The present trend of consumer behavior moving into online media is fast becoming the new standard for many industries. It’s no surprise that the exact same is true for non-traditional education via the multitude of online courses now available on the Internet. It has opened more avenues of learning beyond the classroom setting, and has empowered nearly anyone with an idea to talk about their knowledge.
Whether you want to teach your hobbies, or something related to your expertise, there are lots of online course platforms (OCP) or learning management systems (LMS) that may help you get started. Some OCPs will offer services from scratch, like creating your site, while others focus mainly on assisting you to achieve your target audience. The 1st step is discovering which one can move your ideas seamlessly onto the screens of your potential students.
With all these LMS to pick from, there is one company that has stood out for its balance of reasonable pricing, customizability, ease of use, and marketing control. Teachable is the top choice of instructors, and after pitting it against its competitors, it is clear why.
Teachable vs Udemy Zareef Ahmed Teachable
Udemy was among the pioneers of LMS, which explains why and how their audience is still among the largest markets in the industry: they were there first. Udemy and Teachable are now two of the most popular choices in selling online classes, but they’re very distinct in nature and progressiveness.
Teachable allows users to construct their own course site and market their brand, while Udemy is simply a marketplace for course creators that have existing classes. At the very surface, this means that Teachable allows you to use your custom domain while Udemy will have your clients return to Udemy.com. On another level, Teachable gives you tools to create and customize the entirety of your site, from content building and editing to sales, which aren’t at all possible on Udemy. Among the more immediate consequences of this is that Teachable allows you to communicate more directly with your clientele, by providing you with access to pupil’s data and information; but as soon as you’re on Udemy’s platform, your students’ information is theirs exclusively for whatever other purpose it might serve them. And in accordance with this, Udemy seems to care most about selling classes, period; therefore it’s not just your courses, but every other class on their listing. There have been testimonials that mentioned this, when even competitor’s courses are promoted to students that the user brought in. Sure, that may work in favor of newer users who could need the marketing, but from the point of view of a user, that business sense could seem too self-serving and unnecessary.
Marketing at a Price
It is Udemy’s cut-throat policies that have turned off many former or possible users. They seem to be aware of the very value of their following, and have taken advantage of it, much to the detriment of the lecturer. True, Teachable doesn’t market the courses for its own users, that responsibility is left entirely to them. In an extreme manner, Udemy markets their consumer’s courses aggressively, but with a significant price. That price is a huge chunk of control and revenue.
Udemy started with a 90% instructor revenue share, but they slashed those percentages to 70%, and then again quite suddenly to 50% throughout the years. A 50% share of the course revenues may still seem sensible to others, especially to those whose classes were previously created for different purposes and were only shared more publicly on Udemy, but that hurt many of the instructors that were selling solely from the company’s site. On top of this, what have driven people over the edge are the limitations on pricing. In 2016, Udemy put a cap on its costs, and all courses on the system had to be within the $20-$50 range. This is regardless of the uniqueness or skillfulness of a course, and it is natural for some to turn away and look for better outlets for their ideas. If you combine both of these policies, and have a course priced at $20 and a 50% instructor revenue, selling on Udemy becomes almost impossible as a reliable source of primary income.
So while it’s true that Udemy has a large audience that you may choose to tap into, the majority of the topics that they offer are really quite limited to mostly Technology and Personal Development. Consider their dog-eat-dog advertising strategies and absorption of your brand’s identity, I’d say Teachable is the response to many of Udemy’s shortcomings. In the end, nothing is more satisfying than creating your own following.
Teachable vs Thinkific
Pricing Zareef Ahmed Teachable
If you’re looking for an LMS that is comparable to Teachable’s cost, Thinkific is another terrific company that offers a lot for less. Both offer their first tier programs at no cost, and start charging for every higher tier thereafter. Many beginners choose Thinkific for its generous waiving of transaction fees on any of its plans; however a closer look at the fine print will show that it charges extra for certain features that are already included in Teachable’s monthly flat prices. However, those deviations are somewhat negligible, and with a range from $0-$499 per month, you can’t go wrong with either of these.
