The current trend of consumer behaviour moving into online media is quickly becoming the new normal for many businesses. It’s not surprising that the exact same is true for non-traditional education via the multitude of online courses now available on the Internet. It has opened more avenues of learning outside the classroom setting, and has empowered nearly anyone with an idea to talk about their knowledge.
Whether you want to teach your hobbies, or something associated with your experience, there are lots of online course platforms (OCP) or learning management systems (LMS) that can help you begin. Some OCPs will offer services from scratch, like creating your site, while others focus mainly on assisting you to reach your target audience. The 1st step is discovering which one can transfer your ideas seamlessly onto the screens of your prospective students.
With all these LMS to choose from, there’s one company that has stood out because of its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the top choice of creative entrpreneurs, and after pitting it against its competitors, it’s clear why.
Teachable vs Udemy Teachable Drip Content
Udemy was among the pioneers of LMS, which explains how and why their audience remains among the biggest markets in the industry: they were there . Udemy and Teachable are now two of the most popular choices in selling online courses, but they are extremely distinct in nature and progressiveness.
Teachable allows users to construct their own course website and sell their brand, while Udemy is simply a market for class creators that have existing courses. At the very surface, this means that Teachable lets you use your custom domain while Udemy will have your clients keep coming back to Udemy.com. On another level, Teachable gives you tools to create and customize the entirety of your site, from content building and editing to sales, which are not at all possible on Udemy. One of the more immediate consequences of this is that Teachable allows you to communicate more directly with your clientele, by giving you access to pupil’s data and information; but once you’re on Udemy’s platform, your students’ data is theirs alone for whatever other purpose it may serve them. And in accordance with this, Udemy seems to care about selling classes, period; therefore it is not only your courses, but every other course on their list. There have been testimonials that said this, when even competitor’s classes are promoted to clients that the instructor brought in. Sure, that may work in favor of newer users who could need the advertising, but from the point of view of a user, that business sense could seem overly spammy and unnecessary.
Marketing at a Price
It’s Udemy’s cut-throat policies which have turned off several former or possible users. They appear to know the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable does not market the courses for its own users, that responsibility is left entirely to them. In an extreme fashion, Udemy markets their user’s courses aggressively, but with a substantial price. That price is a massive chunk of control and revenue.
Udemy started with a 90% creator revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course revenues may still seem reasonable to others, particularly to those whose classes were previously created for different purposes and were merely shared more publicly on Udemy, but that hurt many of the instructors that were selling solely in the company’s site. On top of this, what have driven people over the edge are the limitations on pricing. In 2016, Udemy set a cap on its prices, and all classes on the system had to be within the $20-$50 range. That is regardless of the uniqueness or skillfulness of a program, and it is natural for some to turn away and look for better outlets for their thoughts. If you combine both of these policies, and have a course priced at $20 and a 50% instructor revenue, selling on Udemy becomes almost impossible as a dependable source of primary income.
So while it is true that Udemy has a massive audience that you might want to tap into, the majority of the topics that they offer are actually very limited to largely Technology and Personal Development. Consider their dog-eat-dog marketing strategies and absorption of your brand’s identity, I’d say Teachable is the response to many of Udemy’s shortcomings. In the end, nothing is more satisfying than creating your own following.
Teachable vs Thinkific
Pricing Teachable Drip Content
If you’re looking for an LMS that is comparable to Teachable’s price, Thinkific is another terrific company that offers a great deal for less. Both offer their first tier plans at no cost, and start charging for every higher tier thereafter. Many beginners choose Thinkific for its generous waiving of transaction fees on all of its plans; however a closer look at the fine print will show that it costs extra for certain features which are already included in Teachable’s monthly flat prices. But, those deviations are somewhat negligible, and with a range from $0-$499 per month, you really can’t go wrong with either of these two.
But pricing is not all they have in common. Both allow their users to create and sell personalized classes on their hosted platforms, without the bother of handling the technical aspects like website maintenance, hosting, and security.
Newbies to the biz have a tendency to gravitate toward these firms for their easy-to-use interface which allows nearly all formats of content, such as audio, video, PDFs, and other multimedia. The majority of these can be uploaded to the site with a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and track the progress of their students.
Teachable Drip Content
One of the benefits of Teachable over Thinkific is the former’s course builder: it allows bulk changes to courses, which can be an enormous time-saver, especially for the ones that have built quite a few on their system; and it allows multi-format content in 1 lecture. What’s more is it can be linked to cloud providers, such as Dropbox and Google Drive, for faster uploads from your devices.
Concerning course delivery, Teachable has an iOS app that enables pupils to learn on their mobile devices, which is something that Thinkific doesn’t have.
Sales and Marketing
Following the content production comes the selling and promotion of your classes. This is where Teachable wins by a landslide. Both give the freedom to sell one time or recurring products, offer discounts and packages, or affiliate programs, but Teachable has more options. The real clincher is Teachable’s 1-step checkout process, which decreases customer fallout (which occurs more during obsolete, 2-step procedures like Thinkific’s). Additionally, it comes with a 1-click upsell upon checkout, increasing transactions per client. Another major benefit is Teachable’s payment gateway that accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automatic payout to affiliates and authors (when applicable), taking care of tax forms and similar documentation. If you have users from the EU, it even goes as far as including EU VAT on top of course rates. That definitely gives you more value for your own content. Click here to check out pricing for Teachable.
Teachable vs Podia Teachable Drip Content
One of the online class platforms with the cheapest top tier is Podia. Though it doesn’t have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is offered at $79 (with Teachable at $399). This price gap can be due to the vastly different things they each offer. On the one hand, Teachable is a fully customizable course creator and vendor, and on the other, Podia decided to concentrate on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will instantly help you narrow down your choice to what is best suited to your needs.
Podia’s compact classes lets users filter out other aspects which they might not need to dip into, like e-commerce. Its interface is simple, clean, and fairly great for novice instructors. Having said that, this is also why it may not meet the needs of instructors who want to do more with their website. Since the variety is not much, more advanced users may find it lacking.
Course Creation and Control
Teachable beats Podia in design and customization tools, with choices for easy uploads of files, texts, and quizzes. The ones that dabble in code can also experiment with that within Teachable. Users can easily get the sleek look of a professional site by selecting from default themes that can be customized to satisfaction. Teachable’s editor makes it effortless to create changes and push upsells, maximizing both user’s time and profitability.
Both have a drip content feature for those that would like to space the lessons offered to their students, and prevent cramming modules in one go. What’s unique to Teachable is innovative control over course compliance, like keeping tabs on students’ completion of quizzes and lessons. Additionally, it has built-in certificates that users can make and send to their students at the end of the course. In terms of integrations, Teachable has better autoresponders and analytics, both of which are very important to sales and marketing.
Recommendation Teachable Drip Content
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has exceptional creation and builder resources for designing a slick course site, gives you control over your marketing and sales, has features that cut time and effort on backend paperwork, and gives the best value for money. With more updates and user feedback, they are guaranteed to be a reliable company for years to come.