The current trend of consumer behaviour moving into online media is fast becoming the new normal for many industries. It’s no surprise that the exact same is true for non-traditional education via the multitude of online courses now available on the Internet. It has opened more avenues of learning outside the classroom setting, and has empowered nearly anyone with an idea to talk about their knowledge.
Whether you want to teach your hobbies, or something associated with your experience, there are lots of online course platforms (OCP) or learning management systems (LMS) which can help you begin. Some OCPs will offer services from scratch, like creating your site, while others focus mainly on helping you achieve your target audience. The 1st step is discovering which one can transfer your ideas seamlessly onto the screens of your potential students.
With so many LMS to pick from, there is one company that has stood out because of its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the leading choice of instructors, and after pitting it against its competitors, it’s clear why.
Teachable vs Udemy Teachable Free vs Paid Courses
Udemy was among the pioneers of LMS, which explains why and how their audience remains among the biggest markets in the industry: they were there . Udemy and Teachable are now two of the most popular choices in selling online classes, but they’re very distinct in essence and progressiveness.
Teachable allows users to build their own course website and sell their brand, while Udemy is merely a market for course creators that have existing courses. At the surface, this means that Teachable allows you to use your custom domain while Udemy will have your clients return to Udemy.com. On another level, Teachable gives you tools to create and personalize the entirety of your site, from content editing and building to sales, which aren’t at all possible on Udemy. Among the more immediate consequences of this is that Teachable lets you communicate more directly with your clientele, by giving you access to pupil’s data and information; but once you’re on Udemy’s platform, your students’ information is theirs alone for whatever other purpose it might serve them. And in line with that, Udemy seems to care most about selling classes, period; so it is not just your courses, but every other course on their list. There have been testimonials that mentioned this, when even competitor’s courses have been promoted to clients that the instructor brought in. Sure, that may work in favor of newer users who might use the marketing, but from the point of view of a loyal user, that business sense could seem overly spammy and unnecessary.
Marketing at a Price
It is Udemy’s cut-throat policies which have turned off several former or possible users. They appear to be aware of the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable does not promote the courses for its own users, that responsibility is left entirely to them. In an extreme manner, Udemy markets their consumer’s courses aggressively, but with a substantial price. That price is a huge chunk of control and earnings.
Udemy began with a 90% creator revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course earnings may still look reasonable to others, especially to those whose classes were previously created for other purposes and were merely shared more openly on Udemy, but that hurt many of the instructors who were selling solely from the company’s site. On top of that, what have driven people over the edge are the restrictions on pricing. In 2016, Udemy set a cap on its costs, and all classes on the system needed to be within the $20-$50 range. This is regardless of the uniqueness or skillfulness of a course, and it’s natural for some to turn away and look for better outlets for their ideas. If you combine these two policies, and have a course priced at $20 and a 50% creator revenue, selling on Udemy becomes almost impossible as a dependable source of primary income.
So while it is true that Udemy has a massive audience which you might choose to tap into, most of the topics which they offer are actually quite limited to mostly Technology and Personal Development. Consider their dog-eat-dog marketing strategies and absorption of your brand’s identity, I’d say Teachable is the answer to many of Udemy’s shortcomings. In the long run, there is nothing more satisfying than creating your own following.
Teachable vs Thinkific
Pricing Teachable Free vs Paid Courses
If you’re searching for an LMS that’s comparable to Teachable’s price, Thinkific is another terrific company that offers a lot for less. Both provide their first tier programs for free, and start charging for each higher tier thereafter. Many beginners choose Thinkific because of its generous waiving of transaction fees on any of its plans; however a closer look at the fine print will reveal that it costs extra for certain features which are already included in Teachable’s monthly flat rates. But, those deviations are somewhat negligible, and with a range from $0-$499 per month, you can’t go wrong with either of these.
But pricing is not all they have in common. Both enable their users to create and sell personalized courses in their hosted platforms, without the hassle of handling the technical aspects like site maintenance, hosting, and security.
Newbies to the biz tend to gravitate toward these companies for their easy-to-use interface that allows nearly all formats of content, including audio, video, PDFs, and other multimedia. The majority of these can be uploaded to the site with a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and track the progress of their students.
Teachable Free vs Paid Courses
Among the benefits of Teachable over Thinkific is the former’s course builder: it allows bulk changes to classes, which may be an enormous time-saver, especially for those that have built quite a number on their system; and it allows multi-format content in 1 lecture. What’s more is it can be linked to cloud services, like Dropbox and Google Drive, for quicker uploads from your PC.
In terms of course delivery, Teachable has an iOS application that permits pupils to learn on their mobile devices, which is something that Thinkific does not have.
Sales and Marketing
After the content creation comes the selling and marketing of your classes. This is where Teachable wins by a landslide. Both give the liberty to sell one-time or recurring goods, offer discounts and packages, or add affiliate programs, but Teachable has more choices. The real clincher is Teachable’s 1-step checkout procedure, which decreases customer fallout (which happens more during outdated, 2-step procedures like Thinkific’s). It also comes with a 1-click upsell upon checkout, raising transactions per customer. Another major benefit is Teachable’s payment gateway which accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automated payout to affiliates and authors (when applicable), taking care of tax forms and similar documentation. If you have users from the EU, it even goes as far as including EU VAT on top of course prices. That definitely gives you more value for your content. Click here to check out pricing for Teachable.
Teachable vs Podia Teachable Free vs Paid Courses
Among the online class platforms with the most affordable top tier is Podia. Though it does not have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is offered at $79 (with Teachable at $399). This price gap could be a result of the vastly different things they each offer. On the one hand, Teachable is a fully customizable course creator and vendor, and on the other, Podia decided to focus on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will immediately help you narrow down your choice to what is best suited to your needs.
Podia’s streamlined classes lets users filter out other aspects which they might not have to dip into, such as e-commerce. Its interface is easy, clean, and fairly good for novice instructors. That said, this is also why it may not meet the needs of creators who wish to do more with their website. Since the variety isn’t much, more advanced users may find it lacking.
Course Creation and Control
Teachable defeats Podia in design and customization tools, with options for simple uploads of files, texts, and quizzes. Those that dabble in code may also experiment with that within Teachable. Users can easily get the sleek look of a professional site by choosing from default themes which can be customized to satisfaction. Teachable’s editor makes it effortless to create changes and push upsells, maximizing both user’s time and profitability.
Both have a trickle content attribute for those that want to space the lessons provided to their clients, and prevent cramming modules in one go. What is unique to Teachable is advanced control over course compliance, like keeping tabs on students’ completion of quizzes and lessons. It also has built-in certificates that users can create and send to their students at the end of the course. In terms of integrations, Teachable has better autoresponders and analytics, both of which are very important to sales and marketing.
Recommendation Teachable Free vs Paid Courses
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has excellent creation and builder resources for designing a slick course site, gives you control over your advertising and sales, has features that reduce time and effort on backend paperwork, and gives the best value for money. With more updates and user feedback, they are guaranteed to be a trusted choice for years to come.