The present trend of consumer behaviour moving into online media is quickly becoming the new normal for many businesses. It’s not surprising that the same is true for unconventional education via the multitude of online courses now available online. This has opened more avenues of learning beyond the classroom setting, and has empowered nearly anyone with an idea to share their knowledge.
Whether you want to teach your hobbies, or something related to your experience, there are many online course platforms (OCP) or learning management systems (LMS) which may help you get started. Some OCPs will offer services from scratch, like creating your site, while others focus mainly on helping you achieve your target audience. The 1st step is discovering which one can move your ideas seamlessly onto the screens of your prospective students.
With all these LMS to choose from, there’s one firm that has stood out for its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the leading choice of instructors, and after pitting it against its rivals, it is clear why.
Teachable vs Udemy Teachable vs Other Platforms
Udemy was among the leaders of LMS, which explains how and why their audience remains among the largest markets in the industry: they were there first. Udemy and Teachable are currently two of the most popular choices in selling online classes, but they’re extremely different in nature and progressiveness.
Teachable allows users to construct their own course website and sell their brand, while Udemy is merely a market for class creators that have existing courses. At the very surface, this means that Teachable lets you use your custom domain while Udemy will have your customers keep coming back to Udemy.com. On another level, Teachable gives you tools to create and customize the entirety of your course, from content building and editing to sales, which aren’t in any way possible on Udemy. Among the more immediate consequences of this is that Teachable allows you to communicate more directly with your clientele, by giving you access to pupil’s data and information; but as soon as you’re on Udemy’s platform, your students’ data is theirs exclusively for whatever other purpose it might serve them. And in accordance with that, Udemy seems to care most about selling courses, period; so it’s not only your courses, but every other course in their list. There have been testimonials that mentioned this, when even competitor’s courses are promoted to clients that the instructor brought in. Sure, that may work in favor of newer users who might need the advertising, but from the point of view of a user, that business sense could seem too self-serving and unnecessary.
Marketing at a Price
It’s Udemy’s cut-throat policies that have turned off several former or potential users. They appear to be aware of the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable does not market the courses for its users, that responsibility is left entirely to them. In an extreme manner, Udemy markets their user’s courses aggressively, but with a significant price. That price is a massive chunk of control and earnings.
Udemy started with a 90% instructor revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course earnings may still seem reasonable to others, particularly to those whose courses were previously created for other purposes and were merely shared more openly on Udemy, but that hurt many of the instructors who were selling solely from the company’s site. In addition to this, what have driven people over the edge are the restrictions on pricing. In 2016, Udemy put a cap on its costs, and all classes on the system needed to be within the $20-$50 range. That is regardless of the uniqueness or skillfulness of a program, and it’s natural for some to turn away and look for better outlets for their ideas. If you combine these two policies, and have a course priced at $20 and a 50% creator revenue, selling on Udemy becomes almost impossible as a reliable source of primary income.
So while it is true that Udemy has a large audience which you may want to tap into, most of the topics which they offer are actually very limited to largely Technology and Personal Development. Consider that and their dog-eat-dog advertising strategies and absorption of your brand’s identity, I would say Teachable is the response to many of Udemy’s shortcomings. In the end, nothing is more satisfying than building your own following.
Teachable vs Thinkific
Pricing Teachable vs Other Platforms
If you’re looking for an LMS that’s comparable to Teachable’s price, Thinkific is another great company that offers a great deal for less. Both provide their first tier programs at no cost, and start charging for each higher tier thereafter. Many beginners choose Thinkific for its generous waiving of transaction fees on any of its plans; but a closer look at the fine print will show that it charges extra for certain options which are already included in Teachable’s monthly flat rates. However, those deviations are somewhat negligible, and with a range from $0-$499 per month, you can’t go wrong with either of these two.
But pricing is not all that they have in common. Both allow their users to create and sell personalized courses in their hosted platforms, without the bother of handling the technical aspects like website maintenance, hosting, and security.
Newbies to the biz tend to gravitate toward these firms for their easy-to-use interface that allows nearly all formats of content, such as audio, video, PDFs, and other multimedia. The majority of these can be uploaded to the courses with a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and track the progress of their students.
Teachable vs Other Platforms
One of the benefits of Teachable over Thinkific is the former’s class builder: it allows bulk changes to classes, which can be an enormous time-saver, especially for the ones that have built quite a number on their system; and it allows multi-format content in one lecture. What’s more is it can be connected to cloud services, such as Dropbox and Google Drive, for faster uploads from your computer.
In terms of course delivery, Teachable has an iOS app that enables students to learn on their mobile devices, which is something which Thinkific doesn’t have.
Sales and Marketing
After the content production comes the selling and promotion of your courses. This is where Teachable wins by a landslide. Both give the liberty to sell one-time or recurring products, offer discounts and bundles, or affiliate programs, but Teachable has more options. The real clincher is Teachable’s 1-step checkout process, which decreases customer fallout (which occurs more during obsolete, 2-step procedures like Thinkific’s). Additionally, it includes a 1-click upsell upon checkout, raising transactions per customer. Another significant benefit is Teachable’s payment gateway that accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automated payout to affiliates and writers (when applicable), taking care of tax forms and similar documentation. If you have users from the EU, it even goes as far as including EU VAT on top of course rates. That definitely gives you more value for your own content. Click here to check out pricing for Teachable.
Teachable vs Podia Teachable vs Other Platforms
One of the online course platforms with the cheapest top tier is Podia. Though it doesn’t have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is offered at $79 (with Teachable at $399). This price gap can be due to the vastly different things they each offer. On the one hand, Teachable is a fully customizable course creator and seller, and on the other, Podia decided to concentrate on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will immediately help you narrow down your choice to what’s best suited to your needs.
Podia’s compact categories lets users filter out other aspects which they might not need to dip into, such as e-commerce. Its interface is simple, clean, and pretty good for novice instructors. Having said that, this is also why it may not satisfy the needs of creators who want to do more with their website. Since the variety is not much, more advanced users may find it lacking.
Course Creation and Control
Teachable beats Podia in design and customization tools, with choices for easy uploads of files, texts, and quizzes. Those that dabble in code may also experiment with that within Teachable. Users can easily get the slick look of a professional site by choosing from default themes which can be customized to liking. Teachable’s editor makes it easy to create changes and push upsells, maximizing both user’s time and profitability.
Both have a trickle content attribute for the ones that want to space the lessons offered to their clients, and avoid cramming modules in one go. What is unique to Teachable is innovative control over course compliance, such as keeping tabs on students’ completion of quizzes and lessons. It also has built-in certification that users can make and send to their students at the conclusion of the course. Concerning integrations, Teachable has improved autoresponders and analytics, both of which are very important to sales and marketing.
Recommendation Teachable vs Other Platforms
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has exceptional creation and builder resources for designing a sleek course site, gives you control over your advertising and sales, has attributes that cut time and effort on backend paperwork, and provides the best value for money. With more updates and user feedback, they’re guaranteed to be a trusted choice for years to come.