The current trend of consumer behavior moving into online media is quickly becoming the new normal for many businesses. It’s not surprising that the same is true for unconventional education through the multitude of online courses now available on the Internet. This has opened more avenues of learning beyond the classroom setting, and has enabled nearly anyone with an idea to share their knowledge.
Whether you want to teach your hobbies, or something associated with your experience, there are many online course platforms (OCP) or learning management systems (LMS) that may help you begin. Some OCPs will offer services from scratch, like creating your website, while others focus mainly on helping you achieve your target audience. The 1st step is finding which one can move your ideas seamlessly onto the screens of your prospective students.
With all these LMS to pick from, there’s one company that has stood out for its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the leading choice of creative entrpreneurs, and after pitting it against its rivals, it is clear why.
Teachable vs Udemy Teachable Video
Udemy was one of the leaders of LMS, which explains why and how their audience remains among the largest markets in the business: they were there . Udemy and Teachable are currently two of the most popular options in selling online courses, but they are very different in nature and progressiveness.
Teachable allows users to build their own course site and market their brand, while Udemy is merely a market for class creators that have existing classes. At the very surface, this means that Teachable lets you use your custom domain while Udemy will have your clients keep coming back to Udemy.com. On another level, Teachable gives you tools to create and personalize the entirety of your course, from content editing and building to sales, which aren’t at all possible on Udemy. Among the more immediate consequences of this is that Teachable lets you communicate more directly with your clientele, by providing you with access to student’s data and information; but as soon as you’re on Udemy’s platform, your students’ information is theirs exclusively for whatever other purpose it might serve them. And in accordance with that, Udemy seems to care most about selling courses, period; therefore it is not just your classes, but every other course in their listing. There have been testimonials that mentioned this, when even competitor’s classes have been promoted to clients that the instructor brought in. Sure, that may work in favor of newer users who might use the advertising, but from the viewpoint of a loyal user, that business sense could seem overly spammy and unnecessary.
Marketing at a Price
It is Udemy’s cut-throat policies that have turned off several former or possible users. They seem to know the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable doesn’t market the courses for its own users, that responsibility is left entirely to them. In an extreme manner, Udemy markets their user’s courses aggressively, but with a substantial price. That price is a huge chunk of control and revenue.
Udemy began with a 90% instructor revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course earnings may still look sensible to others, particularly to those whose classes were previously created for other purposes and were only shared more publicly on Udemy, but that hurt a number of the instructors that were selling solely from the company’s site. In addition to that, what have driven people over the edge are the restrictions on pricing. In 2016, Udemy put a cap on its costs, and all classes on the system had to be within the $20-$50 range. That is regardless of the uniqueness or skillfulness of a program, and it’s natural for some to turn away and look for better outlets for their ideas. If you combine both of these policies, and have a course priced at $20 and a 50% creator revenue, selling on Udemy becomes nearly impossible as a dependable source of primary income.
So while it’s true that Udemy has a large audience that you might want to tap into, the majority of the topics that they offer are actually very limited to mostly Technology and Personal Development. Consider their dog-eat-dog advertising strategies and absorption of your brand’s identity, I’d say Teachable is the answer to many of Udemy’s shortcomings. In the end, nothing is more satisfying than building your own following.
Teachable vs Thinkific
Pricing Teachable Video
If you’re looking for an LMS that’s comparable to Teachable’s price, Thinkific is another great company that offers a lot for less. Both offer their first tier plans at no cost, and start charging for each higher tier thereafter. Many beginners choose Thinkific because of its generous waiving of transaction fees on any of its plans; however a closer look at the fine print will reveal that it charges extra for certain options that are already included in Teachable’s monthly flat rates. But, those deviations are somewhat negligible, and with a range from $0-$499 per month, you really can’t go wrong with either of these two.
But pricing is not all that they have in common. Both allow their users to create and sell personalized classes in their hosted platforms, without the bother of handling the technical aspects like website maintenance, hosting, and security.
Newbies to the biz have a tendency to gravitate toward these companies for their easy-to-use interface that allows nearly all formats of content, including audio, video, PDFs, and other multimedia. The majority of these can be uploaded into the site with a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and monitor the progress of their students.
Among the advantages of Teachable over Thinkific is the former’s course builder: it allows bulk changes to classes, which may be a huge time-saver, especially for the ones that have built quite a few on their system; and it allows multi-format content in one lecture. What’s more is it can be linked to cloud services, such as Dropbox and Google Drive, for faster uploads from your devices.
In terms of course delivery, Teachable has an iOS application that enables pupils to learn on their mobile devices, which is something that Thinkific doesn’t have.
Sales and Marketing
After the content production comes the selling and marketing of your courses. This is where Teachable wins by a landslide. Both give the freedom to sell one-time or recurring products, offer discounts and packages, or add affiliate programs, but Teachable has more choices. The real clincher is Teachable’s 1-step checkout process, which decreases customer fallout (which occurs more during obsolete, 2-step procedures like Thinkific’s). Additionally, it comes with a 1-click upsell upon checkout, increasing transactions per client. Another significant benefit is Teachable’s payment gateway that accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automated payout to affiliates and writers (when applicable), focusing on tax forms and similar documentation. If you have users from the EU, it even goes as far as including EU VAT on top of course prices. That definitely gives you more value to your own content. Click here to check out pricing for Teachable.
Teachable vs Podia Teachable Video
Among the online class platforms with the most affordable top tier is Podia. Though it doesn’t have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is provided at $79 (with Teachable at $399). This price gap could be a result of the vastly different things they each offer. On the one hand, Teachable is a fully customizable course creator and vendor, and on the other, Podia chose to focus on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will immediately help you narrow down your choice to what’s best suited to your needs.
Podia’s streamlined classes lets users filter out other aspects that they may not need to dip into, like e-commerce. Its interface is easy, clean, and fairly good for novice instructors. Having said that, this is why it may not satisfy the needs of instructors who wish to do more with their website. Since the variety isn’t much, more advanced users may find it lacking.
Course Creation and Control
Teachable beats Podia in design and personalization tools, with options for easy uploads of files, texts, and quizzes. Those that dabble in code may also experiment with that within Teachable. Users can easily get the sleek look of a professional website by choosing from default themes that can be customized to liking. Teachable’s editor makes it effortless to create changes and push upsells, maximizing both user’s time and profitability.
Both have a drip content feature for the ones that want to space the lessons provided to their clients, and avoid cramming modules in 1 go. What is unique to Teachable is advanced control over course compliance, such as keeping tabs on students’ completion of quizzes and lessons. It also has built-in certificates that users can create and send to their students at the end of the course. Concerning integrations, Teachable has better autoresponders and analytics, both of which are very important to sales and marketing.
Recommendation Teachable Video
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has excellent creation and builder tools for designing a sleek course website, gives you control over your marketing and sales, has attributes that cut time and effort on backend paperwork, and provides the best value for money. With more updates and user feedback, they are guaranteed to be a reliable company for many years to come.