The current trend of consumer behaviour moving into online media is fast becoming the new normal for many industries. It’s no surprise that the same is true for unconventional education through the multitude of online courses now available online. It has opened more avenues of learning beyond the classroom setting, and has enabled nearly anyone with an idea to share their knowledge.
Whether you want to teach your hobbies, or something associated with your expertise, there are many online course platforms (OCP) or learning management systems (LMS) that may help you begin. Some OCPs will offer services from scratch, like creating your website, while others focus mainly on assisting you to reach your target audience. The 1st step is discovering which one can move your ideas seamlessly onto the screens of your prospective students.
With all these LMS to pick from, there’s one firm that has stood out because of its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the leading choice of instructors, and after pitting it against its rivals, it is clear why.
Teachable vs Udemy Thinkific vs Kajabi vs Teachable
Udemy was one of the leaders of LMS, which explains why and how their audience is still among the biggest markets in the business: they were there . Udemy and Teachable are now two of the most popular choices in selling online courses, but they are very distinct in essence and progressiveness.
Teachable allows users to construct their own course website and sell their brand, while Udemy is simply a marketplace for course creators that have existing classes. At the surface, this means that Teachable allows you to use your custom domain while Udemy will have your clients return to Udemy.com. On another level, Teachable gives you tools to create and customize the entirety of your site, from content building and editing to sales, which aren’t in any way possible on Udemy. Among the more immediate consequences of this is that Teachable lets you communicate more directly with your clientele, by providing you with access to pupil’s data and information; but once you’re on Udemy’s platform, your students’ information is theirs alone for whatever other purpose it might serve them. And in accordance with that, Udemy seems to care most about selling courses, period; therefore it’s not just your classes, but every other course in their listing. There have been testimonials that said this, when even competitor’s classes have been promoted to students that the user brought in. Sure, that may work in favor of newer users who might use the advertising, but from the point of view of a user, that business sense could seem overly spammy and unnecessary.
Marketing at a Price
It’s Udemy’s cut-throat policies which have turned off several former or potential users. They appear to be aware of the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable does not promote the courses for its users, that responsibility is left entirely to them. In an extreme fashion, Udemy markets their user’s courses aggressively, but with a substantial price. That price is a massive chunk of control and revenue.
Udemy started with a 90% instructor revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course revenues may still seem reasonable to others, especially to those whose classes were previously created for other purposes and were merely shared more publicly on Udemy, but that hurt many of the instructors who were selling solely in the company’s site. In addition to this, what have driven people over the edge are the restrictions on pricing. In 2016, Udemy put a cap on its prices, and all classes on the system needed to be within the $20-$50 range. That is regardless of the uniqueness or skillfulness of a program, and it is natural for some to turn away and look for better outlets for their thoughts. If you combine these two policies, and have a class priced at $20 and a 50% creator revenue, selling on Udemy becomes almost impossible as a dependable source of primary income.
So while it’s true that Udemy has a massive audience which you may choose to tap into, the majority of the topics that they offer are actually quite limited to mostly Technology and Personal Development. Consider that and their dog-eat-dog marketing strategies and absorption of your brand’s identity, I would say Teachable is the answer to many of Udemy’s shortcomings. In the end, there is nothing more satisfying than creating your own following.
Teachable vs Thinkific
Pricing Thinkific vs Kajabi vs Teachable
If you’re looking for an LMS that’s comparable to Teachable’s cost, Thinkific is another great company that offers a great deal for less. Both offer their first tier programs at no cost, and start charging for every higher tier thereafter. Many beginners choose Thinkific because of its generous waiving of transaction fees on any of its plans; however a closer look at the fine print will reveal that it charges extra for certain features which are already included in Teachable’s monthly flat prices. However, those deviations are somewhat negligible, and with a range from $0-$499 per month, you can’t go wrong with either of these two.
But pricing is not all that they have in common. Both enable their users to create and sell personalized courses on their hosted platforms, without the hassle of handling the technical aspects like site maintenance, hosting, and security.
Newbies to the biz tend to gravitate toward these firms for their easy-to-use interface that allows nearly all formats of content, including video, audio, PDFs, and other multimedia. Most of these can be uploaded into the site with a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and monitor the progress of their pupils.
Thinkific vs Kajabi vs Teachable
Among the benefits of Teachable over Thinkific is the former’s class builder: it allows bulk changes to classes, which can be an enormous time-saver, especially for those that have built quite a few on their system; also it allows multi-format content in 1 lecture. What’s more is it can be connected to cloud services, like Dropbox and Google Drive, for faster uploads from your devices.
In terms of course delivery, Teachable has an iOS application that enables students to learn on their mobile devices, which is something which Thinkific doesn’t have.
Sales and Marketing
After the content creation comes the selling and marketing of your classes. This is where Teachable wins by a landslide. Both give the liberty to sell one time or recurring products, offer discounts and packages, or affiliate programs, but Teachable has more choices. The real clincher is Teachable’s 1-step checkout process, which reduces customer fallout (which occurs more during outdated, 2-step procedures like Thinkific’s). Additionally, it includes a 1-click upsell upon checkout, raising transactions per customer. Another major advantage is Teachable’s payment gateway which accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automated payout to affiliates and writers (when applicable), taking care of tax forms and similar documentation. For those who have users from the EU, it even goes as far as including EU VAT on top of course rates. That definitely gives you more value for your own content. Click here to check out pricing for Teachable.
Teachable vs Podia Thinkific vs Kajabi vs Teachable
Among the online course platforms with the cheapest top tier is Podia. Though it does not have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is provided at $79 (with Teachable at $399). This price gap can be a result of the vastly different things they each offer. On the one hand, Teachable is a fully customizable course creator and vendor, and on the other, Podia decided to concentrate on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will instantly help you narrow down your choice to what’s best suited for you.
Podia’s compact categories lets users filter out other aspects which they may not need to dip into, such as e-commerce. Its interface is simple, clean, and pretty good for novice instructors. That said, this is why it may not satisfy the needs of creators who wish to do more with their website. Since the variety is not much, more advanced users may find it lacking.
Course Creation and Control
Teachable beats Podia in design and personalization tools, with options for easy uploads of files, texts, and quizzes. Those that dabble in code can also explore that within Teachable. Users can easily get the sleek look of a professional site by choosing from default themes that can be customized to liking. Teachable’s editor makes it easy to create changes and push upsells, maximizing both user’s time and profitability.
Both have a drip content feature for the ones that want to space the lessons offered to their clients, and prevent cramming modules in 1 go. What is unique to Teachable is innovative control over course compliance, like keeping tabs on students’ completion of lessons and quizzes. Additionally, it has built-in certification that users can create and send to their clients at the end of the course. In terms of integrations, Teachable has better autoresponders and analytics, both of which are extremely important to marketing and sales.
Recommendation Thinkific vs Kajabi vs Teachable
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has excellent creation and builder resources for designing a sleek course website, gives you control over your advertising and sales, has features that cut time and effort on backend paperwork, and gives the best value for money. With more upgrades and user feedback, they are guaranteed to be a reliable company for many years to come.