The present trend of consumer behavior moving into online media is fast becoming the new normal for many industries. It’s no surprise that the exact same is true for non-traditional education through the multitude of online courses now available on the Internet. It has opened more avenues of learning outside the classroom setting, and has empowered nearly anyone with an idea to talk about their knowledge.
Whether you wish to teach your hobbies, or something associated with your experience, there are many online course platforms (OCP) or learning management systems (LMS) that may help you begin. Some OCPs will offer services from scratch, like creating your site, while others focus mainly on helping you achieve your target audience. The 1st step is finding which one can transfer your ideas seamlessly onto the screens of your prospective students.
With so many LMS to pick from, there is one company that has stood out for its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the top choice of creative entrpreneurs, and after pitting it against its rivals, it’s clear why.
Teachable vs Udemy Teachable vs Course Cats
Udemy was one of the leaders of LMS, which explains how and why their audience is still among the largest markets in the business: they were there . Udemy and Teachable are now two of the most popular options in selling online courses, but they’re extremely different in essence and progressiveness.
Teachable allows users to construct their own course website and sell their brand, while Udemy is merely a marketplace for class creators that have existing classes. At the very surface, this means that Teachable allows you to use your custom domain while Udemy will have your customers keep coming back to Udemy.com. On another level, Teachable gives you tools to create and personalize the entirety of your course, from content building and editing to sales, which aren’t in any way possible on Udemy. Among the more immediate consequences of this is that Teachable lets you communicate more directly with your clientele, by giving you access to student’s data and information; but as soon as you’re on Udemy’s platform, your students’ data is theirs exclusively for whatever other purpose it may serve them. And in accordance with this, Udemy seems to care most about selling courses, period; therefore it is not just your courses, but every other course in their list. There have been testimonials that mentioned this, when even competitor’s classes are promoted to students that the user brought in. Sure, that may work in favor of newer users who might use the advertising, but from the point of view of a user, that business sense could seem overly spammy and unnecessary.
Marketing at a Price
It’s Udemy’s cut-throat policies which have turned off many former or possible users. They appear to know the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable doesn’t promote the courses for its own users, that responsibility is left entirely to them. In an extreme fashion, Udemy markets their consumer’s courses aggressively, but with a significant price. That price is a massive chunk of control and revenue.
Udemy started with a 90% instructor revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course revenues may still look sensible to others, particularly to those whose classes were previously created for other purposes and were only shared more openly on Udemy, but that hurt a number of the instructors who were selling solely from the corporation’s site. On top of this, what have driven people over the edge are the restrictions on pricing. In 2016, Udemy put a cap on its costs, and all courses on the system had to be within the $20-$50 range. That is regardless of the uniqueness or skillfulness of a course, and it’s natural for some to turn away and look for better outlets for their thoughts. If you combine these two policies, and have a course priced at $20 and a 50% creator revenue, selling on Udemy becomes almost impossible as a dependable source of primary income.
So while it’s true that Udemy has a large audience which you might choose to tap into, most of the topics which they offer are actually quite limited to largely Technology and Personal Development. Consider their dog-eat-dog marketing strategies and absorption of your brand’s identity, I’d say Teachable is the response to many of Udemy’s shortcomings. In the long run, there is nothing more satisfying than building your own following.
Teachable vs Thinkific
Pricing Teachable vs Course Cats
If you’re looking for an LMS that’s comparable to Teachable’s price, Thinkific is another terrific company that offers a lot for less. Both provide their first tier plans at no cost, and start charging for every higher tier thereafter. Many beginners choose Thinkific for its generous waiving of transaction fees on any of its plans; but a closer look at the fine print will reveal that it charges extra for certain options that are already included in Teachable’s monthly flat prices. However, those deviations are somewhat negligible, and with a range from $0-$499 per month, you really can’t go wrong with either of these.
But pricing isn’t all they have in common. Both allow their users to create and sell personalized classes in their hosted platforms, without the bother of handling the technical aspects like website maintenance, hosting, and security.
Newbies to the biz tend to gravitate toward these companies for their easy-to-use interface which allows nearly all formats of content, such as audio, video, PDFs, and other multimedia. The majority of these can be uploaded into the courses by a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and monitor the progress of their pupils.
Teachable vs Course Cats
Among the advantages of Teachable over Thinkific is the former’s class builder: it allows bulk changes to classes, which can be an enormous time-saver, especially for those that have built quite a few on their system; and it allows multi-format content in 1 lecture. What’s more is it can be connected to cloud services, such as Dropbox and Google Drive, for quicker uploads from your devices.
In terms of course delivery, Teachable has an iOS app that permits students to learn on their mobile devices, which is something which Thinkific does not have.
Sales and Marketing
Following the content production comes the selling and promotion of your courses. This is where Teachable wins by a landslide. Both give the liberty to sell one-time or recurring goods, offer discounts and bundles, or affiliate programs, but Teachable has more options. The real clincher is Teachable’s 1-step checkout procedure, which reduces customer fallout (which happens more during obsolete, 2-step procedures like Thinkific’s). Additionally, it includes a 1-click upsell upon checkout, increasing transactions per client. Another significant benefit is Teachable’s payment gateway that accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automatic payout to affiliates and writers (when applicable), taking care of tax forms and similar documentation. If you have users from the EU, it even goes as far as including EU VAT on top of course prices. That definitely gives you more value for your content. Click here to check out pricing for Teachable.
Teachable vs Podia Teachable vs Course Cats
Among the online course platforms with the most affordable top tier is Podia. Though it doesn’t have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is offered at $79 (with Teachable at $399). This price gap can be a result of the vastly different things they each offer. On the one hand, Teachable is a fully customizable course creator and seller, and on the other, Podia chose to concentrate on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will instantly help you narrow down your choice to what’s best suited for you.
Podia’s streamlined categories lets users filter out other aspects that they may not have to dip into, such as e-commerce. Its interface is easy, clean, and pretty great for novice instructors. That said, this is why it may not satisfy the needs of instructors who wish to do more with their website. Since the variety isn’t much, more advanced users may find it lacking.
Course Creation and Control
Teachable beats Podia in design and customization tools, with options for simple uploads of files, texts, and quizzes. Those that dabble in code may also explore that within Teachable. Users can easily get the slick look of a professional website by selecting from default themes which can be customized to satisfaction. Teachable’s editor makes it easy to create changes and push upsells, maximizing both user’s time and profitability.
Both have a drip content feature for those that would like to space the lessons offered to their clients, and prevent cramming modules in one go. What is unique to Teachable is advanced control over course compliance, like keeping tabs on students’ completion of quizzes and lessons. It also has built-in certification that users can create and send to their clients at the conclusion of the course. In terms of integrations, Teachable has improved autoresponders and analytics, both of which are extremely important to sales and marketing.
Recommendation Teachable vs Course Cats
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has exceptional creation and builder tools for designing a slick course site, gives you control over your marketing and sales, has attributes that reduce time and effort on backend paperwork, and gives the best value for money. With more updates and user feedback, they’re certain to be a reliable choice for many years to come.