The present trend of consumer behavior moving into online media is fast becoming the new standard for many businesses. It’s no surprise that the exact same is true for non-traditional education via the multitude of online courses now available online. This has opened more avenues of learning outside the classroom setting, and has empowered nearly anyone with an idea to talk about their knowledge.
Whether you want to teach your hobbies, or something associated with your expertise, there are lots of online course platforms (OCP) or learning management systems (LMS) that can help you begin. Some OCPs will offer services from scratch, like making your website, while others focus mainly on assisting you to reach your target audience. The 1st step is discovering which one can transfer your ideas seamlessly onto the screens of your potential students.
With all these LMS to pick from, there’s one company that has stood out for its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the leading choice of instructors, and after pitting it against its rivals, it’s clear why.
Teachable vs Udemy Wishlist Member vs Teachable
Udemy was one of the leaders of LMS, which explains why and how their audience is still among the largest markets in the industry: they were there first. Udemy and Teachable are now two of the most popular choices in selling online classes, but they are very distinct in essence and progressiveness.
Teachable allows users to construct their own course website and market their brand, while Udemy is simply a market for course creators that have existing courses. At the surface, this means that Teachable lets you use your custom domain while Udemy will have your customers return to Udemy.com. On another level, Teachable gives you tools to create and personalize the entirety of your course, from content building and editing to sales, which are not in any way possible on Udemy. Among the more immediate consequences of this is that Teachable lets you communicate more directly with your clientele, by providing you with access to pupil’s data and information; but as soon as you’re on Udemy’s platform, your students’ information is theirs alone for whatever other purpose it might serve them. And in accordance with that, Udemy seems to care about selling courses, period; so it is not just your courses, but every other class in their listing. There have been testimonials that mentioned this, when even competitor’s classes are promoted to clients that the instructor brought in. Sure, that may work in favor of newer users who might need the advertising, but from the point of view of a loyal user, that business sense could seem too self-serving and unnecessary.
Marketing at a Price
It’s Udemy’s cut-throat policies that have turned off many former or potential users. They seem to know the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable does not promote the courses for its own users, that responsibility is left entirely to them. In an extreme fashion, Udemy markets their consumer’s courses aggressively, but with a significant price. That price is a massive chunk of control and revenue.
Udemy began with a 90% instructor revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course earnings may still seem reasonable to others, especially to those whose classes were previously created for different purposes and were only shared more openly on Udemy, but that hurt many of the instructors that were selling solely in the company’s site. On top of this, what have driven people over the edge are the restrictions on pricing. In 2016, Udemy put a cap on its prices, and all classes on the system needed to be within the $20-$50 range. This is regardless of the uniqueness or skillfulness of a program, and it is natural for some to turn away and look for better outlets for their thoughts. If you combine these two policies, and have a class priced at $20 and a 50% creator revenue, selling on Udemy becomes almost impossible as a dependable source of primary income.
So while it is true that Udemy has a massive audience which you might choose to tap into, most of the topics that they offer are actually quite limited to mostly Technology and Personal Development. Consider that and their dog-eat-dog advertising strategies and absorption of your brand’s identity, I would say Teachable is the response to many of Udemy’s shortcomings. In the long run, nothing is more satisfying than creating your own following.
Teachable vs Thinkific
Pricing Wishlist Member vs Teachable
If you’re looking for an LMS that’s comparable to Teachable’s price, Thinkific is another terrific company that offers a great deal for less. Both offer their first tier plans for free, and start charging for every higher tier thereafter. Many beginners choose Thinkific for its generous waiving of transaction fees on any of its plans; but a closer look at the fine print will show that it charges extra for certain features which are already included in Teachable’s monthly flat rates. But, those deviations are somewhat negligible, and with a range from $0-$499 per month, you can’t go wrong with either of these two.
But pricing isn’t all they have in common. Both allow their users to create and sell personalized classes in their hosted platforms, without the hassle of handling the technical aspects like site maintenance, hosting, and security.
Newbies to the biz have a tendency to gravitate toward these firms for their easy-to-use interface that allows nearly all formats of content, such as video, audio, PDFs, and other multimedia. Most of these can be uploaded to the site with a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and monitor the progress of their pupils.
Wishlist Member vs Teachable
Among the benefits of Teachable over Thinkific is the former’s class builder: it allows bulk changes to classes, which can be a huge time-saver, especially for the ones that have built quite a number on their system; also it allows multi-format content in one lecture. What’s more is it can be connected to cloud services, like Dropbox and Google Drive, for faster uploads from your computer.
In terms of course delivery, Teachable has an iOS app that enables students to learn on their mobile devices, which is something which Thinkific doesn’t have.
Sales and Marketing
After the content production comes the selling and marketing of your courses. This is where Teachable wins by a landslide. Both give the freedom to sell one-time or recurring products, offer discounts and bundles, or add affiliate programs, but Teachable has more options. The real clincher is Teachable’s 1-step checkout process, which reduces customer fallout (which happens more during obsolete, 2-step procedures like Thinkific’s). It also includes a 1-click upsell upon checkout, raising transactions per client. Another significant advantage is Teachable’s payment gateway which accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automatic payout to affiliates and writers (when applicable), focusing on tax forms and similar documentation. For those who have users from the EU, it even goes as far as including EU VAT on top of course rates. That definitely gives you more value for your content. Click here to check out pricing for Teachable.
Teachable vs Podia Wishlist Member vs Teachable
One of the online course platforms with the cheapest top tier is Podia. Though it does not have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is provided at $79 (with Teachable at $399). This price gap can be due to the vastly different things they each offer. On the one hand, Teachable is a fully customizable course creator and seller, and on the other, Podia chose to focus on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will instantly help you narrow down your choice to what is best suited to your needs.
Podia’s compact categories lets users filter out other aspects that they might not need to dip into, such as e-commerce. Its interface is simple, clean, and fairly great for novice instructors. That said, this is why it may not meet the needs of instructors who wish to do more with their site. Since the variety is not much, more advanced users may find it lacking.
Course Creation and Control
Teachable defeats Podia in design and personalization tools, with options for simple uploads of files, texts, and quizzes. Those that dabble in code may also explore that within Teachable. Users can easily get the slick look of a professional site by choosing from default themes which can be customized to satisfaction. Teachable’s editor makes it easy to create changes and push upsells, maximizing both user’s time and profitability.
Both have a trickle content attribute for the ones that would like to space the lessons provided to their students, and prevent cramming modules in one go. What’s unique to Teachable is advanced control over course compliance, like keeping tabs on students’ completion of quizzes and lessons. It also has built-in certificates that users can create and send to their students at the end of the course. Concerning integrations, Teachable has improved autoresponders and analytics, both of which are very important to sales and marketing.
Recommendation Wishlist Member vs Teachable
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has exceptional creation and builder resources for designing a slick course site, gives you control over your marketing and sales, has attributes that reduce time and effort on backend paperwork, and provides the best value for money. With more updates and user feedback, they’re guaranteed to be a trusted choice for many years to come.