The current trend of consumer behaviour moving into online media is fast becoming the new normal for many industries. It’s not surprising that the exact same is true for non-traditional education via the multitude of online courses now available on the Internet. This has opened more avenues of learning beyond the classroom setting, and has enabled nearly anyone with an idea to talk about their knowledge.
Whether you want to teach your hobbies, or something associated with your experience, there are lots of online course platforms (OCP) or learning management systems (LMS) which may help you get started. Some OCPs will offer services from scratch, like making your site, while others focus mainly on assisting you to achieve your target audience. The 1st step is discovering which one can move your ideas seamlessly onto the screens of your prospective students.
With all these LMS to choose from, there is one company that has stood out for its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the top choice of instructors, and after pitting it against its competitors, it’s clear why.
Teachable vs Udemy What Does Teachable Mean
Udemy was one of the pioneers of LMS, which explains why and how their audience is still among the largest markets in the business: they were there first. Udemy and Teachable are now two of the most popular choices in selling online courses, but they are extremely distinct in essence and progressiveness.
Teachable allows users to construct their own course website and sell their brand, while Udemy is merely a marketplace for class creators that have existing classes. At the surface, this means that Teachable lets you use your custom domain while Udemy will have your clients keep coming back to Udemy.com. On another level, Teachable gives you tools to create and personalize the entirety of your site, from content building and editing to sales, which are not in any way possible on Udemy. Among the more immediate consequences of this is that Teachable allows you to communicate more directly with your clientele, by giving you access to student’s data and information; but as soon as you’re on Udemy’s platform, your students’ information is theirs alone for whatever other purpose it might serve them. And in accordance with that, Udemy seems to care most about selling courses, period; therefore it’s not just your classes, but every other class in their listing. There have been testimonials that mentioned this, when even competitor’s courses are promoted to clients that the user brought in. Sure, that may work in favor of newer users who could use the advertising, but from the viewpoint of a loyal user, that business sense could seem too self-serving and unnecessary.
Marketing at a Price
It is Udemy’s cut-throat policies which have turned off several former or potential users. They seem to be aware of the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable doesn’t promote the courses for its users, that responsibility is left entirely to them. In an extreme fashion, Udemy markets their user’s courses aggressively, but with a significant price. That price is a huge chunk of control and earnings.
Udemy began with a 90% instructor revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course earnings may still seem sensible to others, especially to those whose courses were previously created for other purposes and were only shared more publicly on Udemy, but that hurt many of the instructors that were selling solely in the corporation’s site. On top of this, what have driven people over the edge are the restrictions on pricing. In 2016, Udemy set a cap on its prices, and all classes on the system had to be within the $20-$50 range. That is regardless of the uniqueness or skillfulness of a course, and it’s natural for some to turn away and look for better outlets for their thoughts. If you combine both of these policies, and have a class priced at $20 and a 50% creator revenue, selling on Udemy becomes nearly impossible as a dependable source of primary income.
So while it is true that Udemy has a massive audience which you might choose to tap into, most of the topics which they offer are actually very limited to mostly Technology and Personal Development. Consider their dog-eat-dog advertising strategies and absorption of your brand’s identity, I would say Teachable is the answer to many of Udemy’s shortcomings. In the end, there is nothing more satisfying than building your own following.
Teachable vs Thinkific
Pricing What Does Teachable Mean
If you’re searching for an LMS that is comparable to Teachable’s price, Thinkific is another terrific company that offers a lot for less. Both provide their first tier plans for free, and start charging for each higher tier thereafter. Many beginners choose Thinkific because of its generous waiving of transaction fees on all of its plans; however a closer look at the fine print will reveal that it costs extra for certain features that are already included in Teachable’s monthly flat rates. But, those deviations are somewhat negligible, and with a range from $0-$499 per month, you can’t go wrong with either of these two.
But pricing isn’t all that they have in common. Both enable their users to create and sell personalized courses in their hosted platforms, without the bother of handling the technical aspects like site maintenance, hosting, and security.
Newbies to the biz tend to gravitate toward these companies for their easy-to-use interface that allows nearly all formats of content, such as video, audio, PDFs, and other multimedia. The majority of these can be uploaded to the courses with a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and monitor the progress of their students.
What Does Teachable Mean
Among the benefits of Teachable over Thinkific is the former’s class builder: it allows bulk changes to classes, which can be an enormous time-saver, especially for those that have built quite a number on their system; also it allows multi-format content in 1 lecture. What’s more is it can be linked to cloud services, such as Dropbox and Google Drive, for quicker uploads from your computer.
In terms of course delivery, Teachable has an iOS application that enables pupils to learn on their mobile devices, which is something that Thinkific does not have.
Sales and Marketing
After the content creation comes the selling and promotion of your classes. This is where Teachable wins by a landslide. Both give the freedom to sell one-time or recurring products, offer discounts and packages, or add affiliate programs, but Teachable has more choices. The real clincher is Teachable’s 1-step checkout procedure, which decreases customer fallout (which occurs more during obsolete, 2-step processes like Thinkific’s). It also includes a 1-click upsell upon checkout, increasing transactions per customer. Another major benefit is Teachable’s payment gateway which accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automated payout to affiliates and writers (when applicable), focusing on tax forms and similar documentation. For those who have users from the EU, it even goes as far as including EU VAT on top of course rates. That definitely gives you more value to your content. Click here to check out pricing for Teachable.
Teachable vs Podia What Does Teachable Mean
One of the online class platforms with the most affordable top tier is Podia. Though it does not have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is offered at $79 (with Teachable at $399). This price gap can be due to the vastly different things they each offer. On the one hand, Teachable is a fully customizable class creator and vendor, and on the other, Podia chose to concentrate on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will instantly help you narrow down your choice to what is best suited for you.
Podia’s compact classes lets users filter out other aspects which they may not have to dip into, like e-commerce. Its interface is simple, clean, and pretty good for novice instructors. Having said that, this is also why it may not meet the needs of instructors who wish to do more with their website. Since the variety is not much, more advanced users may find it lacking.
Course Creation and Control
Teachable beats Podia in design and customization tools, with choices for simple uploads of files, texts, and quizzes. Those that dabble in code can also explore that within Teachable. Users can easily get the sleek look of a professional website by choosing from default themes which can be customized to satisfaction. Teachable’s editor makes it effortless to create changes and push upsells, maximizing both user’s time and profitability.
Both have a drip content feature for those that would like to space the lessons provided to their clients, and avoid cramming modules in 1 go. What’s unique to Teachable is advanced control over course compliance, like keeping tabs on students’ completion of quizzes and lessons. It also has built-in certificates that users can make and send to their students at the end of the lessons. In terms of integrations, Teachable has improved autoresponders and analytics, both of which are very important to sales and marketing.
Recommendation What Does Teachable Mean
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has excellent creation and builder resources for designing a sleek course site, gives you control over your advertising and sales, has features that reduce time and effort on backend paperwork, and gives the best value for money. With more updates and user feedback, they’re certain to be a trusted choice for many years to come.