The current trend of consumer behavior moving into online media is quickly becoming the new standard for many businesses. It’s not surprising that the exact same is true for non-traditional education through the multitude of online courses now available on the Internet. This has opened more avenues of learning outside the classroom setting, and has enabled nearly anyone with an idea to talk about their knowledge.
Whether you want to teach your hobbies, or something related to your experience, there are lots of online course platforms (OCP) or learning management systems (LMS) which can help you get started. Some OCPs will offer services from scratch, like creating your website, while others focus mainly on helping you achieve your target audience. The 1st step is finding which one can transfer your ideas seamlessly onto the screens of your potential students.
With all these LMS to pick from, there’s one company that has stood out because of its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the top choice of creative entrpreneurs, and after pitting it against its rivals, it’s clear why.
Teachable vs Udemy Teachable Crunchbase
Udemy was one of the pioneers of LMS, which explains how and why their audience is still among the largest markets in the business: they were there first. Udemy and Teachable are now two of the most popular choices in selling online classes, but they are very distinct in nature and progressiveness.
Teachable allows users to construct their own course website and sell their brand, while Udemy is merely a market for class creators that have existing courses. At the surface, this means that Teachable lets you use your custom domain while Udemy will have your clients keep coming back to Udemy.com. On another level, Teachable gives you tools to create and personalize the entirety of your course, from content editing and building to sales, which aren’t in any way possible on Udemy. One of the more immediate consequences of this is that Teachable allows you to communicate more directly with your clientele, by giving you access to student’s data and information; but as soon as you’re on Udemy’s platform, your students’ information is theirs alone for whatever other purpose it might serve them. And in accordance with this, Udemy seems to care about selling courses, period; therefore it’s not just your courses, but every other course on their list. There have been testimonials that mentioned this, when even competitor’s courses are promoted to clients that the instructor brought in. Sure, that may work in favor of newer users who might need the marketing, but from the point of view of a loyal user, that business sense could seem too self-serving and unnecessary.
Marketing at a Price
It’s Udemy’s cut-throat policies that have turned off many former or possible users. They seem to know the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable does not promote the courses for its users, that responsibility is left entirely to them. In an extreme fashion, Udemy markets their user’s courses aggressively, but with a substantial price. That price is a massive chunk of control and earnings.
Udemy started with a 90% creator revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course revenues may still look reasonable to others, particularly to those whose courses were previously created for other purposes and were merely shared more publicly on Udemy, but that hurt many of the instructors that were selling solely from the corporation’s site. On top of this, what have driven people over the edge are the limitations on pricing. In 2016, Udemy set a cap on its prices, and all classes on the system needed to be within the $20-$50 range. This is regardless of the uniqueness or skillfulness of a course, and it is natural for some to turn away and look for better outlets for their thoughts. If you combine these two policies, and have a class priced at $20 and a 50% instructor revenue, selling on Udemy becomes almost impossible as a dependable source of primary income.
So while it is true that Udemy has a large audience which you might choose to tap into, most of the topics that they offer are really quite limited to mostly Technology and Personal Development. Consider that and their dog-eat-dog marketing strategies and absorption of your brand’s identity, I’d say Teachable is the response to many of Udemy’s shortcomings. In the end, there is nothing more satisfying than creating your own following.
Teachable vs Thinkific
Pricing Teachable Crunchbase
If you’re looking for an LMS that is comparable to Teachable’s price, Thinkific is another terrific company that offers a lot for less. Both provide their first tier programs at no cost, and start charging for each higher tier thereafter. Many beginners choose Thinkific because of its generous waiving of transaction fees on any of its plans; however a closer look at the fine print will show that it costs extra for certain features which are already included in Teachable’s monthly flat prices. But, those deviations are somewhat negligible, and with a range from $0-$499 per month, you can’t go wrong with either of these.
But pricing is not all that they have in common. Both allow their users to create and sell personalized courses in their hosted platforms, without the bother of handling the technical aspects like website maintenance, hosting, and security.
Newbies to the biz tend to gravitate toward these firms for their easy-to-use interface that allows nearly all formats of content, such as video, audio, PDFs, and other multimedia. The majority of these can be uploaded to the courses with a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and track the progress of their pupils.
Among the advantages of Teachable over Thinkific is the former’s class builder: it allows bulk changes to classes, which can be an enormous time-saver, especially for those that have built quite a few on their system; and it allows multi-format content in one lecture. What’s more is it can be linked to cloud providers, such as Dropbox and Google Drive, for faster uploads from your devices.
Concerning course delivery, Teachable has an iOS app that permits pupils to learn on their mobile devices, which is something that Thinkific does not have.
Sales and Marketing
Following the content creation comes the selling and marketing of your classes. This is where Teachable wins by a landslide. Both give the freedom to sell one time or recurring products, offer discounts and packages, or affiliate programs, but Teachable has more options. The real clincher is Teachable’s 1-step checkout process, which decreases customer fallout (which happens more during outdated, 2-step processes like Thinkific’s). Additionally, it includes a 1-click upsell upon checkout, increasing transactions per customer. Another significant advantage is Teachable’s payment gateway that accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automated payout to affiliates and writers (when applicable), taking care of tax forms and similar documentation. If you have users from the EU, it even goes as far as including EU VAT on top of course prices. That definitely gives you more value to your own content. Click here to check out pricing for Teachable.
Teachable vs Podia Teachable Crunchbase
One of the online course platforms with the cheapest top tier is Podia. Though it doesn’t have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is offered at $79 (with Teachable at $399). This price gap can be due to the vastly different things they each offer. On the one hand, Teachable is a fully customizable class creator and seller, and on the other, Podia decided to concentrate on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will immediately help you narrow down your choice to what’s best suited to your needs.
Podia’s streamlined categories lets users filter out other aspects which they may not need to dip into, like e-commerce. Its interface is simple, clean, and fairly good for novice instructors. That said, this is also why it may not meet the needs of creators who want to do more with their site. Since the variety is not much, more advanced users may find it lacking.
Course Creation and Control
Teachable beats Podia in design and customization tools, with choices for easy uploads of files, texts, and quizzes. The ones that dabble in code can also experiment with that within Teachable. Users can easily get the slick look of a professional site by selecting from default themes which can be customized to satisfaction. Teachable’s editor makes it effortless to create changes and push upsells, maximizing both user’s time and profitability.
Both have a trickle content attribute for those that want to space the lessons provided to their clients, and prevent cramming modules in 1 go. What is unique to Teachable is advanced control over course compliance, like keeping tabs on students’ completion of lessons and quizzes. Additionally, it has built-in certificates that users can create and send to their clients at the end of the course. Concerning integrations, Teachable has improved autoresponders and analytics, both of which are extremely important to marketing and sales.
Recommendation Teachable Crunchbase
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has exceptional creation and builder resources for designing a slick course website, gives you control over your marketing and sales, has attributes that cut time and effort on backend paperwork, and gives the best value for money. With more updates and user feedback, they are certain to be a trusted company for many years to come.