The current trend of consumer behavior moving into online media is quickly becoming the new standard for many industries. It’s not surprising that the exact same is true for unconventional education through the multitude of online courses now available online. It has opened more avenues of learning beyond the classroom setting, and has enabled nearly anyone with an idea to talk about their knowledge.
Whether you wish to teach your hobbies, or something associated with your expertise, there are many online course platforms (OCP) or learning management systems (LMS) which can help you get started. Some OCPs will offer services from scratch, like creating your site, while others focus mainly on helping you reach your target audience. The 1st step is discovering which one can transfer your ideas seamlessly onto the screens of your potential students.
With so many LMS to pick from, there is one firm that has stood out because of its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the leading choice of creative entrpreneurs, and after pitting it against its rivals, it’s clear why.
Teachable vs Udemy Teachable vs Masterclass
Udemy was among the leaders of LMS, which explains how and why their audience remains among the biggest markets in the business: they were there . Udemy and Teachable are now two of the most popular choices in selling online courses, but they are extremely different in essence and progressiveness.
Teachable allows users to build their own course website and sell their brand, while Udemy is merely a marketplace for class creators that have existing courses. At the very surface, this means that Teachable allows you to use your custom domain while Udemy will have your clients keep coming back to Udemy.com. On another level, Teachable gives you tools to create and personalize the entirety of your course, from content building and editing to sales, which aren’t at all possible on Udemy. Among the more immediate consequences of this is that Teachable allows you to communicate more directly with your clientele, by providing you with access to pupil’s data and information; but as soon as you’re on Udemy’s platform, your students’ data is theirs exclusively for whatever other purpose it might serve them. And in line with that, Udemy seems to care most about selling classes, period; so it’s not only your courses, but every other course on their list. There have been testimonials that said this, when even competitor’s courses are promoted to students that the user brought in. Sure, that may work in favor of newer users who could need the advertising, but from the point of view of a loyal user, that business sense could seem overly spammy and unnecessary.
Marketing at a Price
It’s Udemy’s cut-throat policies which have turned off many former or potential users. They seem to know the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable does not promote the courses for its own users, that responsibility is left entirely to them. In an extreme fashion, Udemy markets their consumer’s courses aggressively, but with a substantial price. That price is a massive chunk of control and earnings.
Udemy began with a 90% creator revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course revenues may still seem reasonable to others, especially to those whose courses were previously created for different purposes and were only shared more openly on Udemy, but that hurt many of the instructors that were selling solely in the corporation’s site. In addition to this, what have driven people over the edge are the restrictions on pricing. In 2016, Udemy put a cap on its prices, and all classes on the system had to be within the $20-$50 range. That is regardless of the uniqueness or skillfulness of a course, and it is natural for some to turn away and look for better outlets for their ideas. If you combine both of these policies, and have a course priced at $20 and a 50% creator revenue, selling on Udemy becomes nearly impossible as a reliable source of primary income.
So while it’s true that Udemy has a large audience which you might want to tap into, the majority of the topics which they offer are actually quite limited to largely Technology and Personal Development. Consider their dog-eat-dog marketing strategies and absorption of your brand’s identity, I would say Teachable is the answer to many of Udemy’s shortcomings. In the end, there is nothing more satisfying than building your own following.
Teachable vs Thinkific
Pricing Teachable vs Masterclass
If you’re searching for an LMS that’s comparable to Teachable’s price, Thinkific is another terrific company that offers a great deal for less. Both offer their first tier plans for free, and start charging for every higher tier thereafter. Many beginners choose Thinkific for its generous waiving of transaction fees on all of its plans; however a closer look at the fine print will reveal that it charges extra for certain options which are already included in Teachable’s monthly flat rates. However, those deviations are somewhat negligible, and with a range from $0-$499 per month, you can’t go wrong with either of these.
But pricing isn’t all they have in common. Both enable their users to create and sell personalized classes on their hosted platforms, without the bother of handling the technical aspects like website maintenance, hosting, and security.
Newbies to the biz tend to gravitate toward these companies for their easy-to-use interface that allows nearly all formats of content, such as audio, video, PDFs, and other multimedia. Most of these can be uploaded into the site with a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and monitor the progress of their pupils.
Teachable vs Masterclass
Among the benefits of Teachable over Thinkific is the former’s course builder: it allows bulk changes to courses, which may be a huge time-saver, especially for those that have built quite a few on their system; and it allows multi-format content in 1 lecture. What’s more is it can be connected to cloud providers, such as Dropbox and Google Drive, for quicker uploads from your devices.
In terms of course delivery, Teachable has an iOS application that permits pupils to learn on their mobile devices, which is something that Thinkific does not have.
Sales and Marketing
After the content production comes the selling and promotion of your classes. This is where Teachable wins by a landslide. Both give the freedom to sell one time or recurring products, offer discounts and bundles, or affiliate programs, but Teachable has more choices. The real clincher is Teachable’s 1-step checkout procedure, which decreases customer fallout (which happens more during obsolete, 2-step procedures like Thinkific’s). Additionally, it includes a 1-click upsell upon checkout, increasing transactions per customer. Another major advantage is Teachable’s payment gateway that accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automatic payout to affiliates and writers (when applicable), focusing on tax forms and similar documentation. If you have users from the EU, it even goes as far as including EU VAT on top of course prices. That definitely gives you more value to your content. Click here to check out pricing for Teachable.
Teachable vs Podia Teachable vs Masterclass
Among the online class platforms with the most affordable top tier is Podia. Though it does not have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is provided at $79 (with Teachable at $399). This price gap can be a result of the vastly different things they each offer. On the one hand, Teachable is a fully customizable class creator and seller, and on the other, Podia chose to focus on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will instantly help you narrow down your choice to what is best suited to your needs.
Podia’s streamlined categories lets users filter out other aspects which they might not have to dip into, like e-commerce. Its interface is simple, clean, and fairly good for novice instructors. Having said that, this is why it may not satisfy the needs of instructors who want to do more with their site. Since the variety isn’t much, more advanced users may find it lacking.
Course Creation and Control
Teachable beats Podia in design and customization tools, with choices for simple uploads of files, texts, and quizzes. The ones that dabble in code can also experiment with that within Teachable. Users can easily get the sleek look of a professional website by selecting from default themes which can be customized to satisfaction. Teachable’s editor makes it effortless to create changes and push upsells, maximizing both user’s time and profitability.
Both have a trickle content attribute for the ones that want to space the lessons provided to their students, and avoid cramming modules in one go. What is unique to Teachable is innovative control over course compliance, such as keeping tabs on students’ completion of quizzes and lessons. Additionally, it has built-in certification that users can make and send to their students at the conclusion of the course. Concerning integrations, Teachable has improved autoresponders and analytics, both of which are extremely important to sales and marketing.
Recommendation Teachable vs Masterclass
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has exceptional creation and builder tools for designing a slick course site, gives you control over your advertising and sales, has features that reduce time and effort on backend paperwork, and gives the best value for money. With more upgrades and user feedback, they’re certain to be a trusted choice for many years to come.