The current trend of consumer behavior moving into online media is quickly becoming the new standard for many businesses. It’s no surprise that the same is true for non-traditional education through the multitude of online courses now available online. This has opened more avenues of learning beyond the classroom setting, and has enabled nearly anyone with an idea to talk about their knowledge.
Whether you wish to teach your hobbies, or something associated with your expertise, there are many online course platforms (OCP) or learning management systems (LMS) which can help you get started. Some OCPs will offer services from scratch, like creating your website, while others focus mainly on assisting you to reach your target audience. The 1st step is finding which one can move your ideas seamlessly onto the screens of your potential students.
With all these LMS to pick from, there is one company that has stood out because of its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the top choice of creative entrpreneurs, and after pitting it against its competitors, it’s clear why.
Teachable vs Udemy Teachable Homepage vs Sales Page
Udemy was among the leaders of LMS, which explains why and how their audience is still among the largest markets in the industry: they were there first. Udemy and Teachable are currently two of the most popular options in selling online courses, but they are very distinct in nature and progressiveness.
Teachable allows users to build their own course website and sell their brand, while Udemy is merely a market for course creators that have existing courses. At the surface, this means that Teachable lets you use your custom domain while Udemy will have your customers keep coming back to Udemy.com. On another level, Teachable gives you tools to create and customize the entirety of your site, from content editing and building to sales, which are not in any way possible on Udemy. Among the more immediate consequences of this is that Teachable lets you communicate more directly with your clientele, by providing you with access to student’s data and information; but once you’re on Udemy’s platform, your students’ data is theirs exclusively for whatever other purpose it might serve them. And in accordance with this, Udemy seems to care most about selling classes, period; therefore it’s not just your courses, but every other course on their list. There have been testimonials that said this, when even competitor’s courses are promoted to students that the user brought in. Sure, that may work in favor of newer users who might use the advertising, but from the viewpoint of a user, that business sense could seem too self-serving and unnecessary.
Marketing at a Price
It’s Udemy’s cut-throat policies that have turned off many former or potential users. They seem to know the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable doesn’t market the courses for its own users, that responsibility is left entirely to them. In an extreme fashion, Udemy markets their user’s courses aggressively, but with a significant price. That price is a massive chunk of control and revenue.
Udemy started with a 90% creator revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course revenues may still seem sensible to others, particularly to those whose classes were previously created for other purposes and were only shared more publicly on Udemy, but that hurt a number of the instructors that were selling solely from the company’s site. On top of that, what have driven people over the edge are the restrictions on pricing. In 2016, Udemy put a cap on its prices, and all classes on the system had to be within the $20-$50 range. That is regardless of the uniqueness or skillfulness of a program, and it is natural for some to turn away and look for better outlets for their ideas. If you combine these two policies, and have a class priced at $20 and a 50% creator revenue, selling on Udemy becomes nearly impossible as a reliable source of primary income.
So while it’s true that Udemy has a large audience which you might want to tap into, the majority of the topics which they offer are actually quite limited to largely Technology and Personal Development. Consider that and their dog-eat-dog advertising strategies and absorption of your brand’s identity, I’d say Teachable is the answer to many of Udemy’s shortcomings. In the end, nothing is more satisfying than creating your own following.
Teachable vs Thinkific
Pricing Teachable Homepage vs Sales Page
If you’re looking for an LMS that is comparable to Teachable’s price, Thinkific is another terrific company that offers a lot for less. Both provide their first tier programs at no cost, and start charging for every higher tier thereafter. Many beginners choose Thinkific because of its generous waiving of transaction fees on all of its plans; however a closer look at the fine print will reveal that it costs extra for certain options which are already included in Teachable’s monthly flat prices. However, those deviations are somewhat negligible, and with a range from $0-$499 per month, you really can’t go wrong with either of these.
But pricing isn’t all that they have in common. Both allow their users to create and sell personalized classes in their hosted platforms, without the hassle of handling the technical aspects like site maintenance, hosting, and security.
Newbies to the biz tend to gravitate toward these companies for their easy-to-use interface which allows nearly all formats of content, including video, audio, PDFs, and other multimedia. The majority of these can be uploaded to the site by a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and track the progress of their pupils.
Teachable Homepage vs Sales Page
Among the advantages of Teachable over Thinkific is the former’s course builder: it allows bulk changes to courses, which can be an enormous time-saver, especially for those that have built quite a number on their system; also it allows multi-format content in one lecture. What’s more is it can be connected to cloud providers, like Dropbox and Google Drive, for faster uploads from your PC.
In terms of course delivery, Teachable has an iOS app that permits pupils to learn on their mobile devices, which is something which Thinkific does not have.
Sales and Marketing
After the content creation comes the selling and promotion of your classes. This is where Teachable wins by a landslide. Both give the freedom to sell one time or recurring goods, offer discounts and bundles, or add affiliate programs, but Teachable has more choices. The real clincher is Teachable’s 1-step checkout procedure, which reduces customer fallout (which happens more during obsolete, 2-step procedures like Thinkific’s). Additionally, it comes with a 1-click upsell upon checkout, raising transactions per customer. Another significant benefit is Teachable’s payment gateway which accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automated payout to affiliates and writers (when applicable), focusing on tax forms and similar documentation. For those who have users from the EU, it even goes as far as including EU VAT on top of course prices. That definitely gives you more value for your content. Click here to check out pricing for Teachable.
Teachable vs Podia Teachable Homepage vs Sales Page
Among the online course platforms with the most affordable top tier is Podia. Though it doesn’t have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is provided at $79 (with Teachable at $399). This price gap can be due to the vastly different things they each offer. On the one hand, Teachable is a fully customizable class creator and seller, and on the other, Podia decided to concentrate on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will instantly help you narrow down your choice to what’s best suited for you.
Podia’s compact categories lets users filter out other aspects which they might not need to dip into, like e-commerce. Its interface is easy, clean, and fairly great for novice instructors. Having said that, this is also why it may not meet the needs of instructors who wish to do more with their website. Since the variety is not much, more advanced users may find it lacking.
Course Creation and Control
Teachable defeats Podia in design and personalization tools, with options for easy uploads of files, texts, and quizzes. Those that dabble in code can also explore that within Teachable. Users can easily get the sleek look of a professional site by choosing from default themes which can be customized to satisfaction. Teachable’s editor makes it effortless to create changes and push upsells, maximizing both user’s time and profitability.
Both have a trickle content attribute for those that would like to space the lessons provided to their students, and prevent cramming modules in 1 go. What’s unique to Teachable is advanced control over course compliance, like keeping tabs on students’ completion of lessons and quizzes. Additionally, it has built-in certificates that users can create and send to their students at the end of the lessons. Concerning integrations, Teachable has better autoresponders and analytics, both of which are extremely important to sales and marketing.
Recommendation Teachable Homepage vs Sales Page
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has exceptional creation and builder resources for designing a slick course site, gives you control over your advertising and sales, has attributes that reduce time and effort on backend paperwork, and provides the best value for money. With more upgrades and user feedback, they’re guaranteed to be a reliable company for many years to come.