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The present trend of consumer behaviour moving into online media is fast becoming the new standard for many industries. It’s not surprising that the same is true for unconventional education via the multitude of online courses now available online. It has opened more avenues of learning beyond the classroom setting, and has empowered nearly anyone with an idea to share their knowledge.

Whether you want to teach your hobbies, or something related to your experience, there are many online course platforms (OCP) or learning management systems (LMS) which may help you begin. Some OCPs will offer services from scratch, like creating your site, while others focus mainly on helping you achieve your target audience. The 1st step is discovering which one can move your ideas seamlessly onto the screens of your prospective students.

With so many LMS to choose from, there’s one company that has stood out for its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the top choice of creative entrpreneurs, and after pitting it against its rivals, it is clear why.

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Teachable vs Udemy Teachable Facebook Pixel

Udemy was one of the pioneers of LMS, which explains why and how their audience is still among the biggest markets in the industry: they were there first. Udemy and Teachable are currently two of the most popular choices in selling online classes, but they are very different in nature and progressiveness.

Differences

Teachable allows users to build their own course site and market their brand, while Udemy is merely a market for course creators that have existing courses. At the very surface, this means that Teachable lets you use your custom domain while Udemy will have your clients keep coming back to Udemy.com. On another level, Teachable gives you tools to create and customize the entirety of your course, from content editing and building to sales, which aren’t in any way possible on Udemy. One of the more immediate consequences of this is that Teachable allows you to communicate more directly with your clientele, by providing you with access to student’s data and information; but as soon as you’re on Udemy’s platform, your students’ information is theirs exclusively for whatever other purpose it may serve them. And in line with this, Udemy seems to care about selling classes, period; therefore it’s not only your classes, but every other class in their list. There have been testimonials that mentioned this, when even competitor’s courses are promoted to clients that the user brought in. Sure, that may work in favor of newer users who might use the marketing, but from the point of view of a loyal user, that business sense could seem too self-serving and unnecessary.

Marketing at a Price

It’s Udemy’s cut-throat policies that have turned off many former or potential users. They appear to be aware of the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable doesn’t promote the courses for its own users, that responsibility is left entirely to them. In an extreme fashion, Udemy markets their user’s courses aggressively, but with a significant price. That price is a huge chunk of control and earnings.

Udemy started with a 90% creator revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course revenues may still look reasonable to others, especially to those whose classes were previously created for other purposes and were merely shared more publicly on Udemy, but that hurt a number of the instructors that were selling solely from the corporation’s site. In addition to that, what have driven people over the edge are the limitations on pricing. In 2016, Udemy put a cap on its costs, and all classes on the system needed to be within the $20-$50 range. That is regardless of the uniqueness or skillfulness of a program, and it’s natural for some to turn away and look for better outlets for their ideas. If you combine these two policies, and have a class priced at $20 and a 50% instructor revenue, selling on Udemy becomes nearly impossible as a dependable source of primary income.

So while it’s true that Udemy has a large audience which you might want to tap into, the majority of the topics that they offer are actually very limited to largely Technology and Personal Development. Consider that and their dog-eat-dog advertising strategies and absorption of your brand’s identity, I would say Teachable is the response to many of Udemy’s shortcomings. In the long run, nothing is more satisfying than building your own following.

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Teachable vs Thinkific

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If you’re looking for an LMS that’s comparable to Teachable’s cost, Thinkific is another great company that offers a lot for less. Both provide their first tier plans at no cost, and start charging for every higher tier thereafter. Many beginners choose Thinkific because of its generous waiving of transaction fees on all of its plans; however a closer look at the fine print will reveal that it costs extra for certain features which are already included in Teachable’s monthly flat rates. However, those deviations are somewhat negligible, and with a range from $0-$499 per month, you really can’t go wrong with either of these two.

Beginner-Friendly

But pricing is not all they have in common. Both allow their users to create and sell personalized classes in their hosted platforms, without the bother of handling the technical aspects like site maintenance, hosting, and security.

Newbies to the biz have a tendency to gravitate toward these firms for their easy-to-use interface which allows nearly all formats of content, including video, audio, PDFs, and other multimedia. Most of these can be uploaded into the site with a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and monitor the progress of their students.

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Convenience

Among the advantages of Teachable over Thinkific is the former’s course builder: it allows bulk changes to classes, which can be a huge time-saver, especially for those that have built quite a few on their system; also it allows multi-format content in 1 lecture. What’s more is it can be connected to cloud services, such as Dropbox and Google Drive, for quicker uploads from your PC.

In terms of course delivery, Teachable has an iOS application that enables pupils to learn on their mobile devices, which is something that Thinkific doesn’t have.

Sales and Marketing

Following the content production comes the selling and marketing of your courses. This is where Teachable wins by a landslide. Both give the liberty to sell one time or recurring goods, offer discounts and packages, or add affiliate programs, but Teachable has more options. The real clincher is Teachable’s 1-step checkout process, which decreases customer fallout (which happens more during obsolete, 2-step procedures like Thinkific’s). Additionally, it comes with a 1-click upsell upon checkout, raising transactions per client. Another major advantage is Teachable’s payment gateway that accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automated payout to affiliates and writers (when applicable), taking care of tax forms and similar documentation. If you have users from the EU, it even goes as far as including EU VAT on top of course prices. That definitely gives you more value to your own content. Click here to check out pricing for Teachable.

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Teachable vs Podia Teachable Facebook Pixel

One of the online class platforms with the most affordable top tier is Podia. Though it doesn’t have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is offered at $79 (with Teachable at $399). This price gap could be due to the vastly different things they each offer. On the one hand, Teachable is a fully customizable course creator and seller, and on the other, Podia decided to concentrate on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will instantly help you narrow down your choice to what’s best suited for you.

Podia’s streamlined classes lets users filter out other aspects which they might not need to dip into, such as e-commerce. Its interface is simple, clean, and fairly good for novice instructors. That said, this is also why it may not satisfy the needs of instructors who wish to do more with their site. Since the variety isn’t much, more advanced users may find it lacking.

Course Creation and Control

Teachable defeats Podia in design and personalization tools, with options for easy uploads of files, texts, and quizzes. Those that dabble in code may also experiment with that within Teachable. Users can easily get the slick look of a professional site by selecting from default themes which can be customized to liking. Teachable’s editor makes it effortless to create changes and push upsells, maximizing both user’s time and profitability.

Both have a drip content feature for those that would like to space the lessons offered to their clients, and avoid cramming modules in one go. What is unique to Teachable is innovative control over course compliance, such as keeping tabs on students’ completion of quizzes and lessons. It also has built-in certification that users can make and send to their clients at the end of the lessons. Concerning integrations, Teachable has better autoresponders and analytics, both of which are very important to sales and marketing.

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To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has excellent creation and builder tools for designing a sleek course site, gives you control over your marketing and sales, has features that reduce time and effort on backend paperwork, and provides the best value for money. With more updates and user feedback, they’re certain to be a reliable choice for many years to come.

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