The current trend of consumer behaviour moving into online media is fast becoming the new normal for many industries. It’s no surprise that the exact same is true for unconventional education through the multitude of online courses now available online. This has opened more avenues of learning outside the classroom setting, and has empowered nearly anyone with an idea to talk about their knowledge.
Whether you want to teach your hobbies, or something associated with your experience, there are lots of online course platforms (OCP) or learning management systems (LMS) that may help you get started. Some OCPs will offer services from scratch, like making your site, while others focus mainly on assisting you to reach your target audience. The 1st step is discovering which one can transfer your ideas seamlessly onto the screens of your potential students.
With so many LMS to pick from, there’s one firm that has stood out for its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the top choice of instructors, and after pitting it against its rivals, it’s clear why.
Teachable vs Udemy Udemy vs Teachable vs Thinkific
Udemy was among the leaders of LMS, which explains why and how their audience is still among the largest markets in the industry: they were there . Udemy and Teachable are now two of the most popular choices in selling online courses, but they are extremely distinct in essence and progressiveness.
Teachable allows users to build their own course site and market their brand, while Udemy is merely a marketplace for class creators that have existing courses. At the surface, this means that Teachable lets you use your custom domain while Udemy will have your clients keep coming back to Udemy.com. On another level, Teachable gives you tools to create and customize the entirety of your course, from content editing and building to sales, which are not at all possible on Udemy. One of the more immediate consequences of this is that Teachable allows you to communicate more directly with your clientele, by giving you access to student’s data and information; but as soon as you’re on Udemy’s platform, your students’ information is theirs exclusively for whatever other purpose it might serve them. And in accordance with this, Udemy seems to care about selling courses, period; therefore it’s not just your classes, but every other class on their list. There have been testimonials that mentioned this, when even competitor’s courses are promoted to students that the user brought in. Sure, that may work in favor of newer users who might use the advertising, but from the viewpoint of a loyal user, that business sense could seem too self-serving and unnecessary.
Marketing at a Price
It is Udemy’s cut-throat policies that have turned off many former or potential users. They appear to be aware of the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable doesn’t market the courses for its users, that responsibility is left entirely to them. In an extreme fashion, Udemy markets their consumer’s courses aggressively, but with a substantial price. That price is a massive chunk of control and earnings.
Udemy started with a 90% creator revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course revenues may still seem sensible to others, particularly to those whose classes were previously created for other purposes and were only shared more openly on Udemy, but that hurt a number of the instructors who were selling solely from the company’s site. On top of that, what have driven people over the edge are the restrictions on pricing. In 2016, Udemy set a cap on its costs, and all courses on the system needed to be within the $20-$50 range. That is regardless of the uniqueness or skillfulness of a program, and it’s natural for some to turn away and look for better outlets for their thoughts. If you combine both of these policies, and have a class priced at $20 and a 50% instructor revenue, selling on Udemy becomes nearly impossible as a reliable source of primary income.
So while it’s true that Udemy has a large audience that you might choose to tap into, most of the topics that they offer are actually very limited to largely Technology and Personal Development. Consider their dog-eat-dog marketing strategies and absorption of your brand’s identity, I would say Teachable is the answer to many of Udemy’s shortcomings. In the long run, nothing is more satisfying than building your own following.
Teachable vs Thinkific
Pricing Udemy vs Teachable vs Thinkific
If you’re searching for an LMS that is comparable to Teachable’s price, Thinkific is another terrific company that offers a lot for less. Both offer their first tier plans for free, and start charging for each higher tier thereafter. Many beginners choose Thinkific because of its generous waiving of transaction fees on any of its plans; but a closer look at the fine print will show that it costs extra for certain features which are already included in Teachable’s monthly flat rates. However, those deviations are somewhat negligible, and with a range from $0-$499 per month, you can’t go wrong with either of these two.
But pricing isn’t all they have in common. Both enable their users to create and sell personalized classes on their hosted platforms, without the hassle of handling the technical aspects like website maintenance, hosting, and security.
Newbies to the biz have a tendency to gravitate toward these firms for their easy-to-use interface which allows nearly all formats of content, such as video, audio, PDFs, and other multimedia. Most of these can be uploaded into the courses by a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and monitor the progress of their pupils.
Udemy vs Teachable vs Thinkific
One of the benefits of Teachable over Thinkific is the former’s class builder: it allows bulk changes to classes, which can be a huge time-saver, especially for those that have built quite a few on their system; and it allows multi-format content in 1 lecture. What’s more is it can be linked to cloud providers, such as Dropbox and Google Drive, for faster uploads from your computer.
Concerning course delivery, Teachable has an iOS app that permits students to learn on their mobile devices, which is something which Thinkific doesn’t have.
Sales and Marketing
After the content production comes the selling and promotion of your courses. This is where Teachable wins by a landslide. Both give the liberty to sell one time or recurring goods, offer discounts and packages, or add affiliate programs, but Teachable has more options. The real clincher is Teachable’s 1-step checkout procedure, which decreases customer fallout (which occurs more during obsolete, 2-step procedures like Thinkific’s). Additionally, it includes a 1-click upsell upon checkout, raising transactions per client. Another significant benefit is Teachable’s payment gateway that accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automatic payout to affiliates and writers (when applicable), focusing on tax forms and similar documentation. For those who have users from the EU, it even goes as far as including EU VAT on top of course rates. That definitely gives you more value to your content. Click here to check out pricing for Teachable.
Teachable vs Podia Udemy vs Teachable vs Thinkific
One of the online course platforms with the cheapest top tier is Podia. Though it does not have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is provided at $79 (with Teachable at $399). This price gap could be due to the vastly different things they each offer. On the one hand, Teachable is a fully customizable course creator and vendor, and on the other, Podia chose to concentrate on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will instantly help you narrow down your choice to what is best suited to your needs.
Podia’s streamlined categories lets users filter out other aspects which they might not need to dip into, such as e-commerce. Its interface is easy, clean, and pretty great for novice instructors. Having said that, this is also why it may not satisfy the needs of creators who want to do more with their site. Since the variety is not much, more advanced users may find it lacking.
Course Creation and Control
Teachable defeats Podia in design and customization tools, with choices for simple uploads of files, texts, and quizzes. The ones that dabble in code can also explore that within Teachable. Users can easily get the sleek look of a professional website by choosing from default themes which can be customized to satisfaction. Teachable’s editor makes it easy to create changes and push upsells, maximizing both user’s time and profitability.
Both have a trickle content attribute for the ones that would like to space the lessons provided to their clients, and avoid cramming modules in one go. What is unique to Teachable is advanced control over course compliance, like keeping tabs on students’ completion of quizzes and lessons. It also has built-in certification that users can create and send to their students at the conclusion of the lessons. In terms of integrations, Teachable has improved autoresponders and analytics, both of which are extremely important to sales and marketing.
Recommendation Udemy vs Teachable vs Thinkific
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has excellent creation and builder resources for designing a sleek course website, gives you control over your advertising and sales, has features that reduce time and effort on backend paperwork, and gives the best value for money. With more updates and user feedback, they’re guaranteed to be a trusted company for many years to come.