The present trend of consumer behaviour moving into online media is quickly becoming the new normal for many industries. It’s not surprising that the exact same is true for unconventional education through the multitude of online courses now available on the Internet. It has opened more avenues of learning outside the classroom setting, and has enabled nearly anyone with an idea to share their knowledge.
Whether you want to teach your hobbies, or something related to your expertise, there are lots of online course platforms (OCP) or learning management systems (LMS) which can help you get started. Some OCPs will offer services from scratch, like making your website, while others focus mainly on assisting you to reach your target audience. The 1st step is finding which one can move your ideas seamlessly onto the screens of your prospective students.
With so many LMS to choose from, there is one company that has stood out because of its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the top choice of instructors, and after pitting it against its rivals, it’s clear why.
Teachable vs Udemy Teachable vs Ruzuku
Udemy was one of the pioneers of LMS, which explains why and how their audience remains among the biggest markets in the industry: they were there first. Udemy and Teachable are currently two of the most popular options in selling online courses, but they are extremely different in essence and progressiveness.
Teachable allows users to build their own course site and sell their brand, while Udemy is merely a market for class creators that have existing courses. At the very surface, this means that Teachable allows you to use your custom domain while Udemy will have your customers return to Udemy.com. On another level, Teachable gives you tools to create and personalize the entirety of your site, from content building and editing to sales, which are not in any way possible on Udemy. One of the more immediate consequences of this is that Teachable lets you communicate more directly with your clientele, by providing you with access to pupil’s data and information; but once you’re on Udemy’s platform, your students’ information is theirs alone for whatever other purpose it might serve them. And in line with that, Udemy seems to care most about selling courses, period; therefore it’s not only your classes, but every other course on their listing. There have been testimonials that said this, when even competitor’s classes have been promoted to students that the instructor brought in. Sure, that may work in favor of newer users who could need the marketing, but from the viewpoint of a loyal user, that business sense could seem too self-serving and unnecessary.
Marketing at a Price
It is Udemy’s cut-throat policies that have turned off several former or possible users. They seem to know the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable doesn’t promote the courses for its own users, that responsibility is left entirely to them. In an extreme manner, Udemy markets their user’s courses aggressively, but with a substantial price. That price is a huge chunk of control and revenue.
Udemy began with a 90% instructor revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course earnings may still look reasonable to others, especially to those whose courses were previously created for different purposes and were merely shared more publicly on Udemy, but that hurt many of the instructors who were selling solely from the corporation’s site. On top of that, what have driven people over the edge are the restrictions on pricing. In 2016, Udemy put a cap on its costs, and all classes on the system needed to be within the $20-$50 range. That is regardless of the uniqueness or skillfulness of a program, and it’s natural for some to turn away and look for better outlets for their ideas. If you combine these two policies, and have a course priced at $20 and a 50% creator revenue, selling on Udemy becomes nearly impossible as a dependable source of primary income.
So while it is true that Udemy has a large audience which you might want to tap into, most of the topics which they offer are really very limited to largely Technology and Personal Development. Consider their dog-eat-dog advertising strategies and absorption of your brand’s identity, I would say Teachable is the response to many of Udemy’s shortcomings. In the end, there is nothing more satisfying than building your own following.
Teachable vs Thinkific
Pricing Teachable vs Ruzuku
If you’re searching for an LMS that is comparable to Teachable’s price, Thinkific is another great company that offers a great deal for less. Both provide their first tier programs at no cost, and start charging for every higher tier thereafter. Many beginners choose Thinkific for its generous waiving of transaction fees on all of its plans; but a closer look at the fine print will reveal that it charges extra for certain features which are already included in Teachable’s monthly flat rates. But, those deviations are somewhat negligible, and with a range from $0-$499 per month, you can’t go wrong with either of these.
But pricing is not all that they have in common. Both allow their users to create and sell personalized classes in their hosted platforms, without the bother of handling the technical aspects like website maintenance, hosting, and security.
Newbies to the biz tend to gravitate toward these firms for their easy-to-use interface which allows nearly all formats of content, such as audio, video, PDFs, and other multimedia. The majority of these can be uploaded into the site by a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and track the progress of their pupils.
Teachable vs Ruzuku
Among the benefits of Teachable over Thinkific is the former’s course builder: it allows bulk changes to courses, which may be an enormous time-saver, especially for the ones that have built quite a number on their system; and it allows multi-format content in one lecture. What’s more is it can be connected to cloud services, such as Dropbox and Google Drive, for faster uploads from your devices.
In terms of course delivery, Teachable has an iOS app that permits pupils to learn on their mobile devices, which is something that Thinkific does not have.
Sales and Marketing
Following the content creation comes the selling and promotion of your courses. This is where Teachable wins by a landslide. Both give the liberty to sell one-time or recurring products, offer discounts and bundles, or add affiliate programs, but Teachable has more choices. The real clincher is Teachable’s 1-step checkout procedure, which decreases customer fallout (which happens more during outdated, 2-step processes like Thinkific’s). It also includes a 1-click upsell upon checkout, increasing transactions per customer. Another significant advantage is Teachable’s payment gateway that accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automated payout to affiliates and authors (when applicable), focusing on tax forms and similar documentation. If you have users from the EU, it even goes as far as including EU VAT on top of course rates. That definitely gives you more value for your own content. Click here to check out pricing for Teachable.
Teachable vs Podia Teachable vs Ruzuku
One of the online course platforms with the most affordable top tier is Podia. Though it does not have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is offered at $79 (with Teachable at $399). This price gap can be due to the vastly different things they each offer. On the one hand, Teachable is a fully customizable class creator and seller, and on the other, Podia decided to concentrate on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will instantly help you narrow down your choice to what’s best suited for you.
Podia’s streamlined classes lets users filter out other aspects which they may not have to dip into, like e-commerce. Its interface is easy, clean, and fairly good for novice instructors. Having said that, this is also why it may not satisfy the needs of instructors who wish to do more with their website. Since the variety isn’t much, more advanced users may find it lacking.
Course Creation and Control
Teachable beats Podia in design and personalization tools, with choices for simple uploads of files, texts, and quizzes. Those that dabble in code can also experiment with that within Teachable. Users can easily get the sleek look of a professional site by selecting from default themes which can be customized to satisfaction. Teachable’s editor makes it effortless to create changes and push upsells, maximizing both user’s time and profitability.
Both have a drip content feature for the ones that want to space the lessons offered to their clients, and avoid cramming modules in one go. What’s unique to Teachable is innovative control over course compliance, like keeping tabs on students’ completion of quizzes and lessons. Additionally, it has built-in certificates that users can make and send to their students at the conclusion of the lessons. In terms of integrations, Teachable has better autoresponders and analytics, both of which are very important to marketing and sales.
Recommendation Teachable vs Ruzuku
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has exceptional creation and builder tools for designing a sleek course website, gives you control over your advertising and sales, has attributes that reduce time and effort on backend paperwork, and gives the best value for money. With more upgrades and user feedback, they are certain to be a trusted company for many years to come.