The present trend of consumer behavior moving into online media is fast becoming the new standard for many businesses. It’s not surprising that the same is true for unconventional education via the multitude of online courses now available on the Internet. This has opened more avenues of learning beyond the classroom setting, and has empowered nearly anyone with an idea to share their knowledge.
Whether you wish to teach your hobbies, or something related to your expertise, there are many online course platforms (OCP) or learning management systems (LMS) that can help you begin. Some OCPs will offer services from scratch, like making your website, while others focus mainly on assisting you to achieve your target audience. The 1st step is finding which one can move your ideas seamlessly onto the screens of your prospective students.
With so many LMS to pick from, there is one company that has stood out because of its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the top choice of instructors, and after pitting it against its rivals, it’s clear why.
Teachable vs Udemy What Is A Teachable Spirit
Udemy was among the leaders of LMS, which explains why and how their audience is still among the biggest markets in the business: they were there first. Udemy and Teachable are now two of the most popular options in selling online courses, but they’re very different in essence and progressiveness.
Teachable allows users to build their own course site and sell their brand, while Udemy is simply a marketplace for class creators that have existing courses. At the surface, this means that Teachable lets you use your custom domain while Udemy will have your clients keep coming back to Udemy.com. On another level, Teachable gives you tools to create and customize the entirety of your course, from content building and editing to sales, which are not at all possible on Udemy. Among the more immediate consequences of this is that Teachable allows you to communicate more directly with your clientele, by giving you access to pupil’s data and information; but as soon as you’re on Udemy’s platform, your students’ data is theirs alone for whatever other purpose it may serve them. And in accordance with this, Udemy seems to care most about selling courses, period; so it’s not only your classes, but every other class on their list. There have been testimonials that said this, when even competitor’s classes have been promoted to students that the user brought in. Sure, that may work in favor of newer users who could use the advertising, but from the point of view of a user, that business sense could seem overly spammy and unnecessary.
Marketing at a Price
It is Udemy’s cut-throat policies that have turned off several former or potential users. They appear to be aware of the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable doesn’t market the courses for its users, that responsibility is left entirely to them. In an extreme manner, Udemy markets their consumer’s courses aggressively, but with a significant price. That price is a massive chunk of control and earnings.
Udemy began with a 90% instructor revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course revenues may still seem sensible to others, particularly to those whose classes were previously created for different purposes and were only shared more publicly on Udemy, but that hurt a number of the instructors that were selling solely from the corporation’s site. In addition to that, what have driven people over the edge are the limitations on pricing. In 2016, Udemy put a cap on its prices, and all courses on the system needed to be within the $20-$50 range. That is regardless of the uniqueness or skillfulness of a program, and it is natural for some to turn away and look for better outlets for their thoughts. If you combine both of these policies, and have a class priced at $20 and a 50% creator revenue, selling on Udemy becomes nearly impossible as a reliable source of primary income.
So while it’s true that Udemy has a massive audience which you might want to tap into, most of the topics which they offer are really quite limited to mostly Technology and Personal Development. Consider their dog-eat-dog marketing strategies and absorption of your brand’s identity, I’d say Teachable is the response to many of Udemy’s shortcomings. In the long run, there is nothing more satisfying than building your own following.
Teachable vs Thinkific
Pricing What Is A Teachable Spirit
If you’re searching for an LMS that’s comparable to Teachable’s cost, Thinkific is another terrific company that offers a great deal for less. Both provide their first tier plans at no cost, and start charging for each higher tier thereafter. Many beginners choose Thinkific for its generous waiving of transaction fees on any of its plans; however a closer look at the fine print will reveal that it costs extra for certain options which are already included in Teachable’s monthly flat rates. But, those deviations are somewhat negligible, and with a range from $0-$499 per month, you really can’t go wrong with either of these.
But pricing isn’t all that they have in common. Both enable their users to create and sell personalized courses in their hosted platforms, without the bother of handling the technical aspects like website maintenance, hosting, and security.
Newbies to the biz tend to gravitate toward these firms for their easy-to-use interface that allows nearly all formats of content, including video, audio, PDFs, and other multimedia. The majority of these can be uploaded into the site by a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and monitor the progress of their pupils.
What Is A Teachable Spirit
Among the advantages of Teachable over Thinkific is the former’s course builder: it allows bulk changes to courses, which may be an enormous time-saver, especially for the ones that have built quite a few on their system; also it allows multi-format content in 1 lecture. What’s more is it can be connected to cloud services, such as Dropbox and Google Drive, for faster uploads from your devices.
In terms of course delivery, Teachable has an iOS app that enables pupils to learn on their mobile devices, which is something that Thinkific does not have.
Sales and Marketing
Following the content creation comes the selling and marketing of your classes. This is where Teachable wins by a landslide. Both give the freedom to sell one time or recurring products, offer discounts and bundles, or affiliate programs, but Teachable has more choices. The real clincher is Teachable’s 1-step checkout process, which reduces customer fallout (which occurs more during obsolete, 2-step processes like Thinkific’s). Additionally, it includes a 1-click upsell upon checkout, increasing transactions per customer. Another major benefit is Teachable’s payment gateway that accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automatic payout to affiliates and writers (when applicable), taking care of tax forms and similar documentation. For those who have users from the EU, it even goes as far as including EU VAT on top of course prices. That definitely gives you more value for your content. Click here to check out pricing for Teachable.
Teachable vs Podia What Is A Teachable Spirit
One of the online course platforms with the cheapest top tier is Podia. Though it does not have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is offered at $79 (with Teachable at $399). This price gap could be due to the vastly different things they each offer. On the one hand, Teachable is a fully customizable course creator and vendor, and on the other, Podia chose to concentrate on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will immediately help you narrow down your choice to what’s best suited to your needs.
Podia’s streamlined categories lets users filter out other aspects which they may not need to dip into, such as e-commerce. Its interface is easy, clean, and fairly good for novice instructors. That said, this is why it may not meet the needs of creators who wish to do more with their website. Since the variety isn’t much, more advanced users may find it lacking.
Course Creation and Control
Teachable defeats Podia in design and customization tools, with choices for simple uploads of files, texts, and quizzes. The ones that dabble in code can also explore that within Teachable. Users can easily get the sleek look of a professional site by selecting from default themes that can be customized to liking. Teachable’s editor makes it effortless to create changes and push upsells, maximizing both user’s time and profitability.
Both have a drip content feature for those that would like to space the lessons provided to their clients, and avoid cramming modules in one go. What’s unique to Teachable is advanced control over course compliance, like keeping tabs on students’ completion of lessons and quizzes. It also has built-in certificates that users can create and send to their students at the conclusion of the lessons. Concerning integrations, Teachable has improved autoresponders and analytics, both of which are extremely important to sales and marketing.
Recommendation What Is A Teachable Spirit
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has excellent creation and builder resources for designing a slick course website, gives you control over your advertising and sales, has features that reduce time and effort on backend paperwork, and provides the best value for money. With more upgrades and user feedback, they are certain to be a trusted choice for years to come.