachable over Thinkific is the former’s class builder: it allows bulk changes to courses, which can be an enormous time-saver, especially for those that have built quite a number on their system; and it allows multi-format content in 1 lecture. What’s more is it can be connected to cloud providers, such as Dropbox and Google Drive, for faster uploads from your PC.
Concerning course delivery, Teachable has an iOS application that permits pupils to learn on their mobile devices, which is something that Thinkific doesn’t have.
Sales and Marketing
Following the content production comes the selling and marketing of your classes. This is where Teachable wins by a landslide. Both give the freedom to sell one-time or recurring goods, offer discounts and bundles, or affiliate programs, but Teachable has more options. The real clincher is Teachable’s 1-step checkout procedure, which decreases customer fallout (which occurs more during outdated, 2-step procedures like Thinkific’s). Additionally, it includes a 1-click upsell upon checkout, increasing transactions per customer. Another significant benefit is Teachable’s payment gateway that accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automated payout to affiliates and writers (when applicable), focusing on tax forms and similar documentation. If you have users from the EU, it even goes as far as including EU VAT on top of course prices. That definitely gives you more value for your own content. Click here to check out pricing for Teachable.
Teachable vs Podia Teachable Careers
Among the online course platforms with the most affordable top tier is Podia. Though it does not have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is provided at $79 (with Teachable at $399). This price gap could be due to the vastly different things they each offer. On the one hand, Teachable is a fully customizable course creator and vendor, and on the other, Podia chose to concentrate on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will instantly help you narrow down your choice to what is best suited for you.
Podia’s streamlined classes lets users filter out other aspects that they may not have to dip into, such as e-commerce. Its interface is easy, clean, and fairly great for novice instructors. Having said that, this is also why it may not meet the needs of instructors who wish to do more with their site. Since the variety isn’t much, more advanced users may find it lacking.
Course Creation and Control
Teachable beats Podia in design and personalization tools, with options for simple uploads of files, texts, and quizzes. The ones that dabble in code may also explore that within Teachable. Users can easily get the slick look of a professional site by selecting from default themes which can be customized to liking. Teachable’s editor makes it effortless to create changes and push upsells, maximizing both user’s time and profitability.
Both have a drip content feature for the ones that want to space the lessons offered to their students, and avoid cramming modules in 1 go. What is unique to Teachable is advanced control over course compliance, like keeping tabs on students’ completion of lessons and quizzes. Additionally, it has built-in certificates that users can make and send to their students at the end of the course. In terms of integrations, Teachable has improved autoresponders and analytics, both of which are very important to marketing and sales.
Recommendation Teachable Careers
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has excellent creation and builder tools for designing a slick course site, gives you control over your marketing and sales, has attributes that cut time and effort on backend paperwork, and provides the best value for money. With more updates and user feedback, they are guaranteed to be a reliable choice for years to come.