The present trend of consumer behaviour moving into online media is quickly becoming the new normal for many businesses. It’s not surprising that the same is true for non-traditional education through the multitude of online courses now available online. This has opened more avenues of learning outside the classroom setting, and has empowered nearly anyone with an idea to talk about their knowledge.
Whether you want to teach your hobbies, or something associated with your experience, there are many online course platforms (OCP) or learning management systems (LMS) that may help you begin. Some OCPs will offer services from scratch, like creating your website, while others focus mainly on helping you reach your target audience. The 1st step is discovering which one can transfer your ideas seamlessly onto the screens of your prospective students.
With all these LMS to choose from, there is one company that has stood out for its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the leading choice of instructors, and after pitting it against its rivals, it is clear why.
Teachable vs Udemy Teachable Website
Udemy was among the pioneers of LMS, which explains how and why their audience is still among the largest markets in the industry: they were there . Udemy and Teachable are now two of the most popular options in selling online courses, but they are very distinct in essence and progressiveness.
Teachable allows users to construct their own course site and sell their brand, while Udemy is merely a market for course creators that have existing classes. At the very surface, this means that Teachable allows you to use your custom domain while Udemy will have your clients return to Udemy.com. On another level, Teachable gives you tools to create and customize the entirety of your site, from content editing and building to sales, which aren’t in any way possible on Udemy. One of the more immediate consequences of this is that Teachable allows you to communicate more directly with your clientele, by providing you with access to pupil’s data and information; but as soon as you’re on Udemy’s platform, your students’ information is theirs exclusively for whatever other purpose it might serve them. And in line with that, Udemy seems to care most about selling courses, period; so it’s not only your courses, but every other course on their listing. There have been testimonials that said this, when even competitor’s courses are promoted to students that the user brought in. Sure, that may work in favor of newer users who could need the marketing, but from the viewpoint of a loyal user, that business sense could seem too self-serving and unnecessary.
Marketing at a Price
It’s Udemy’s cut-throat policies that have turned off many former or possible users. They seem to be aware of the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable doesn’t market the courses for its own users, that responsibility is left entirely to them. In an extreme manner, Udemy markets their user’s courses aggressively, but with a significant price. That price is a huge chunk of control and earnings.
Udemy began with a 90% instructor revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course earnings may still look reasonable to others, particularly to those whose classes were previously created for other purposes and were only shared more openly on Udemy, but that hurt a number of the instructors who were selling solely in the company’s site. In addition to this, what have driven people over the edge are the restrictions on pricing. In 2016, Udemy put a cap on its prices, and all courses on the system needed to be within the $20-$50 range. That is regardless of the uniqueness or skillfulness of a program, and it’s natural for some to turn away and look for better outlets for their ideas. If you combine both of these policies, and have a course priced at $20 and a 50% creator revenue, selling on Udemy becomes almost impossible as a dependable source of primary income.
So while it is true that Udemy has a large audience which you may choose to tap into, most of the topics which they offer are actually very limited to mostly Technology and Personal Development. Consider their dog-eat-dog advertising strategies and absorption of your brand’s identity, I’d say Teachable is the response to many of Udemy’s shortcomings. In the long run, there is nothing more satisfying than building your own following.
Teachable vs Thinkific
Pricing Teachable Website
If you’re looking for an LMS that is comparable to Teachable’s price, Thinkific is another great company that offers a lot for less. Both offer their first tier programs at no cost, and start charging for every higher tier thereafter. Many beginners choose Thinkific for its generous waiving of transaction fees on any of its plans; but a closer look at the fine print will show that it charges extra for certain options which are already included in Teachable’s monthly flat prices. But, those deviations are somewhat negligible, and with a range from $0-$499 per month, you really can’t go wrong with either of these two.
But pricing isn’t all they have in common. Both allow their users to create and sell personalized classes in their hosted platforms, without the bother of handling the technical aspects like site maintenance, hosting, and security.
Newbies to the biz tend to gravitate toward these firms for their easy-to-use interface that allows nearly all formats of content, including video, audio, PDFs, and other multimedia. The majority of these can be uploaded into the site with a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and track the progress of their students.
Among the advantages of Teachable over Thinkific is the former’s course builder: it allows bulk changes to courses, which can be an enormous time-saver, especially for those that have built quite a number on their system; and it allows multi-format content in 1 lecture. What’s more is it can be connected to cloud services, like Dropbox and Google Drive, for quicker uploads from your PC.
Concerning course delivery, Teachable has an iOS application that enables students to learn on their mobile devices, which is something that Thinkific doesn’t have.
Sales and Marketing
Following the content production comes the selling and marketing of your classes. This is where Teachable wins by a landslide. Both give the liberty to sell one-time or recurring goods, offer discounts and bundles, or affiliate programs, but Teachable has more choices. The real clincher is Teachable’s 1-step checkout process, which reduces customer fallout (which occurs more during outdated, 2-step processes like Thinkific’s). It also comes with a 1-click upsell upon checkout, raising transactions per client. Another significant advantage is Teachable’s payment gateway which accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automated payout to affiliates and authors (when applicable), focusing on tax forms and similar documentation. For those who have users from the EU, it even goes as far as including EU VAT on top of course rates. That definitely gives you more value for your own content. Click here to check out pricing for Teachable.
Teachable vs Podia Teachable Website
One of the online course platforms with the most affordable top tier is Podia. Though it doesn’t have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is offered at $79 (with Teachable at $399). This price gap could be due to the vastly different things they each offer. On the one hand, Teachable is a fully customizable class creator and vendor, and on the other, Podia decided to focus on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will immediately help you narrow down your choice to what’s best suited for you.
Podia’s compact categories lets users filter out other aspects that they may not have to dip into, such as e-commerce. Its interface is easy, clean, and fairly good for novice instructors. Having said that, this is also why it may not satisfy the needs of instructors who want to do more with their site. Since the variety is not much, more advanced users may find it lacking.
Course Creation and Control
Teachable beats Podia in design and personalization tools, with options for easy uploads of files, texts, and quizzes. Those that dabble in code may also explore that within Teachable. Users can easily get the sleek look of a professional site by choosing from default themes which can be customized to liking. Teachable’s editor makes it easy to create changes and push upsells, maximizing both user’s time and profitability.
Both have a trickle content attribute for the ones that would like to space the lessons offered to their clients, and prevent cramming modules in one go. What’s unique to Teachable is advanced control over course compliance, like keeping tabs on students’ completion of lessons and quizzes. Additionally, it has built-in certification that users can create and send to their clients at the end of the course. In terms of integrations, Teachable has better autoresponders and analytics, both of which are very important to marketing and sales.
Recommendation Teachable Website
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has exceptional creation and builder resources for designing a sleek course website, gives you control over your marketing and sales, has features that cut time and effort on backend paperwork, and provides the best value for money. With more upgrades and user feedback, they are guaranteed to be a reliable company for years to come.