The present trend of consumer behavior moving into online media is quickly becoming the new normal for many industries. It’s no surprise that the exact same is true for unconventional education via the multitude of online courses now available on the Internet. This has opened more avenues of learning outside the classroom setting, and has enabled nearly anyone with an idea to talk about their knowledge.
Whether you want to teach your hobbies, or something related to your experience, there are many online course platforms (OCP) or learning management systems (LMS) which may help you get started. Some OCPs will offer services from scratch, like creating your website, while others focus mainly on helping you achieve your target audience. The 1st step is discovering which one can move your ideas seamlessly onto the screens of your prospective students.
With all these LMS to pick from, there is one firm that has stood out for its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the top choice of creative entrpreneurs, and after pitting it against its rivals, it is clear why.
Teachable vs Udemy Woocommerce vs Teachable
Udemy was among the leaders of LMS, which explains how and why their audience remains among the biggest markets in the industry: they were there first. Udemy and Teachable are now two of the most popular choices in selling online classes, but they are very distinct in nature and progressiveness.
Teachable allows users to build their own course website and market their brand, while Udemy is simply a marketplace for course creators that have existing courses. At the surface, this means that Teachable lets you use your custom domain while Udemy will have your clients return to Udemy.com. On another level, Teachable gives you tools to create and customize the entirety of your site, from content editing and building to sales, which aren’t at all possible on Udemy. Among the more immediate consequences of this is that Teachable lets you communicate more directly with your clientele, by giving you access to student’s data and information; but once you’re on Udemy’s platform, your students’ data is theirs exclusively for whatever other purpose it might serve them. And in line with that, Udemy seems to care about selling courses, period; therefore it is not only your classes, but every other class in their listing. There have been testimonials that said this, when even competitor’s classes are promoted to clients that the user brought in. Sure, that may work in favor of newer users who could use the advertising, but from the point of view of a loyal user, that business sense could seem overly spammy and unnecessary.
Marketing at a Price
It’s Udemy’s cut-throat policies which have turned off many former or potential users. They appear to be aware of the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable does not promote the courses for its users, that responsibility is left entirely to them. In an extreme manner, Udemy markets their user’s courses aggressively, but with a substantial price. That price is a huge chunk of control and revenue.
Udemy began with a 90% instructor revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course revenues may still seem sensible to others, particularly to those whose courses were previously created for other purposes and were merely shared more publicly on Udemy, but that hurt a number of the instructors who were selling solely in the company’s site. In addition to that, what have driven people over the edge are the restrictions on pricing. In 2016, Udemy put a cap on its prices, and all courses on the system needed to be within the $20-$50 range. This is regardless of the uniqueness or skillfulness of a program, and it’s natural for some to turn away and look for better outlets for their thoughts. If you combine these two policies, and have a class priced at $20 and a 50% instructor revenue, selling on Udemy becomes nearly impossible as a reliable source of primary income.
So while it’s true that Udemy has a massive audience which you may want to tap into, most of the topics which they offer are actually quite limited to mostly Technology and Personal Development. Consider that and their dog-eat-dog advertising strategies and absorption of your brand’s identity, I would say Teachable is the answer to many of Udemy’s shortcomings. In the end, nothing is more satisfying than creating your own following.
Teachable vs Thinkific
Pricing Woocommerce vs Teachable
If you’re searching for an LMS that’s comparable to Teachable’s cost, Thinkific is another great company that offers a lot for less. Both offer their first tier programs for free, and start charging for each higher tier thereafter. Many beginners choose Thinkific for its generous waiving of transaction fees on any of its plans; however a closer look at the fine print will show that it charges extra for certain features that are already included in Teachable’s monthly flat prices. But, those deviations are somewhat negligible, and with a range from $0-$499 per month, you can’t go wrong with either of these two.
But pricing isn’t all that they have in common. Both allow their users to create and sell personalized courses in their hosted platforms, without the bother of handling the technical aspects like site maintenance, hosting, and security.
Newbies to the biz tend to gravitate toward these companies for their easy-to-use interface that allows nearly all formats of content, including audio, video, PDFs, and other multimedia. The majority of these can be uploaded to the site with a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and monitor the progress of their pupils.
Woocommerce vs Teachable
Among the advantages of Teachable over Thinkific is the former’s course builder: it allows bulk changes to classes, which can be a huge time-saver, especially for the ones that have built quite a few on their system; and it allows multi-format content in one lecture. What’s more is it can be linked to cloud providers, like Dropbox and Google Drive, for quicker uploads from your PC.
In terms of course delivery, Teachable has an iOS application that enables pupils to learn on their mobile devices, which is something which Thinkific does not have.
Sales and Marketing
Following the content creation comes the selling and promotion of your classes. This is where Teachable wins by a landslide. Both give the freedom to sell one time or recurring products, offer discounts and packages, or add affiliate programs, but Teachable has more choices. The real clincher is Teachable’s 1-step checkout procedure, which decreases customer fallout (which happens more during obsolete, 2-step processes like Thinkific’s). Additionally, it comes with a 1-click upsell upon checkout, raising transactions per client. Another major benefit is Teachable’s payment gateway that accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automated payout to affiliates and writers (when applicable), taking care of tax forms and similar documentation. If you have users from the EU, it even goes as far as including EU VAT on top of course rates. That definitely gives you more value to your content. Click here to check out pricing for Teachable.
Teachable vs Podia Woocommerce vs Teachable
One of the online course platforms with the cheapest top tier is Podia. Though it doesn’t have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is provided at $79 (with Teachable at $399). This price gap could be due to the vastly different things they each offer. On the one hand, Teachable is a fully customizable course creator and vendor, and on the other, Podia decided to focus on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will immediately help you narrow down your choice to what is best suited to your needs.
Podia’s compact categories lets users filter out other aspects that they may not have to dip into, such as e-commerce. Its interface is simple, clean, and fairly good for novice instructors. That said, this is why it may not meet the needs of instructors who wish to do more with their site. Since the variety isn’t much, more advanced users may find it lacking.
Course Creation and Control
Teachable beats Podia in design and customization tools, with options for easy uploads of files, texts, and quizzes. The ones that dabble in code can also explore that within Teachable. Users can easily get the sleek look of a professional website by selecting from default themes which can be customized to satisfaction. Teachable’s editor makes it effortless to create changes and push upsells, maximizing both user’s time and profitability.
Both have a trickle content attribute for those that want to space the lessons provided to their students, and avoid cramming modules in 1 go. What is unique to Teachable is innovative control over course compliance, like keeping tabs on students’ completion of quizzes and lessons. It also has built-in certificates that users can make and send to their students at the end of the lessons. Concerning integrations, Teachable has improved autoresponders and analytics, both of which are extremely important to sales and marketing.
Recommendation Woocommerce vs Teachable
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has exceptional creation and builder resources for designing a sleek course site, gives you control over your marketing and sales, has attributes that cut time and effort on backend paperwork, and gives the best value for money. With more updates and user feedback, they’re certain to be a trusted company for many years to come.