The present trend of consumer behaviour moving into online media is quickly becoming the new standard for many businesses. It’s no surprise that the same is true for unconventional education through the multitude of online courses now available on the Internet. This has opened more avenues of learning beyond the classroom setting, and has enabled nearly anyone with an idea to share their knowledge.
Whether you want to teach your hobbies, or something related to your expertise, there are many online course platforms (OCP) or learning management systems (LMS) which can help you begin. Some OCPs will offer services from scratch, like making your website, while others focus mainly on helping you achieve your target audience. The 1st step is discovering which one can transfer your ideas seamlessly onto the screens of your potential students.
With so many LMS to choose from, there’s one company that has stood out because of its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the top choice of instructors, and after pitting it against its competitors, it’s clear why.
Teachable vs Udemy Teachable Point Of View
Udemy was one of the leaders of LMS, which explains how and why their audience is still among the biggest markets in the business: they were there . Udemy and Teachable are now two of the most popular options in selling online classes, but they’re very distinct in essence and progressiveness.
Teachable allows users to build their own course website and market their brand, while Udemy is simply a marketplace for class creators that have existing classes. At the very surface, this means that Teachable allows you to use your custom domain while Udemy will have your clients return to Udemy.com. On another level, Teachable gives you tools to create and personalize the entirety of your site, from content editing and building to sales, which are not at all possible on Udemy. One of the more immediate consequences of this is that Teachable lets you communicate more directly with your clientele, by giving you access to pupil’s data and information; but once you’re on Udemy’s platform, your students’ information is theirs alone for whatever other purpose it may serve them. And in line with this, Udemy seems to care most about selling courses, period; therefore it’s not just your courses, but every other class on their list. There have been testimonials that mentioned this, when even competitor’s classes are promoted to clients that the user brought in. Sure, that may work in favor of newer users who might use the marketing, but from the point of view of a user, that business sense could seem overly spammy and unnecessary.
Marketing at a Price
It is Udemy’s cut-throat policies which have turned off several former or potential users. They appear to know the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable doesn’t market the courses for its users, that responsibility is left entirely to them. In an extreme manner, Udemy markets their consumer’s courses aggressively, but with a significant price. That price is a massive chunk of control and revenue.
Udemy began with a 90% instructor revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course earnings may still seem sensible to others, particularly to those whose courses were previously created for different purposes and were only shared more openly on Udemy, but that hurt a number of the instructors who were selling solely from the company’s site. On top of that, what have driven people over the edge are the limitations on pricing. In 2016, Udemy put a cap on its prices, and all classes on the system needed to be within the $20-$50 range. This is regardless of the uniqueness or skillfulness of a program, and it’s natural for some to turn away and look for better outlets for their thoughts. If you combine these two policies, and have a course priced at $20 and a 50% instructor revenue, selling on Udemy becomes nearly impossible as a reliable source of primary income.
So while it’s true that Udemy has a massive audience that you might want to tap into, the majority of the topics that they offer are actually very limited to largely Technology and Personal Development. Consider that and their dog-eat-dog marketing strategies and absorption of your brand’s identity, I would say Teachable is the response to many of Udemy’s shortcomings. In the long run, nothing is more satisfying than building your own following.
Teachable vs Thinkific
Pricing Teachable Point Of View
If you’re searching for an LMS that is comparable to Teachable’s cost, Thinkific is another great company that offers a lot for less. Both provide their first tier plans at no cost, and start charging for every higher tier thereafter. Many beginners choose Thinkific for its generous waiving of transaction fees on any of its plans; but a closer look at the fine print will reveal that it charges extra for certain options which are already included in Teachable’s monthly flat rates. But, those deviations are somewhat negligible, and with a range from $0-$499 per month, you can’t go wrong with either of these two.
But pricing is not all they have in common. Both enable their users to create and sell personalized courses in their hosted platforms, without the hassle of handling the technical aspects like site maintenance, hosting, and security.
Newbies to the biz tend to gravitate toward these firms for their easy-to-use interface which allows nearly all formats of content, such as audio, video, PDFs, and other multimedia. Most of these can be uploaded into the site with a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and monitor the progress of their pupils.
Teachable Point Of View
One of the advantages of Teachable over Thinkific is the former’s class builder: it allows bulk changes to classes, which may be a huge time-saver, especially for the ones that have built quite a few on their system; also it allows multi-format content in 1 lecture. What’s more is it can be linked to cloud services, such as Dropbox and Google Drive, for quicker uploads from your computer.
In terms of course delivery, Teachable has an iOS app that permits students to learn on their mobile devices, which is something which Thinkific doesn’t have.
Sales and Marketing
Following the content production comes the selling and marketing of your classes. This is where Teachable wins by a landslide. Both give the liberty to sell one time or recurring products, offer discounts and bundles, or affiliate programs, but Teachable has more choices. The real clincher is Teachable’s 1-step checkout process, which reduces customer fallout (which happens more during outdated, 2-step procedures like Thinkific’s). Additionally, it includes a 1-click upsell upon checkout, raising transactions per client. Another major benefit is Teachable’s payment gateway which accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automated payout to affiliates and writers (when applicable), taking care of tax forms and similar documentation. If you have users from the EU, it even goes as far as including EU VAT on top of course prices. That definitely gives you more value for your content. Click here to check out pricing for Teachable.
Teachable vs Podia Teachable Point Of View
Among the online class platforms with the most affordable top tier is Podia. Though it doesn’t have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is offered at $79 (with Teachable at $399). This price gap can be due to the vastly different things they each offer. On the one hand, Teachable is a fully customizable class creator and vendor, and on the other, Podia decided to concentrate on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will immediately help you narrow down your choice to what is best suited for you.
Podia’s compact categories lets users filter out other aspects which they may not have to dip into, like e-commerce. Its interface is simple, clean, and fairly good for novice instructors. That said, this is why it may not satisfy the needs of instructors who wish to do more with their website. Since the variety isn’t much, more advanced users may find it lacking.
Course Creation and Control
Teachable beats Podia in design and customization tools, with choices for simple uploads of files, texts, and quizzes. The ones that dabble in code may also explore that within Teachable. Users can easily get the sleek look of a professional site by selecting from default themes that can be customized to liking. Teachable’s editor makes it easy to create changes and push upsells, maximizing both user’s time and profitability.
Both have a drip content feature for those that would like to space the lessons offered to their clients, and avoid cramming modules in one go. What’s unique to Teachable is innovative control over course compliance, like keeping tabs on students’ completion of lessons and quizzes. Additionally, it has built-in certificates that users can make and send to their clients at the conclusion of the course. Concerning integrations, Teachable has improved autoresponders and analytics, both of which are extremely important to marketing and sales.
Recommendation Teachable Point Of View
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has excellent creation and builder resources for designing a sleek course site, gives you control over your marketing and sales, has features that reduce time and effort on backend paperwork, and gives the best value for money. With more updates and user feedback, they’re certain to be a trusted company for years to come.