The present trend of consumer behaviour moving into online media is quickly becoming the new normal for many businesses. It’s not surprising that the same is true for non-traditional education through the multitude of online courses now available online. This has opened more avenues of learning beyond the classroom setting, and has enabled nearly anyone with an idea to share their knowledge.
Whether you wish to teach your hobbies, or something related to your experience, there are lots of online course platforms (OCP) or learning management systems (LMS) which can help you begin. Some OCPs will offer services from scratch, like creating your site, while others focus mainly on assisting you to reach your target audience. The 1st step is discovering which one can transfer your ideas seamlessly onto the screens of your potential students.
With so many LMS to choose from, there is one firm that has stood out because of its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the leading choice of creative entrpreneurs, and after pitting it against its competitors, it’s clear why.
Teachable vs Udemy Teachable Glassdoor
Udemy was among the pioneers of LMS, which explains why and how their audience remains among the largest markets in the industry: they were there . Udemy and Teachable are now two of the most popular choices in selling online classes, but they’re extremely distinct in nature and progressiveness.
Teachable allows users to construct their own course website and market their brand, while Udemy is merely a market for course creators that have existing classes. At the surface, this means that Teachable allows you to use your custom domain while Udemy will have your customers return to Udemy.com. On another level, Teachable gives you tools to create and personalize the entirety of your site, from content editing and building to sales, which aren’t in any way possible on Udemy. One of the more immediate consequences of this is that Teachable allows you to communicate more directly with your clientele, by providing you with access to student’s data and information; but once you’re on Udemy’s platform, your students’ information is theirs alone for whatever other purpose it might serve them. And in accordance with this, Udemy seems to care most about selling classes, period; so it’s not only your courses, but every other course in their list. There have been testimonials that mentioned this, when even competitor’s classes are promoted to clients that the user brought in. Sure, that may work in favor of newer users who might use the marketing, but from the viewpoint of a loyal user, that business sense could seem overly spammy and unnecessary.
Marketing at a Price
It is Udemy’s cut-throat policies which have turned off many former or possible users. They seem to be aware of the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable does not market the courses for its own users, that responsibility is left entirely to them. In an extreme manner, Udemy markets their user’s courses aggressively, but with a substantial price. That price is a massive chunk of control and revenue.
Udemy began with a 90% creator revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course earnings may still seem reasonable to others, especially to those whose courses were previously created for different purposes and were only shared more openly on Udemy, but that hurt many of the instructors who were selling solely in the company’s site. On top of that, what have driven people over the edge are the restrictions on pricing. In 2016, Udemy put a cap on its costs, and all courses on the system had to be within the $20-$50 range. This is regardless of the uniqueness or skillfulness of a program, and it’s natural for some to turn away and look for better outlets for their ideas. If you combine both of these policies, and have a course priced at $20 and a 50% creator revenue, selling on Udemy becomes almost impossible as a reliable source of primary income.
So while it’s true that Udemy has a massive audience that you might want to tap into, most of the topics that they offer are actually very limited to largely Technology and Personal Development. Consider that and their dog-eat-dog advertising strategies and absorption of your brand’s identity, I’d say Teachable is the answer to many of Udemy’s shortcomings. In the long run, nothing is more satisfying than creating your own following.
Teachable vs Thinkific
Pricing Teachable Glassdoor
If you’re looking for an LMS that’s comparable to Teachable’s cost, Thinkific is another terrific company that offers a great deal for less. Both offer their first tier programs for free, and start charging for each higher tier thereafter. Many beginners choose Thinkific for its generous waiving of transaction fees on any of its plans; but a closer look at the fine print will show that it charges extra for certain features that are already included in Teachable’s monthly flat prices. However, those deviations are somewhat negligible, and with a range from $0-$499 per month, you really can’t go wrong with either of these.
But pricing is not all they have in common. Both enable their users to create and sell personalized classes on their hosted platforms, without the bother of handling the technical aspects like site maintenance, hosting, and security.
Newbies to the biz have a tendency to gravitate toward these firms for their easy-to-use interface which allows nearly all formats of content, including video, audio, PDFs, and other multimedia. Most of these can be uploaded into the site with a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and track the progress of their pupils.
One of the advantages of Teachable over Thinkific is the former’s course builder: it allows bulk changes to courses, which may be a huge time-saver, especially for the ones that have built quite a few on their system; also it allows multi-format content in 1 lecture. What’s more is it can be linked to cloud services, like Dropbox and Google Drive, for quicker uploads from your PC.
In terms of course delivery, Teachable has an iOS app that permits students to learn on their mobile devices, which is something which Thinkific doesn’t have.
Sales and Marketing
Following the content production comes the selling and promotion of your classes. This is where Teachable wins by a landslide. Both give the liberty to sell one time or recurring goods, offer discounts and bundles, or affiliate programs, but Teachable has more options. The real clincher is Teachable’s 1-step checkout procedure, which reduces customer fallout (which occurs more during outdated, 2-step processes like Thinkific’s). Additionally, it includes a 1-click upsell upon checkout, increasing transactions per customer. Another major benefit is Teachable’s payment gateway that accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automatic payout to affiliates and writers (when applicable), focusing on tax forms and similar documentation. For those who have users from the EU, it even goes as far as including EU VAT on top of course rates. That definitely gives you more value for your content. Click here to check out pricing for Teachable.
Teachable vs Podia Teachable Glassdoor
One of the online class platforms with the cheapest top tier is Podia. Though it does not have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is offered at $79 (with Teachable at $399). This price gap can be a result of the vastly different things they each offer. On the one hand, Teachable is a fully customizable course creator and vendor, and on the other, Podia decided to concentrate on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will immediately help you narrow down your choice to what’s best suited to your needs.
Podia’s compact categories lets users filter out other aspects which they might not have to dip into, such as e-commerce. Its interface is simple, clean, and fairly great for novice instructors. Having said that, this is also why it may not satisfy the needs of instructors who want to do more with their site. Since the variety is not much, more advanced users may find it lacking.
Course Creation and Control
Teachable defeats Podia in design and personalization tools, with choices for simple uploads of files, texts, and quizzes. The ones that dabble in code may also experiment with that within Teachable. Users can easily get the slick look of a professional website by selecting from default themes which can be customized to satisfaction. Teachable’s editor makes it effortless to create changes and push upsells, maximizing both user’s time and profitability.
Both have a trickle content attribute for those that want to space the lessons provided to their students, and prevent cramming modules in one go. What is unique to Teachable is advanced control over course compliance, like keeping tabs on students’ completion of quizzes and lessons. It also has built-in certificates that users can make and send to their students at the conclusion of the course. In terms of integrations, Teachable has better autoresponders and analytics, both of which are extremely important to marketing and sales.
Recommendation Teachable Glassdoor
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has exceptional creation and builder resources for designing a sleek course website, gives you control over your advertising and sales, has attributes that reduce time and effort on backend paperwork, and gives the best value for money. With more upgrades and user feedback, they’re certain to be a trusted choice for years to come.