The current trend of consumer behavior moving into online media is fast becoming the new standard for many industries. It’s no surprise that the same is true for non-traditional education via the multitude of online courses now available on the Internet. This has opened more avenues of learning beyond the classroom setting, and has empowered nearly anyone with an idea to share their knowledge.
Whether you want to teach your hobbies, or something related to your expertise, there are many online course platforms (OCP) or learning management systems (LMS) that can help you get started. Some OCPs will offer services from scratch, like making your site, while others focus mainly on assisting you to reach your target audience. The 1st step is discovering which one can transfer your ideas seamlessly onto the screens of your prospective students.
With so many LMS to pick from, there’s one company that has stood out for its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the top choice of creative entrpreneurs, and after pitting it against its rivals, it’s clear why.
Teachable vs Udemy Teachable Jobs
Udemy was one of the pioneers of LMS, which explains why and how their audience is still among the biggest markets in the industry: they were there first. Udemy and Teachable are now two of the most popular choices in selling online classes, but they’re extremely different in nature and progressiveness.
Teachable allows users to construct their own course site and market their brand, while Udemy is merely a market for course creators that have existing courses. At the very surface, this means that Teachable allows you to use your custom domain while Udemy will have your customers return to Udemy.com. On another level, Teachable gives you tools to create and personalize the entirety of your course, from content building and editing to sales, which are not in any way possible on Udemy. One of the more immediate consequences of this is that Teachable lets you communicate more directly with your clientele, by providing you with access to student’s data and information; but once you’re on Udemy’s platform, your students’ information is theirs exclusively for whatever other purpose it might serve them. And in accordance with that, Udemy seems to care most about selling classes, period; therefore it’s not just your classes, but every other course in their listing. There have been testimonials that said this, when even competitor’s courses have been promoted to students that the user brought in. Sure, that may work in favor of newer users who might need the marketing, but from the viewpoint of a user, that business sense could seem too self-serving and unnecessary.
Marketing at a Price
It is Udemy’s cut-throat policies which have turned off several former or possible users. They appear to know the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable does not market the courses for its own users, that responsibility is left entirely to them. In an extreme manner, Udemy markets their consumer’s courses aggressively, but with a substantial price. That price is a huge chunk of control and earnings.
Udemy began with a 90% creator revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course earnings may still look reasonable to others, particularly to those whose classes were previously created for other purposes and were only shared more publicly on Udemy, but that hurt many of the instructors that were selling solely from the corporation’s site. On top of that, what have driven people over the edge are the limitations on pricing. In 2016, Udemy put a cap on its prices, and all classes on the system needed to be within the $20-$50 range. That is regardless of the uniqueness or skillfulness of a course, and it is natural for some to turn away and look for better outlets for their ideas. If you combine both of these policies, and have a class priced at $20 and a 50% instructor revenue, selling on Udemy becomes nearly impossible as a reliable source of primary income.
So while it is true that Udemy has a massive audience which you may choose to tap into, most of the topics that they offer are actually quite limited to largely Technology and Personal Development. Consider that and their dog-eat-dog marketing strategies and absorption of your brand’s identity, I would say Teachable is the answer to many of Udemy’s shortcomings. In the long run, nothing is more satisfying than building your own following.
Teachable vs Thinkific
Pricing Teachable Jobs
If you’re searching for an LMS that is comparable to Teachable’s price, Thinkific is another great company that offers a great deal for less. Both offer their first tier plans for free, and start charging for each higher tier thereafter. Many beginners choose Thinkific because of its generous waiving of transaction fees on all of its plans; however a closer look at the fine print will reveal that it costs extra for certain options which are already included in Teachable’s monthly flat prices. However, those deviations are somewhat negligible, and with a range from $0-$499 per month, you really can’t go wrong with either of these.
But pricing is not all they have in common. Both enable their users to create and sell personalized classes on their hosted platforms, without the bother of handling the technical aspects like site maintenance, hosting, and security.
Newbies to the biz tend to gravitate toward these companies for their easy-to-use interface that allows nearly all formats of content, including audio, video, PDFs, and other multimedia. Most of these can be uploaded to the site with a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and monitor the progress of their pupils.
Among the benefits of Teachable over Thinkific is the former’s course builder: it allows bulk changes to courses, which can be an enormous time-saver, especially for the ones that have built quite a number on their system; also it allows multi-format content in one lecture. What’s more is it can be connected to cloud services, such as Dropbox and Google Drive, for quicker uploads from your computer.
In terms of course delivery, Teachable has an iOS app that enables pupils to learn on their mobile devices, which is something which Thinkific doesn’t have.
Sales and Marketing
Following the content creation comes the selling and marketing of your courses. This is where Teachable wins by a landslide. Both give the freedom to sell one-time or recurring goods, offer discounts and packages, or affiliate programs, but Teachable has more options. The real clincher is Teachable’s 1-step checkout process, which reduces customer fallout (which occurs more during outdated, 2-step processes like Thinkific’s). It also includes a 1-click upsell upon checkout, increasing transactions per client. Another significant benefit is Teachable’s payment gateway which accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automatic payout to affiliates and authors (when applicable), taking care of tax forms and similar documentation. For those who have users from the EU, it even goes as far as including EU VAT on top of course prices. That definitely gives you more value for your own content. Click here to check out pricing for Teachable.
Teachable vs Podia Teachable Jobs
One of the online course platforms with the cheapest top tier is Podia. Though it does not have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is provided at $79 (with Teachable at $399). This price gap can be a result of the vastly different things they each offer. On the one hand, Teachable is a fully customizable class creator and seller, and on the other, Podia decided to focus on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will immediately help you narrow down your choice to what’s best suited for you.
Podia’s streamlined classes lets users filter out other aspects that they may not have to dip into, like e-commerce. Its interface is easy, clean, and fairly good for novice instructors. Having said that, this is also why it may not satisfy the needs of instructors who want to do more with their site. Since the variety isn’t much, more advanced users may find it lacking.
Course Creation and Control
Teachable beats Podia in design and personalization tools, with choices for easy uploads of files, texts, and quizzes. Those that dabble in code may also experiment with that within Teachable. Users can easily get the sleek look of a professional site by choosing from default themes which can be customized to liking. Teachable’s editor makes it effortless to create changes and push upsells, maximizing both user’s time and profitability.
Both have a drip content feature for those that want to space the lessons provided to their clients, and avoid cramming modules in one go. What’s unique to Teachable is advanced control over course compliance, like keeping tabs on students’ completion of lessons and quizzes. It also has built-in certification that users can create and send to their clients at the conclusion of the course. Concerning integrations, Teachable has improved autoresponders and analytics, both of which are very important to marketing and sales.
Recommendation Teachable Jobs
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has exceptional creation and builder resources for designing a sleek course website, gives you control over your advertising and sales, has attributes that reduce time and effort on backend paperwork, and gives the best value for money. With more upgrades and user feedback, they’re certain to be a trusted choice for years to come.