The present trend of consumer behavior moving into online media is quickly becoming the new standard for many industries. It’s no surprise that the exact same is true for non-traditional education via the multitude of online courses now available on the Internet. This has opened more avenues of learning outside the classroom setting, and has enabled nearly anyone with an idea to share their knowledge.
Whether you wish to teach your hobbies, or something related to your expertise, there are lots of online course platforms (OCP) or learning management systems (LMS) that can help you get started. Some OCPs will offer services from scratch, like creating your website, while others focus mainly on helping you achieve your target audience. The 1st step is discovering which one can transfer your ideas seamlessly onto the screens of your potential students.
With so many LMS to pick from, there is one company that has stood out because of its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the leading choice of instructors, and after pitting it against its competitors, it’s clear why.
Teachable vs Udemy Teachable Customer Service
Udemy was among the leaders of LMS, which explains why and how their audience remains among the largest markets in the business: they were there first. Udemy and Teachable are now two of the most popular options in selling online classes, but they are very distinct in nature and progressiveness.
Teachable allows users to construct their own course site and sell their brand, while Udemy is merely a market for course creators that have existing courses. At the surface, this means that Teachable allows you to use your custom domain while Udemy will have your clients keep coming back to Udemy.com. On another level, Teachable gives you tools to create and customize the entirety of your course, from content building and editing to sales, which aren’t in any way possible on Udemy. One of the more immediate consequences of this is that Teachable allows you to communicate more directly with your clientele, by providing you with access to pupil’s data and information; but as soon as you’re on Udemy’s platform, your students’ information is theirs alone for whatever other purpose it may serve them. And in line with that, Udemy seems to care most about selling courses, period; therefore it’s not just your classes, but every other course on their listing. There have been testimonials that mentioned this, when even competitor’s courses have been promoted to students that the user brought in. Sure, that may work in favor of newer users who might use the marketing, but from the point of view of a loyal user, that business sense could seem too self-serving and unnecessary.
Marketing at a Price
It is Udemy’s cut-throat policies which have turned off several former or potential users. They seem to be aware of the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable does not promote the courses for its own users, that responsibility is left entirely to them. In an extreme fashion, Udemy markets their consumer’s courses aggressively, but with a substantial price. That price is a huge chunk of control and revenue.
Udemy started with a 90% instructor revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course revenues may still look reasonable to others, particularly to those whose classes were previously created for other purposes and were merely shared more openly on Udemy, but that hurt many of the instructors who were selling solely in the corporation’s site. On top of this, what have driven people over the edge are the limitations on pricing. In 2016, Udemy put a cap on its costs, and all classes on the system needed to be within the $20-$50 range. That is regardless of the uniqueness or skillfulness of a course, and it is natural for some to turn away and look for better outlets for their thoughts. If you combine both of these policies, and have a course priced at $20 and a 50% creator revenue, selling on Udemy becomes nearly impossible as a reliable source of primary income.
So while it is true that Udemy has a massive audience that you might want to tap into, the majority of the topics which they offer are really quite limited to mostly Technology and Personal Development. Consider that and their dog-eat-dog advertising strategies and absorption of your brand’s identity, I’d say Teachable is the response to many of Udemy’s shortcomings. In the end, nothing is more satisfying than building your own following.
Teachable vs Thinkific
Pricing Teachable Customer Service
If you’re searching for an LMS that’s comparable to Teachable’s price, Thinkific is another great company that offers a lot for less. Both offer their first tier programs for free, and start charging for every higher tier thereafter. Many beginners choose Thinkific for its generous waiving of transaction fees on all of its plans; however a closer look at the fine print will show that it charges extra for certain options which are already included in Teachable’s monthly flat rates. But, those deviations are somewhat negligible, and with a range from $0-$499 per month, you really can’t go wrong with either of these two.
But pricing is not all they have in common. Both enable their users to create and sell personalized courses in their hosted platforms, without the bother of handling the technical aspects like website maintenance, hosting, and security.
Newbies to the biz tend to gravitate toward these companies for their easy-to-use interface that allows nearly all formats of content, such as audio, video, PDFs, and other multimedia. The majority of these can be uploaded into the courses with a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and track the progress of their pupils.
Teachable Customer Service
One of the advantages of Teachable over Thinkific is the former’s course builder: it allows bulk changes to classes, which can be an enormous time-saver, especially for those that have built quite a number on their system; and it allows multi-format content in 1 lecture. What’s more is it can be linked to cloud services, such as Dropbox and Google Drive, for quicker uploads from your PC.
Concerning course delivery, Teachable has an iOS application that enables students to learn on their mobile devices, which is something which Thinkific does not have.
Sales and Marketing
Following the content production comes the selling and marketing of your classes. This is where Teachable wins by a landslide. Both give the freedom to sell one-time or recurring products, offer discounts and bundles, or affiliate programs, but Teachable has more options. The real clincher is Teachable’s 1-step checkout procedure, which decreases customer fallout (which occurs more during outdated, 2-step procedures like Thinkific’s). Additionally, it comes with a 1-click upsell upon checkout, increasing transactions per client. Another major advantage is Teachable’s payment gateway that accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automatic payout to affiliates and writers (when applicable), taking care of tax forms and similar documentation. For those who have users from the EU, it even goes as far as including EU VAT on top of course prices. That definitely gives you more value to your content. Click here to check out pricing for Teachable.
Teachable vs Podia Teachable Customer Service
One of the online course platforms with the most affordable top tier is Podia. Though it doesn’t have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is offered at $79 (with Teachable at $399). This price gap can be a result of the vastly different things they each offer. On the one hand, Teachable is a fully customizable course creator and vendor, and on the other, Podia chose to concentrate on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will immediately help you narrow down your choice to what’s best suited for you.
Podia’s compact classes lets users filter out other aspects that they might not have to dip into, such as e-commerce. Its interface is easy, clean, and pretty good for novice instructors. Having said that, this is also why it may not satisfy the needs of creators who want to do more with their website. Since the variety isn’t much, more advanced users may find it lacking.
Course Creation and Control
Teachable beats Podia in design and personalization tools, with options for simple uploads of files, texts, and quizzes. The ones that dabble in code may also experiment with that within Teachable. Users can easily get the sleek look of a professional website by choosing from default themes which can be customized to liking. Teachable’s editor makes it effortless to create changes and push upsells, maximizing both user’s time and profitability.
Both have a trickle content attribute for the ones that would like to space the lessons offered to their clients, and avoid cramming modules in 1 go. What’s unique to Teachable is innovative control over course compliance, like keeping tabs on students’ completion of quizzes and lessons. It also has built-in certification that users can make and send to their clients at the conclusion of the lessons. In terms of integrations, Teachable has improved autoresponders and analytics, both of which are extremely important to marketing and sales.
Recommendation Teachable Customer Service
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has exceptional creation and builder tools for designing a slick course site, gives you control over your advertising and sales, has features that reduce time and effort on backend paperwork, and provides the best value for money. With more upgrades and user feedback, they’re guaranteed to be a reliable company for years to come.