The current trend of consumer behavior moving into online media is quickly becoming the new standard for many industries. It’s no surprise that the exact same is true for non-traditional education via the multitude of online courses now available online. It has opened more avenues of learning outside the classroom setting, and has empowered nearly anyone with an idea to talk about their knowledge.
Whether you wish to teach your hobbies, or something related to your expertise, there are many online course platforms (OCP) or learning management systems (LMS) that may help you begin. Some OCPs will offer services from scratch, like making your website, while others focus mainly on assisting you to reach your target audience. The 1st step is finding which one can transfer your ideas seamlessly onto the screens of your potential students.
With all these LMS to choose from, there’s one firm that has stood out because of its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the leading choice of instructors, and after pitting it against its competitors, it is clear why.
Teachable vs Udemy Teachable vs Canvas
Udemy was among the leaders of LMS, which explains how and why their audience is still among the largest markets in the industry: they were there first. Udemy and Teachable are currently two of the most popular options in selling online classes, but they’re extremely different in nature and progressiveness.
Teachable allows users to build their own course website and market their brand, while Udemy is simply a market for class creators that have existing classes. At the surface, this means that Teachable lets you use your custom domain while Udemy will have your clients keep coming back to Udemy.com. On another level, Teachable gives you tools to create and customize the entirety of your course, from content editing and building to sales, which are not in any way possible on Udemy. One of the more immediate consequences of this is that Teachable lets you communicate more directly with your clientele, by giving you access to pupil’s data and information; but once you’re on Udemy’s platform, your students’ information is theirs alone for whatever other purpose it may serve them. And in accordance with this, Udemy seems to care about selling classes, period; so it’s not only your classes, but every other course on their list. There have been testimonials that said this, when even competitor’s classes have been promoted to students that the user brought in. Sure, that may work in favor of newer users who might need the marketing, but from the point of view of a user, that business sense could seem too self-serving and unnecessary.
Marketing at a Price
It’s Udemy’s cut-throat policies which have turned off many former or possible users. They seem to know the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable does not market the courses for its own users, that responsibility is left entirely to them. In an extreme manner, Udemy markets their consumer’s courses aggressively, but with a significant price. That price is a massive chunk of control and revenue.
Udemy started with a 90% instructor revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course revenues may still seem reasonable to others, particularly to those whose classes were previously created for different purposes and were merely shared more openly on Udemy, but that hurt many of the instructors who were selling solely in the company’s site. On top of this, what have driven people over the edge are the limitations on pricing. In 2016, Udemy put a cap on its costs, and all classes on the system needed to be within the $20-$50 range. That is regardless of the uniqueness or skillfulness of a program, and it’s natural for some to turn away and look for better outlets for their thoughts. If you combine these two policies, and have a course priced at $20 and a 50% creator revenue, selling on Udemy becomes nearly impossible as a dependable source of primary income.
So while it is true that Udemy has a massive audience that you might want to tap into, most of the topics which they offer are actually very limited to largely Technology and Personal Development. Consider their dog-eat-dog marketing strategies and absorption of your brand’s identity, I would say Teachable is the response to many of Udemy’s shortcomings. In the end, there is nothing more satisfying than creating your own following.
Teachable vs Thinkific
Pricing Teachable vs Canvas
If you’re looking for an LMS that is comparable to Teachable’s cost, Thinkific is another great company that offers a great deal for less. Both offer their first tier plans for free, and start charging for each higher tier thereafter. Many beginners choose Thinkific for its generous waiving of transaction fees on all of its plans; however a closer look at the fine print will show that it costs extra for certain options that are already included in Teachable’s monthly flat prices. However, those deviations are somewhat negligible, and with a range from $0-$499 per month, you really can’t go wrong with either of these two.
But pricing is not all they have in common. Both allow their users to create and sell personalized classes on their hosted platforms, without the bother of handling the technical aspects like website maintenance, hosting, and security.
Newbies to the biz tend to gravitate toward these companies for their easy-to-use interface that allows nearly all formats of content, such as video, audio, PDFs, and other multimedia. The majority of these can be uploaded to the courses by a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and track the progress of their pupils.
Teachable vs Canvas
One of the advantages of Teachable over Thinkific is the former’s class builder: it allows bulk changes to classes, which can be a huge time-saver, especially for the ones that have built quite a number on their system; also it allows multi-format content in 1 lecture. What’s more is it can be linked to cloud services, such as Dropbox and Google Drive, for faster uploads from your PC.
Concerning course delivery, Teachable has an iOS application that permits students to learn on their mobile devices, which is something that Thinkific does not have.
Sales and Marketing
Following the content production comes the selling and marketing of your classes. This is where Teachable wins by a landslide. Both give the freedom to sell one-time or recurring goods, offer discounts and packages, or affiliate programs, but Teachable has more options. The real clincher is Teachable’s 1-step checkout procedure, which decreases customer fallout (which happens more during obsolete, 2-step procedures like Thinkific’s). Additionally, it comes with a 1-click upsell upon checkout, increasing transactions per customer. Another significant benefit is Teachable’s payment gateway that accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automatic payout to affiliates and authors (when applicable), taking care of tax forms and similar documentation. For those who have users from the EU, it even goes as far as including EU VAT on top of course rates. That definitely gives you more value for your content. Click here to check out pricing for Teachable.
Teachable vs Podia Teachable vs Canvas
Among the online class platforms with the cheapest top tier is Podia. Though it does not have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is provided at $79 (with Teachable at $399). This price gap could be a result of the vastly different things they each offer. On the one hand, Teachable is a fully customizable class creator and vendor, and on the other, Podia decided to focus on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will instantly help you narrow down your choice to what is best suited to your needs.
Podia’s streamlined classes lets users filter out other aspects which they might not need to dip into, like e-commerce. Its interface is simple, clean, and fairly good for novice instructors. Having said that, this is also why it may not satisfy the needs of creators who wish to do more with their website. Since the variety isn’t much, more advanced users may find it lacking.
Course Creation and Control
Teachable beats Podia in design and personalization tools, with choices for easy uploads of files, texts, and quizzes. The ones that dabble in code can also explore that within Teachable. Users can easily get the slick look of a professional site by selecting from default themes which can be customized to liking. Teachable’s editor makes it effortless to create changes and push upsells, maximizing both user’s time and profitability.
Both have a trickle content attribute for those that want to space the lessons offered to their clients, and avoid cramming modules in 1 go. What’s unique to Teachable is advanced control over course compliance, like keeping tabs on students’ completion of quizzes and lessons. Additionally, it has built-in certificates that users can create and send to their clients at the end of the lessons. Concerning integrations, Teachable has improved autoresponders and analytics, both of which are very important to sales and marketing.
Recommendation Teachable vs Canvas
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has exceptional creation and builder resources for designing a slick course website, gives you control over your marketing and sales, has features that cut time and effort on backend paperwork, and gives the best value for money. With more upgrades and user feedback, they’re guaranteed to be a trusted company for years to come.