But pricing is not all they have in common. Both allow their users to create and sell personalized courses in their hosted platforms, without the bother of handling the technical aspects like site maintenance, hosting, and security.
Newbies to the biz tend to gravitate toward these companies for their easy-to-use interface that allows nearly all formats of content, including audio, video, PDFs, and other multimedia. Most of these can be uploaded to the courses with a simple drag and drop builder. They can host unlimited videos, create quizzes, send certificates, and track the progress of their students.
Zareef Ahmed Teachable
One of the benefits of Teachable over Thinkific is the former’s class builder: it allows bulk changes to classes, which can be an enormous time-saver, especially for those that have built quite a number on their system; also it allows multi-format content in 1 lecture. What’s more is it can be linked to cloud services, such as Dropbox and Google Drive, for quicker uploads from your devices.
In terms of course delivery, Teachable has an iOS application that permits pupils to learn on their mobile devices, which is something which Thinkific does not have.
Sales and Marketing
Following the content creation comes the selling and promotion of your classes. This is where Teachable wins by a landslide. Both give the liberty to sell one time or recurring goods, offer discounts and packages, or add affiliate programs, but Teachable has more options. The real clincher is Teachable’s 1-step checkout process, which decreases customer fallout (which happens more during outdated, 2-step processes like Thinkific’s). It also comes with a 1-click upsell upon checkout, increasing transactions per client. Another major benefit is Teachable’s payment gateway that accepts credit card, PayPal, Apple Pay, and Google Pay payments. Another service included is the automated payout to affiliates and writers (when applicable), focusing on tax forms and similar documentation. If you have users from the EU, it even goes as far as including EU VAT on top of course prices. That definitely gives you more value to your own content. Click here to check out pricing for Teachable.
Teachable vs Podia Zareef Ahmed Teachable
One of the online class platforms with the most affordable top tier is Podia. Though it does not have a free plan, and its basic plan comes at $39/month (with Teachable at $29/month), its top and only remaining plan is provided at $79 (with Teachable at $399). This price gap can be due to the vastly different things they each offer. On the one hand, Teachable is a fully customizable class creator and vendor, and on the other, Podia chose to focus on Online Course Hosting, Membership or Email Marketing, and Digital Downloads. Those will immediately help you narrow down your choice to what’s best suited for you.
Podia’s compact categories lets users filter out other aspects that they may not need to dip into, like e-commerce. Its interface is simple, clean, and fairly great for novice instructors. That said, this is also why it may not satisfy the needs of instructors who want to do more with their site. Since the variety is not much, more advanced users may find it lacking.
Course Creation and Control
Teachable defeats Podia in design and personalization tools, with options for easy uploads of files, texts, and quizzes. The ones that dabble in code can also explore that within Teachable. Users can easily get the slick look of a professional site by selecting from default themes which can be customized to liking. Teachable’s editor makes it effortless to create changes and push upsells, maximizing both user’s time and profitability.
Both have a trickle content attribute for those that want to space the lessons provided to their clients, and avoid cramming modules in 1 go. What is unique to Teachable is advanced control over course compliance, such as keeping tabs on students’ completion of quizzes and lessons. Additionally, it has built-in certification that users can make and send to their students at the end of the course. Concerning integrations, Teachable has improved autoresponders and analytics, both of which are extremely important to marketing and sales.
Recommendation Zareef Ahmed Teachable
To summarize, Teachable‘s interface is approachable even to the most inexperienced users, has excellent creation and builder tools for designing a slick course website, gives you control over your advertising and sales, has attributes that reduce time and effort on backend paperwork, and gives the best value for money. With more upgrades and user feedback, they’re certain to be a reliable company for many years to come.