The current trend of consumer behaviour moving into online media is fast becoming the new normal for many businesses. It’s no surprise that the exact same is true for non-traditional education via the multitude of online courses now available on the Internet. It has opened more avenues of learning beyond the classroom setting, and has empowered nearly anyone with an idea to share their knowledge.
Whether you wish to teach your hobbies, or something related to your experience, there are many online course platforms (OCP) or learning management systems (LMS) which may help you get started. Some OCPs will offer services from scratch, like making your website, while others focus mainly on assisting you to reach your target audience. The 1st step is discovering which one can transfer your ideas seamlessly onto the screens of your potential students.
With all these LMS to choose from, there is one company that has stood out for its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the top choice of creative entrpreneurs, and after pitting it against its rivals, it is clear why.
Teachable vs Udemy Teachable Verb or Noun
Udemy was one of the pioneers of LMS, which explains why and how their audience is still among the largest markets in the industry: they were there first. Udemy and Teachable are currently two of the most popular choices in selling online classes, but they are extremely different in nature and progressiveness.
Teachable allows users to construct their own course site and market their brand, while Udemy is merely a market for class creators that have existing courses. At the surface, this means that Teachable lets you use your custom domain while Udemy will have your customers keep coming back to Udemy.com. On another level, Teachable gives you tools to create and customize the entirety of your course, from content building and editing to sales, which are not in any way possible on Udemy. Among the more immediate consequences of this is that Teachable lets you communicate more directly with your clientele, by giving you access to pupil’s data and information; but once you’re on Udemy’s platform, your students’ data is theirs alone for whatever other purpose it may serve them. And in line with this, Udemy seems to care about selling courses, period; therefore it’s not only your courses, but every other course in their listing. There have been testimonials that mentioned this, when even competitor’s courses have been promoted to clients that the instructor brought in. Sure, that may work in favor of newer users who could need the advertising, but from the point of view of a loyal user, that business sense could seem overly spammy and unnecessary.
Marketing at a Price
It is Udemy’s cut-throat policies which have turned off several former or potential users. They appear to know the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable doesn’t market the courses for its users, that responsibility is left entirely to them. In an extreme fashion, Udemy markets their consumer’s courses aggressively, but with a substantial price. That price is a huge chunk of control and earnings.
Udemy started with a 90% creator revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course earnings may still look reasonable to others, particularly to those whose courses were previously created for different purposes and were only shared more publicly on Udemy, but that hurt many of the instructors who were selling solely from the company’s site. In addition to that, what have driven people over the edge are the limitations on pricing. In 2016, Udemy put a cap on its costs, and all courses on the system had to be within the $20-$50 range. This is regardless of the uniqueness or skillfulness of a course, and it’s natural for some to turn away and look for better outlets for their ideas. If you combine both of these policies, and have a course priced at $20 and a 50% instructor revenue, selling on Udemy becomes nearly impossible as a reliable source of primary income.
So while it’s true that Udemy has a large audience that you may choose to tap into, most of the topics which they offer are actually quite limited to largely Technology and Personal Development. Consider their dog-eat-dog advertising strategies and absorption of your brand’s identity, I’d say Teachable is the response to many of Udemy’s shortcomings. In the end, there is nothing more satisfying than creating your own following.
Teachable vs Thinkific
Pricing Teachable Verb or Noun
If you’re looking for an LMS that is comparable to Teachable’s cost, Thinkific is another terrific company that offers a lot for less. Both provide their first tier programs at no cost, and start charging for every higher tier thereafter. Many beginners choose Thinkific because of its generous waiving of transaction fees on any of its plans; but a closer look at the fine print will show that it costs extra for certain options that are already included in Teachable’s monthly flat prices. However, those deviations are somewhat negligible, and with a range from $0-$499 per month, you really can’t go wrong with either of these.
But pricing isn’t all that they have in common. Both allow their users to create and sell personalized classes on their hosted platforms, without the bother of handling the technical aspects like website maintenance, hosting, and security.
Newbies to the biz tend to gravitate toward these firms for their easy-to-use interface which allows nearly all formats of content, such as audio, video, PDFs, and other multimedia. Most of these can be uploaded into the courses with a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and track the progress of their students.
Teachable Verb or Noun
Among the advantages of Teachable over Thinkific is the former’s class builder: it allows bulk changes to courses, which can be a huge time-saver, especially for the ones that have built quite a few on their system; also it allows multi-format content in one lecture. What’s more is it can be linked to cloud services, like Dropbox and Google Drive, for quicker uploads from your devices.
Concerning course delivery, Teachable has an iOS application that enables students to learn on their mobile devices, which is something which Thinkific does not have.
Sales and Marketing
Following the content production comes the selling and promotion of your classes. This is where Teachable wins by a landslide. Both give the liberty to sell one time or recurring goods, offer discounts and packages, or affiliate programs, but Teachable has more choices. The real clincher is Teachable’s 1-step checkout procedure, which decreases customer fallout (which occurs more during outdated, 2-step procedures like Thinkific’s). It also comes with a 1-click upsell upon checkout, increasing transactions per client. Another major advantage is Teachable’s payment gateway which accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automatic payout to affiliates and writers (when applicable), taking care of tax forms and similar documentation. For those who have users from the EU, it even goes as far as including EU VAT on top of course rates. That definitely gives you more value for your own content. Click here to check out pricing for Teachable.
Teachable vs Podia Teachable Verb or Noun
Among the online course platforms with the cheapest top tier is Podia. Though it doesn’t have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is offered at $79 (with Teachable at $399). This price gap can be a result of the vastly different things they each offer. On the one hand, Teachable is a fully customizable class creator and seller, and on the other, Podia chose to focus on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will immediately help you narrow down your choice to what is best suited for you.
Podia’s compact categories lets users filter out other aspects that they may not need to dip into, such as e-commerce. Its interface is easy, clean, and pretty great for novice instructors. That said, this is also why it may not meet the needs of instructors who want to do more with their site. Since the variety isn’t much, more advanced users may find it lacking.
Course Creation and Control
Teachable defeats Podia in design and customization tools, with options for simple uploads of files, texts, and quizzes. Those that dabble in code can also experiment with that within Teachable. Users can easily get the slick look of a professional site by choosing from default themes that can be customized to liking. Teachable’s editor makes it easy to create changes and push upsells, maximizing both user’s time and profitability.
Both have a drip content feature for the ones that want to space the lessons offered to their students, and avoid cramming modules in 1 go. What’s unique to Teachable is advanced control over course compliance, such as keeping tabs on students’ completion of quizzes and lessons. Additionally, it has built-in certification that users can make and send to their students at the conclusion of the course. Concerning integrations, Teachable has improved autoresponders and analytics, both of which are very important to marketing and sales.
Recommendation Teachable Verb or Noun
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has exceptional creation and builder resources for designing a slick course website, gives you control over your marketing and sales, has features that cut time and effort on backend paperwork, and gives the best value for money. With more updates and user feedback, they’re guaranteed to be a reliable company for many years to come.