The present trend of consumer behavior moving into online media is fast becoming the new normal for many businesses. It’s not surprising that the exact same is true for non-traditional education through the multitude of online courses now available online. This has opened more avenues of learning outside the classroom setting, and has enabled nearly anyone with an idea to share their knowledge.
Whether you want to teach your hobbies, or something related to your expertise, there are many online course platforms (OCP) or learning management systems (LMS) that may help you get started. Some OCPs will offer services from scratch, like making your site, while others focus mainly on assisting you to reach your target audience. The 1st step is discovering which one can transfer your ideas seamlessly onto the screens of your prospective students.
With all these LMS to pick from, there is one firm that has stood out because of its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the leading choice of creative entrpreneurs, and after pitting it against its rivals, it is clear why.
Teachable vs Udemy Thinkific vs Teachable International
Udemy was one of the leaders of LMS, which explains how and why their audience is still among the biggest markets in the business: they were there first. Udemy and Teachable are currently two of the most popular options in selling online classes, but they’re extremely distinct in essence and progressiveness.
Teachable allows users to construct their own course site and market their brand, while Udemy is simply a market for class creators that have existing courses. At the very surface, this means that Teachable lets you use your custom domain while Udemy will have your clients keep coming back to Udemy.com. On another level, Teachable gives you tools to create and personalize the entirety of your course, from content editing and building to sales, which are not in any way possible on Udemy. One of the more immediate consequences of this is that Teachable lets you communicate more directly with your clientele, by providing you with access to pupil’s data and information; but once you’re on Udemy’s platform, your students’ information is theirs exclusively for whatever other purpose it may serve them. And in accordance with that, Udemy seems to care most about selling courses, period; so it is not only your courses, but every other course in their listing. There have been testimonials that mentioned this, when even competitor’s courses are promoted to students that the user brought in. Sure, that may work in favor of newer users who could use the marketing, but from the point of view of a user, that business sense could seem overly spammy and unnecessary.
Marketing at a Price
It’s Udemy’s cut-throat policies that have turned off several former or possible users. They seem to be aware of the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable doesn’t promote the courses for its users, that responsibility is left entirely to them. In an extreme fashion, Udemy markets their consumer’s courses aggressively, but with a significant price. That price is a huge chunk of control and earnings.
Udemy began with a 90% creator revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course revenues may still seem reasonable to others, particularly to those whose classes were previously created for other purposes and were only shared more publicly on Udemy, but that hurt a number of the instructors who were selling solely from the company’s site. In addition to that, what have driven people over the edge are the restrictions on pricing. In 2016, Udemy set a cap on its prices, and all classes on the system had to be within the $20-$50 range. This is regardless of the uniqueness or skillfulness of a course, and it is natural for some to turn away and look for better outlets for their thoughts. If you combine both of these policies, and have a class priced at $20 and a 50% instructor revenue, selling on Udemy becomes nearly impossible as a dependable source of primary income.
So while it’s true that Udemy has a large audience which you may choose to tap into, the majority of the topics that they offer are actually quite limited to mostly Technology and Personal Development. Consider that and their dog-eat-dog marketing strategies and absorption of your brand’s identity, I’d say Teachable is the answer to many of Udemy’s shortcomings. In the long run, nothing is more satisfying than building your own following.
Teachable vs Thinkific
Pricing Thinkific vs Teachable International
If you’re searching for an LMS that is comparable to Teachable’s cost, Thinkific is another terrific company that offers a lot for less. Both provide their first tier plans for free, and start charging for every higher tier thereafter. Many beginners choose Thinkific because of its generous waiving of transaction fees on any of its plans; however a closer look at the fine print will reveal that it costs extra for certain options which are already included in Teachable’s monthly flat rates. However, those deviations are somewhat negligible, and with a range from $0-$499 per month, you really can’t go wrong with either of these.
But pricing isn’t all that they have in common. Both allow their users to create and sell personalized courses in their hosted platforms, without the bother of handling the technical aspects like website maintenance, hosting, and security.
Newbies to the biz tend to gravitate toward these firms for their easy-to-use interface that allows nearly all formats of content, such as audio, video, PDFs, and other multimedia. The majority of these can be uploaded to the site by a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and track the progress of their pupils.
Thinkific vs Teachable International
One of the advantages of Teachable over Thinkific is the former’s class builder: it allows bulk changes to courses, which can be an enormous time-saver, especially for the ones that have built quite a few on their system; also it allows multi-format content in one lecture. What’s more is it can be linked to cloud services, like Dropbox and Google Drive, for quicker uploads from your devices.
In terms of course delivery, Teachable has an iOS application that enables students to learn on their mobile devices, which is something which Thinkific does not have.
Sales and Marketing
Following the content production comes the selling and promotion of your classes. This is where Teachable wins by a landslide. Both give the freedom to sell one-time or recurring products, offer discounts and packages, or affiliate programs, but Teachable has more choices. The real clincher is Teachable’s 1-step checkout procedure, which reduces customer fallout (which occurs more during outdated, 2-step processes like Thinkific’s). It also comes with a 1-click upsell upon checkout, raising transactions per customer. Another major benefit is Teachable’s payment gateway that accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automated payout to affiliates and writers (when applicable), taking care of tax forms and similar documentation. For those who have users from the EU, it even goes as far as including EU VAT on top of course prices. That definitely gives you more value to your own content. Click here to check out pricing for Teachable.
Teachable vs Podia Thinkific vs Teachable International
One of the online class platforms with the cheapest top tier is Podia. Though it does not have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is offered at $79 (with Teachable at $399). This price gap can be a result of the vastly different things they each offer. On the one hand, Teachable is a fully customizable course creator and vendor, and on the other, Podia chose to focus on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will instantly help you narrow down your choice to what is best suited for you.
Podia’s streamlined categories lets users filter out other aspects that they may not have to dip into, such as e-commerce. Its interface is easy, clean, and pretty great for novice instructors. That said, this is why it may not meet the needs of instructors who wish to do more with their website. Since the variety isn’t much, more advanced users may find it lacking.
Course Creation and Control
Teachable defeats Podia in design and customization tools, with choices for simple uploads of files, texts, and quizzes. Those that dabble in code can also explore that within Teachable. Users can easily get the slick look of a professional website by selecting from default themes that can be customized to liking. Teachable’s editor makes it effortless to create changes and push upsells, maximizing both user’s time and profitability.
Both have a trickle content attribute for the ones that would like to space the lessons offered to their clients, and avoid cramming modules in one go. What is unique to Teachable is innovative control over course compliance, such as keeping tabs on students’ completion of quizzes and lessons. Additionally, it has built-in certification that users can create and send to their students at the end of the course. In terms of integrations, Teachable has better autoresponders and analytics, both of which are extremely important to sales and marketing.
Recommendation Thinkific vs Teachable International
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has excellent creation and builder tools for designing a slick course site, gives you control over your advertising and sales, has features that cut time and effort on backend paperwork, and provides the best value for money. With more updates and user feedback, they’re guaranteed to be a reliable choice for many years to come.